Category

Beverages: brands and creators

We track 371 beverages brands and the creators posting about them. The creators who post about this category sit in food & drink and fitness, with 50 ranked lists by country and city. 6 of the brands have a published page with real creator data.

371brands tracked in this category
50creator lists in the niches that post about it
6brands with a published page
2published reports
Last updated

Food & Drink creators who post about beverages

The 6 largest food & drink creators in the US, from Top Food Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

Meriyou Renna profile photo

1.Meriyou Renna

@meriyo.uu
Restaurants & Cafes & Bars

Foodie | Lifestyle | Vlogs ยท ๐Ÿ“Florida ๐Ÿ‡บ๐Ÿ‡ธ ยท CEO @glowingmarketing

5.6M

Followers

0.2%

Engagement

169K

Avg views

Low engagement. Bottom 13% of the 40 creators here, where the median is 1.0%.

Post categories

Restaurants & Cafes & Bars45%
Baking & Desserts9%
Fitness & Workouts9%
Food & Cooking9%

Cities

Tampa27%
Miami18%

Countries

United States45%
Florida27%

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Rena profile photo

2.Rena

@healthyfitnessmeals
Food & Cooking

Michigan | Wholesome Recipes for Everyone | Mom of 5 | @rena.awada ยท Collabs: ยท All My Recipes ๐Ÿ‘‡๐Ÿป

4.3M

Followers

0.1%

Engagement

540K

Avg views

Low engagement. Bottom 3% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking78%
Baking & Desserts17%
Nutrition & Diet6%

Audience gender

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Iram Mansoor profile photo

3.Iram Mansoor

@iramsfoodstory
Food & Cooking

๐Ÿฅ˜ Sharing recipes and meal inspo ยท Orlando, FL ๐Ÿ“

3.9M

Followers

8.1%

Engagement

6.8M

Avg views

Exceptional engagement. Top 7% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking83%
Baking & Desserts17%

Cities

Dubai1%
Taos1%

Countries

United Arab Emirates1%
United States1%

Audience gender

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Daniel & Eunice profile photo

4.Daniel & Eunice

@pov_husband
Los AngelesFood & Cooking

Not a chef. Just a husband that likes to cook. ยท ๐Ÿ“Los Angeles, CA

3.3M

Followers

3.1%

Engagement

2.6M

Avg views

Strong engagement. Top 12% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking38%
Local Things to Do10%
Parenting & Family Life10%
Restaurants & Cafes & Bars10%

Cities

Oahu5%
Southern California5%

Countries

Hawaii5%
South Korea5%

Audience gender

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albert_cancook profile photo

5.albert_cancook

@albert_cancook
Los AngelesFood & Cooking

๐Ÿ“LA, ๐Ÿ‡บ๐Ÿ‡ธ

3.3M

Followers

3.7%

Engagement

4.6M

Avg views

Exceptional engagement. Top 10% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking79%
Travel & Adventure6%
Comedy & Humor4%
Baking & Desserts1%

Cities

Abu Dhabi1%
Detroit1%

Countries

Tรผrkiye3%
United States3%

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Maxine Sharf profile photo

6.Maxine Sharf

@maxiskitchen
Los AngelesFood & Cooking

โœจHealthy easy recipes ยท ๐Ÿ‘ฉ๐Ÿฝ๐Ÿ‘ง๐ŸฝLearned most of my dishes from my mom ยท ๐Ÿ“Los Angeles, CA ยท My cookbook is out now!! โฌ‡๏ธ

3.1M

Followers

0.4%

Engagement

1.1M

Avg views

Modest engagement. Bottom 28% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking77%
Books & Literature9%
Baking & Desserts5%
Restaurants & Cafes & Bars5%

Cities

Los Angeles5%
Highland Park2%

Countries

United States5%
Japan2%

Audience gender

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Fitness creators who post about beverages

The 6 largest fitness creators in the US, from Top Fitness Influencers in the US (33 ranked). Engagement bands compare each creator to that full list.

Brayan Lopez profile photo

1.Brayan Lopez

@brayan__lopez__
United StatesFitness

@belikanjewelry ๐Ÿ”ฑ ยท Code: Brayan โ†“ ยท @youngla ยท @myprotein

1.4M

Followers

5.2%

Engagement

528K

Avg views

Strong engagement. Top 18% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts90%
Fashion & Style5%
Sports & Athletics2%
Streetwear & Sneaker Culture2%

Cities

Los Angeles2%

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Lauren Johnson profile photo

2.Lauren Johnson

@laurenk.j
AustinFitness

health โ€ fitness โ€ lifestyle - ATX ยท @younglaforher @youngla | @myprotein ยท code LAURENJ ยท 1 on 1 coaching & more๐Ÿ‘‡๐Ÿผ๐Ÿซถ๐Ÿผ

789K

Followers

2.5%

Engagement

196K

Avg views

Average engagement. Top 33% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts43%
Fashion & Style15%
Streetwear & Sneaker Culture14%
Beauty6%

Cities

Austin2%
Los Angeles2%

Countries

United States5%
Boulder1%

Audience gender

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Erika Holguin profile photo

3.Erika Holguin

@erikaholguinn
New YorkFitness

Becoming Her โœจ| lifestyle ยท Marathoner โ€ข Lifter ยท @prozis @gymshark athlete | code Erika10

638K

Followers

2.0%

Engagement

241K

Avg views

Average engagement. Top 45% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts32%
Personal Development & Motivation11%
Food & Cooking8%
Fashion & Style8%

Cities

Katanga1%
Long Beach1%

Countries

Dominican Republic7%
Guatemala2%

Audience gender

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Yevhen Shein profile photo

4.Yevhen Shein

@slidismode
Los AngelesFitness

๐Ÿ“ LA๐Ÿ‡บ๐Ÿ‡ธ ยท ๐Ÿ”ฅ @myproteingr Code: Slidis ยท ๐Ÿฅ‡ Guinness World Record โ€˜23 ยท ๐Ÿ”บ YT - 500k Subscribers ยท โšก๏ธ @c4energy Athlete ยท ๐Ÿ‹ TikTok- 1.9m

540K

Followers

8.9%

Engagement

1.8M

Avg views

Exceptional engagement. Top 9% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts67%
Travel & Adventure7%
Cars & Motorsports3%
Film & TV Commentary3%

Cities

Los Angeles3%

Countries

Figueroa Terrace3%
Los Santos3%

Audience gender

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Giorgio Merlino profile photo

5.Giorgio Merlino

@giorgiomerlino
United StatesFitness

ALWAYS A REASON TO TRAIN. ยท Trying to be a better man for my pack๐Ÿบ ยท Lifestyle Strength & Utility. ยท 2x MH Cover | NRA Certified Instructor ๐Ÿ‡ฎ๐Ÿ‡น๐Ÿ‡บ๐Ÿ‡ธ

534K

Followers

6.1%

Engagement

108K

Avg views

Strong engagement. Top 15% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts53%
Personal Development & Motivation14%
Nutrition & Diet6%
Health & Wellness5%

Cities

Ibiza4%
Los Angeles3%

Countries

Spain4%

Audience gender

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Alice Trellakis profile photo

6.Alice Trellakis

@alicetrell_
ChicagoFitness

๐Ÿ“chicago | fitness, wellness, lifestyle & beauty ยท @5for5consulting cofounder | xgoogle & meta ยท shop my links | letโ€™s work ๐Ÿ‘‡๐Ÿผ

505K

Followers

2.4%

Engagement

242K

Avg views

Average engagement. Top 42% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts25%
Beauty17%
Personal Development & Motivation17%
Food & Cooking8%

Cities

Chicago4%

Countries

United States4%

Audience gender

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Research on this category

Beverages brands we track

The 100 largest of 371 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.

  1. Red Bull@redbull ยท 32.7M
  2. Monster Energy@monsterenergy ยท 10.6M
  3. Liquid Death@liquiddeath ยท 7.5M
  4. Prime Energy@drinkprime ยท 2.4M
  5. Bang Energy@bangenergy ยท 1.9M
  6. Goop@goop ยท 1.9M
  7. 1st Phorm@1stphorm ยท 1.5M
  8. Alani Nu@alaninutrition ยท 1.5M
  9. mindbodygreen@mindbodygreen ยท 1.5M
  10. TB12@nobull ยท 1.4M
  11. RYZE@ryzesuperfoods ยท 1.4M
  12. Gatorade@gatorade ยท 1.3M
  13. Just Ingredients@just.ingredients ยท 1.3M
  14. Myprotein@myprotein ยท 1.2M
  15. Quest Nutrition@questnutrition ยท 1.1M
  16. Celsius@celsiusofficial ยท 1.1M
  17. CENTR@centrfit ยท 967K
  18. HydroJug@hydrojug ยท 929K
  19. Vital Proteins@vitalproteins ยท 875K
  20. Levels@onnit ยท 874K
  21. Bucked Up@buckedup ยท 720K
  22. Athletic Greens@drinkag1 ยท 676K
  23. Optimum Nutrition@optimumnutrition ยท 661K
  24. RAW Nutrition BUM Thavage@rawnutrition ยท 556K
  25. Ghost@ghostlifestyle ยท 553K
  26. REDCON1@redcon1 ยท 517K
  27. Bare Performance Nutrition@bpnsupps ยท 515K
  28. MuscleTech@muscletech ยท 512K
  29. MusclePharm@musclepharm ยท 510K
  30. Liquid I.V.@liquidiv ยท 489K
  31. Black Girl Vitamins@blackgirlvitamins ยท 487K
  32. Huel@huel ยท 485K
  33. Nocco@nocco ยท 484K
  34. LMNT@drinklmnt ยท 480K
  35. Animal Pak@animalpak ยท 449K
  36. Olipop@drinkolipop ยท 448K
  37. C4 Energy@c4energy ยท 439K
  38. Lifecykel@LifeCykel ยท 427K
  39. Gorilla Mind@gorillamind ยท 427K
  40. Bulk@bulk ยท 414K
  41. BODYARMOR@drinkbodyarmor ยท 399K
  42. DIRTEA@dirteaworld ยท 384K
  43. MUD/WTR@drinkmudwtr ยท 382K
  44. Beekeeper's Naturals@beekeepers_naturals ยท 375K
  45. Laird Superfood@lairdsuperfood ยท 374K
  46. RYSE@ryse ยท 374K
  47. Cellucor@cellucor ยท 348K
  48. Everyday Dose@everydaydose ยท 336K
  49. ZOA Energy@zoaenergy ยท 335K
  50. Bulletproof Coffee@bulletproof ยท 335K
  51. HOLY Hydration@holysquad.official ยท 331K
  52. Reign@reignbodyfuel ยท 326K
  53. Built Bar@builtbar ยท 323K
  54. Pathwater@pathwater ยท 300K
  55. Four Sigmatic@foursigmatic ยท 300K
  56. Rheal@rhealsuperfoods ยท 293K
  57. Legion@legion ยท 288K
  58. B.Y.L.T.@drinkbylt ยท 282K
  59. Magic Mind@magicmind ยท 281K
  60. Arrae@arrae ยท 278K
  61. Protein Works@proteinworks ยท 265K
  62. IM8 Health@im8health ยท 265K
  63. Barebells@barebells ยท 264K
  64. GTS Living Foods@synergykombucha ยท 262K
  65. Ancient + Brave@ancientandbrave ยท 261K
  66. Grenade@grenadeofficial ยท 258K
  67. The Coconut Cult@thecoconutcult ยท 255K
  68. Electrolit@electrolit ยท 254K
  69. Kill Cliff@killcliff ยท 253K
  70. Promix@promix ยท 249K
  71. Free Soul@freesoul ยท 246K
  72. RXBAR@rxbar ยท 241K
  73. Premier Protein@premierprotein ยท 240K
  74. Hatch@hatchforsleep ยท 239K
  75. Javvy@javvycoffee ยท 237K
  76. Redmond Re-Lyte@redmondrealsalt ยท 235K
  77. Maurten@maurten_official ยท 225K
  78. Perfect Bar@perfectbar ยท 224K
  79. Transparent Labs@transparentlabs ยท 216K
  80. ELEVATE Beverages@drinkelevate ยท 211K
  81. Garden of Life@gardenoflife ยท 210K
  82. HiNote Life@hinotelife ยท 207K
  83. 5% Nutrition Kill It@5percentnutrition ยท 207K
  84. TRIP@trip.drinks ยท 206K
  85. Humantra@humantra ยท 203K
  86. Nuun Energy@nuunhydration ยท 195K
  87. Thorne@thornehealth ยท 194K
  88. Cirkul@drinkcirkul ยท 188K
  89. August@itsaugust ยท 187K
  90. Guayaki Yerba Mate@yerbamadre ยท 182K
  91. Biosteel@biosteelsports ยท 182K
  92. Applied Nutrition@appliednutrition ยท 181K
  93. Kin Euphorics@kineuphorics ยท 173K
  94. Bai Boost@bai ยท 167K
  95. Health-Ade@healthade ยท 160K
  96. Recess@takearecess ยท 157K
  97. Momentous@live.momentous ยท 155K
  98. BUM Energy@bumenergy ยท 152K
  99. Labrada Charge@labradanutrition ยท 152K
  100. Pre-Kaged@kaged ยท 147K

Also in Food, Beverages & Tobacco:

Food Items 1,051

How this category is built

The category names follow Shopifyโ€™s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Food, Beverages & Tobacco. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.

These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.

Running a beverages campaign?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.

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