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Top creators posting about WHOOP

These are the 24 biggest creators who collaborated with @whoop in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 516 creators collaborating with the brand in total.

24creators ranked on this page
516creators recorded collaborating with WHOOP in 12 months
939collaborations recorded
Last updated
Iain Liam Ward profile photo

1.Iain Liam Ward

@thekingofchemo
Health & Wellness

When I got 🧠Cancer I saw an opportunity to grab life by the 🏐🏐s and break 🌍Records raising more money than anyone has EVER

9.7M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.

Post categories

Health & Wellness43%
Sports & Athletics17%
Activism & Social Justice8%
Fitness & Workouts5%

Cities

London18%
Manchester8%

Countries

United Kingdom52%
Ireland12%

Audience gender

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Karen Wazen Bakhazi كارن وازن profile photo

2.Karen Wazen Bakhazi كارن وازن

@karenwazen
Fashion & Style

Founder @bykarenwazen · Partner @ke.partners · @unhcr_arabic Goodwill ambassador · @bof 500 member

7.8M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.

Post categories

Fashion & Style35%
Beauty30%
Luxury Fashion & Accessories10%
Travel & Adventure10%

Cities

Faqra5%
Faqra Club5%

Countries

Lebanon15%
United States10%

Audience gender

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Karen Sarahi Robles profile photo

3.Karen Sarahi Robles

@iluvsarahii
Beauty

Beauty • Running • Los Angeles · Founder @lybrelashes

6.4M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.1%.

Post categories

Beauty41%
Fashion & Style15%
Travel & Adventure15%
Fitness & Workouts11%

Cities

Mexico City7%
Mykonos7%

Countries

Greece15%
United States15%

Audience gender

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Aryna Sabalenka profile photo

4.Aryna Sabalenka

@arynasabalenka
Sports & Athletics

On & off the court 🎾🐯 · @thisisevolve

5.5M

Followers

3.9%

Engagement

5

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 1.1%.

Post categories

Sports & Athletics31%
Travel & Adventure16%
Fashion & Style9%
Fitness & Workouts6%

Cities

Rome4%
London3%

Countries

United Kingdom6%
United States5%

Audience gender

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Sophie van Oostenbrugge profile photo

5.Sophie van Oostenbrugge

@gainsbybrains
Fitness & Workouts

@gainsbybrainsapp Fitness & Wellness App · Get access to all training programs and healthy recipes · Free 7-Day Trial:

2.3M

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts90%
Travel & Adventure10%

Cities

Formentera20%
Ibiza10%

Countries

Spain40%

Audience gender

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Danae Mercer Ricci profile photo

6.Danae Mercer Ricci

@danaemercer
Health & Wellness

Journalist | Speaker | Mom · Ex-Editor-in-Chief, Women's Health ME · Self love w/o shame · Founder @realconfidenceproject · 👇 Join 40K women here

2.2M

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 24 creators here, where the median is 1.1%.

Post categories

Health & Wellness20%
Parenting & Family Life18%
Personal Development & Motivation17%
Beauty9%

Cities

Phuket9%
Dubai4%

Countries

Italy13%
Thailand11%

Audience gender

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Vita Sidorkina-Morabito profile photo

7.Vita Sidorkina-Morabito

@vitasidorkina
Fitness & Workouts

Mom of two 👧🏼👧🏼 · Everyday WELLNESS with a side of fashion and fun · Founder of @thecore · Miami 📍 📩 · Join today 👇🏻

1.4M

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts55%
Fashion & Style27%
Food & Cooking9%
Parenting & Family Life9%

Cities

Miami9%

Countries

United States9%

Audience gender

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Emilia profile photo

8.Emilia

@emilia
Fitness & Workouts

📍Germany · 🏃‍♀️ @allin.running

1.4M

Followers

0.9%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts16%
Personal Development & Motivation16%
Comedy & Humor11%
Nature & Outdoors11%

Cities

Bali21%

Countries

Indonesia21%

Audience gender

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AD profile photo

9.AD

@antoinedupont9
Sports & Athletics

@francerugby 🐓 | @stadetoulousainrugby 🔴⚫️ · Partnerships 📩 · 🤵‍♂️👰‍♀️ @domainedebarthas · 🧝‍♀️🍸 @gaia_toulouse_

1.3M

Followers

7.8%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.1%.

Post categories

Sports & Athletics33%
Beauty13%
Fashion & Style13%
Comedy & Humor4%

Cities

Lille4%

Countries

France8%

Audience gender

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Bob Does Sports profile photo

10.Bob Does Sports

@bobdoessports
Sports & Athletics

Hosted by @brilliantlydumb · Our Apparel -@breezygolf · Our Drink -@drinkhaveaday · Our Clubs @takomogolf

1.2M

Followers

1.9%

Engagement

1

Collabs

Average engagement. Top 26% of the 24 creators here, where the median is 1.1%.

Post categories

Sports & Athletics28%
Fashion & Style13%
Film & TV Commentary8%
Food & Cooking8%

Cities

Bethpage1%
Nevada1%

Countries

United States5%
Canada1%

Audience gender

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Wincent Weiss profile photo

11.Wincent Weiss

@wincentweiss
Music & Singing

Wir gehen auf Sommertour! · Merch & Crew: @wincentwweisscrew · Snapchat: @wincentweiss · Tickets / Album / Merch ⬇️

1.2M

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 30% of the 24 creators here, where the median is 1.1%.

Post categories

Music & Singing50%
Local Things to Do13%
Photography & Videography13%
Travel & Adventure13%

Cities

Berlin6%
Halle6%

Countries

Germany19%
Switzerland13%

Audience gender

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Matthew Johnson profile photo

12.Matthew Johnson

@mattjohnson__
Sports & Athletics

♦️#1 Ranked Ultra Runner - My Mom · ♦️Fastest Man To Run Across Texas (2x) · ♦️Glory to God · ♦️Veteran · @alppouch @kanefootwear

1.1M

Followers

1.1%

Engagement

5

Collabs

Average engagement. Bottom 48% of the 24 creators here, where the median is 1.1%.

Post categories

Sports & Athletics33%
Fitness & Workouts25%
Personal Development & Motivation13%
Film & TV Commentary4%

Cities

Austin10%
Avalon4%

Countries

United States21%
New Jersey4%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Mikey Narine profile photo

13.Mikey Narine

@narinemikey
Fashion & Style

Men's Fashion + Lifestyle · LA📍

1.1M

Followers

4.6%

Engagement

1

Collabs

Strong engagement. Top 13% of the 24 creators here, where the median is 1.1%.

Post categories

Fashion & Style21%
Personal Development & Motivation13%
Beauty9%
Fitness & Workouts9%

Cities

Boston2%
California2%

Countries

United States4%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Michael Smoak profile photo

14.Michael Smoak

@higherupwellness
Personal Development & Motivation

It isn’t easy, but it is simple. · I’m hosting 15 workshops across the US. Tickets below. ⬇️ · @ekkovision | @nutritionsolutions | @whoop code HU

967K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 48% of the 24 creators here, where the median is 1.1%.

Post categories

Personal Development & Motivation31%
Activism & Social Justice15%
Health & Wellness15%
Travel & Adventure15%

Cities

Pacific Beach8%
Paris8%

Countries

France8%
United States8%

Audience gender

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Lucy Davis profile photo

15.Lucy Davis

@lucydavis
Fitness & Workouts

hybrid athlete; the feminine urge to do hard things💅🏼 · co-founder @aesene · athlete @puma @cadence @whoop @pliability_ @roxfit.app · ↓ balancing it…

873K

Followers

1.1%

Engagement

4

Collabs

Average engagement. Top 43% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts40%
Personal Development & Motivation23%
Sports & Athletics18%
Health & Wellness4%

Cities

Berlin5%
Lanzarote5%

Countries

Germany5%
Spain5%

Audience gender

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Kori Sampson profile photo

16.Kori Sampson

@korisampson
Fitness & Workouts

Ran 800km across UK Men’s Mental Health 🇬🇧 · LDN - @forte · LA/MIA - @freedommodels · @ifit Trainer · @on Partner

862K

Followers

0.7%

Engagement

2

Collabs

Modest engagement. Bottom 30% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts28%
Travel & Adventure16%
Personal Development & Motivation14%
Sports & Athletics10%

Cities

London6%
Los Angeles4%

Countries

United Kingdom11%
France9%

Audience gender

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Olivia May profile photo

17.Olivia May

@_omay
Fitness & Workouts

beach sprinter | gold coast, aus · @movewithus coach | @csb partner (code OMAY) · co-founder @dr.hydrate · ↓ move with me

841K

Followers

1.3%

Engagement

1

Collabs

Average engagement. Top 39% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts54%
Travel & Adventure15%
Fashion & Style8%
Restaurants & Cafes & Bars8%

Cities

Miami15%
Boston8%

Countries

United States23%
Australia8%

Audience gender

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Anchilee profile photo

18.Anchilee

@annscottkemmis
Nature & Outdoors

#RealSizeBeauty · @waitwhatthepod · Miss Universe Thailand 2021 · For work: K​ Jai:

826K

Followers

1.0%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 24 creators here, where the median is 1.1%.

Post categories

Nature & Outdoors19%
Fashion & Style13%
Travel & Adventure13%
Activism & Social Justice6%

Countries

Thailand6%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Ella Mintram profile photo

19.Ella Mintram

@elmint
Fitness & Workouts

Helping you love yourself more everyday✨ · ☁️ @elmintcoaching head coach - link in bio · 💓Building - @togetherclubb

745K

Followers

0.6%

Engagement

3

Collabs

Modest engagement. Bottom 22% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts29%
Personal Development & Motivation17%
Health & Wellness16%
Fashion & Style12%

Cities

London3%
Miami1%

Countries

Australia7%
Sri Lanka3%

Audience gender

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Mickey ANP profile photo

20.Mickey ANP

@mickey.a.np
Fitness & Workouts

MSc,CSCS,ASCA-1,AWF-2,XPS,CADS · Nola's Dad · @nike Training Coach · Health Content Creator · @micsofficialth Entrepreneur · Work:

690K

Followers

0.4%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts44%
Sports & Athletics16%
Beauty8%
Health & Wellness8%

Cities

Bangkok4%

Countries

Thailand4%

Audience gender

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Jake Dearden profile photo

21.Jake Dearden

@jakedearden_
Fitness & Workouts

@hyroxworld Master Trainer · @redbull · @247represent Code: JAKE247 · @bpnsupps Code: Jake · @whoop | @builtforathletes | @puma | @centrfit | @pliabi…

681K

Followers

0.5%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts54%
Sports & Athletics18%
Fashion & Style7%
Cars & Motorsports4%

Cities

Stockholm11%
Phoenix7%

Countries

Sweden11%
United Kingdom11%

Audience gender

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Chayse Byrd profile photo

22.Chayse Byrd

@chaysembyrd
Fitness & Workouts

Status: swag · @runna | code chayse

608K

Followers

5.2%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts22%
Personal Development & Motivation19%
Sports & Athletics19%
Beauty6%

Cities

Boston6%
London6%

Countries

Japan9%
United Kingdom6%

Audience gender

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Ian Fonz 🪝 profile photo

23.Ian Fonz 🪝

@fonzian
Fitness & Workouts

atx | veteran · fueled by @cadence | @gymshark athlete

590K

Followers

2.9%

Engagement

5

Collabs

Strong engagement. Top 22% of the 24 creators here, where the median is 1.1%.

Post categories

Fitness & Workouts29%
Personal Development & Motivation19%
Travel & Adventure10%
Cars & Motorsports6%

Cities

Austin9%
London6%

Countries

United States21%
United Kingdom6%

Audience gender

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Lucy Charles-Barclay profile photo

24.Lucy Charles-Barclay

@lucycharles93
Sports & Athletics

Red Bull Athlete🪽 · ✉️ PR · 🏆IRONMAN WORLD CHAMPION & course record holder · 🥇2* 70.3 WORLD CHAMPION · 🥇WT long distance champion

576K

Followers

1.3%

Engagement

10

Collabs

Average engagement. Top 39% of the 24 creators here, where the median is 1.1%.

Post categories

Sports & Athletics71%
Fitness & Workouts17%
Personal Development & Motivation3%
Cars & Motorsports2%

Cities

Roth8%
London5%

Countries

Germany11%
United Kingdom9%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Want to see what their WHOOP content actually looks like?

See WHOOP content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @whoop over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

WHOOP is a trademark of its owner. Sup is not affiliated with or endorsed by WHOOP. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the WHOOP creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 197 of 240 brands in the library by creator count.24516 recorded collaborating with @whoop in 12 months
Their collaborations51939 collaborations recorded in 12 months
Median followers1.1M1M across all 240 brand pages
Median engagement rate1.1%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme2.11.8 across all 516 creators

FAQ

WHOOP and creators: common questions

Yes. We have recorded 516 creators collaborating with WHOOP, across 939 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the WHOOP content examples page.

The largest accounts collaborating with WHOOP include @thekingofchemo, @karenwazen, @iluvsarahii, @arynasabalenka, @gainsbybrains and @danaemercer. The most frequent is @lucycharles93, with 10 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 1.7%.

No. We are not connected to WHOOP and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at WHOOP and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the tech category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does WHOOP work with creators?

Yes. We have recorded 516 creators collaborating with WHOOP, across 939 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the WHOOP content examples page.

Which creators post about WHOOP?

The largest accounts collaborating with WHOOP include @thekingofchemo, @karenwazen, @iluvsarahii, @arynasabalenka, @gainsbybrains and @danaemercer. The most frequent is @lucycharles93, with 10 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does WHOOP attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 1.7%.

Is this page affiliated with WHOOP?

No. We are not connected to WHOOP and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at WHOOP and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the tech category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Tech creators by place:

US 40

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