Category
We track 197 sports, energy & functional drinks brands and the creators posting about them. The creators who post about this category sit in fitness, with 24 ranked lists by country and city. 6 of the brands have a published page with real creator data.
The 6 largest fitness creators in the US, from Top Fitness Influencers in the US (33 ranked). Engagement bands compare each creator to that full list.
@belikanjewelry 🔱 · Code: Brayan ↓ · @youngla · @myprotein
1.4M
Followers
5.2%
Engagement
528K
Avg views
Strong engagement. Top 18% of the 33 creators here, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›health ❀ fitness ❀ lifestyle - ATX · @younglaforher @youngla | @myprotein · code LAURENJ · 1 on 1 coaching & more👇🏼🫶🏼
789K
Followers
2.5%
Engagement
196K
Avg views
Average engagement. Top 33% of the 33 creators here, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Becoming Her ✨| lifestyle · Marathoner • Lifter · @prozis @gymshark athlete | code Erika10
638K
Followers
2.0%
Engagement
241K
Avg views
Average engagement. Top 45% of the 33 creators here, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 LA🇺🇸 · 🔥 @myproteingr Code: Slidis · 🥇 Guinness World Record ‘23 · 🔺 YT - 500k Subscribers · ⚡️ @c4energy Athlete · 🍋 TikTok- 1.9m
540K
Followers
8.9%
Engagement
1.8M
Avg views
Exceptional engagement. Top 9% of the 33 creators here, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ALWAYS A REASON TO TRAIN. · Trying to be a better man for my pack🐺 · Lifestyle Strength & Utility. · 2x MH Cover | NRA Certified Instructor 🇮🇹🇺🇸
534K
Followers
6.1%
Engagement
108K
Avg views
Strong engagement. Top 15% of the 33 creators here, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍chicago | fitness, wellness, lifestyle & beauty · @5for5consulting cofounder | xgoogle & meta · shop my links | let’s work 👇🏼
505K
Followers
2.4%
Engagement
242K
Avg views
Average engagement. Top 42% of the 33 creators here, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Alani Nu1,209 creator collaborations in 12 months · see the creators ›
Bloom Nutrition2,085 creator collaborations in 12 months · see the creators ›
Celsius621 creator collaborations in 12 months · see the creators ›
Olipop924 creator collaborations in 12 months · see the creators ›
Poppi1,178 creator collaborations in 12 months · see the creators ›
Red Bull670 creator collaborations in 12 months · see the creators ›The 100 largest of 197 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.
The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Food, Beverages & Tobacco. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.
These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.
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