Category

Beverages: brands and creators

We track 754 beverages brands and the creators posting about them. The creators who post about this category sit in food & drink and fitness, with 58 ranked lists by country and city. 18 of the brands have a published page with real creator data.

754brands tracked in this category
58creator lists in the niches that post about it
18brands with a published page
Last updated

Food & Drink creators who post about beverages

The 6 largest food & drink creators in the US, from Top Food Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

Meriyou Renna profile photo

1.Meriyou Renna

@meriyo.uu
Restaurants & Cafes & Bars

Foodie | Lifestyle | Vlogs ยท ๐Ÿ“Florida ๐Ÿ‡บ๐Ÿ‡ธ ยท CEO @glowingmarketing

5.6M

Followers

0.2%

Engagement

169K

Avg views

Low engagement. Bottom 13% of the 40 creators here, where the median is 1.0%.

Post categories

Restaurants & Cafes & Bars45%
Baking & Desserts9%
Fitness & Workouts9%
Food & Cooking9%

Cities

Tampa27%
Miami18%

Countries

United States100%

Audience gender

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Rena profile photo

2.Rena

@healthyfitnessmeals
Food & Cooking

Michigan | Wholesome Recipes for Everyone | Mom of 5 | @rena.awada ยท Collabs: ยท All My Recipes ๐Ÿ‘‡๐Ÿป

4.3M

Followers

0.1%

Engagement

540K

Avg views

Low engagement. Bottom 3% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking78%
Baking & Desserts17%
Nutrition & Diet6%

Audience gender

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Iram Mansoor profile photo

3.Iram Mansoor

@iramsfoodstory
Food & Cooking

๐Ÿฅ˜ Sharing recipes and meal inspo ยท Orlando, FL ๐Ÿ“

3.9M

Followers

8.1%

Engagement

6.8M

Avg views

Strong engagement. Top 12% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking83%
Baking & Desserts17%

Cities

Dubai1%
Taos1%

Audience gender

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Daniel & Eunice profile photo

4.Daniel & Eunice

@pov_husband
Los AngelesFood & Cooking

Not a chef. Just a husband that likes to cook. ยท ๐Ÿ“Los Angeles, CA

3.3M

Followers

3.1%

Engagement

2.6M

Avg views

Strong engagement. Top 17% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking38%
Local Things to Do10%
Parenting & Family Life10%
Restaurants & Cafes & Bars10%

Cities

Oahu5%
Southern California5%

Audience gender

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albert_cancook profile photo

5.albert_cancook

@albert_cancook
Los AngelesFood & Cooking

๐Ÿ“LA, ๐Ÿ‡บ๐Ÿ‡ธ

3.3M

Followers

3.7%

Engagement

4.6M

Avg views

Strong engagement. Top 15% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking79%
Travel & Adventure6%
Comedy & Humor4%
Baking & Desserts1%

Cities

Abu Dhabi1%
Detroit1%

Countries

Turkey33%
United States33%

Audience gender

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Maxine Sharf profile photo

6.Maxine Sharf

@maxiskitchen
Los AngelesFood & Cooking

โœจHealthy easy recipes ยท ๐Ÿ‘ฉ๐Ÿฝ๐Ÿ‘ง๐ŸฝLearned most of my dishes from my mom ยท ๐Ÿ“Los Angeles, CA ยท My cookbook is out now!! โฌ‡๏ธ

3.1M

Followers

0.4%

Engagement

1.1M

Avg views

Modest engagement. Bottom 25% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking77%
Books & Literature9%
Baking & Desserts5%
Restaurants & Cafes & Bars5%

Cities

Los Angeles5%
Highland Park2%

Audience gender

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Fitness creators who post about beverages

The 6 largest fitness creators in the US, from Top Fitness Influencers in the US (33 ranked). Engagement bands compare each creator to that full list.

Brayan Lopez profile photo

1.Brayan Lopez

@brayan__lopez__
United StatesFitness

@belikanjewelry ๐Ÿ”ฑ ยท Code: Brayan โ†“ ยท @youngla ยท @myprotein

1.4M

Followers

5.2%

Engagement

528K

Avg views

Strong engagement. Top 18% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts90%
Fashion & Style5%
Sports & Athletics2%
Streetwear & Sneaker Culture2%

Cities

Los Angeles2%

Audience gender

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Lauren Johnson profile photo

2.Lauren Johnson

@laurenk.j
AustinFitness

health โ€ fitness โ€ lifestyle - ATX ยท @younglaforher @youngla | @myprotein ยท code LAURENJ ยท 1 on 1 coaching & more๐Ÿ‘‡๐Ÿผ๐Ÿซถ๐Ÿผ

789K

Followers

2.5%

Engagement

196K

Avg views

Average engagement. Top 33% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts43%
Fashion & Style15%
Streetwear & Sneaker Culture14%
Beauty6%

Cities

Austin2%
Los Angeles2%

Countries

United States100%

Audience gender

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Erika Holguin profile photo

3.Erika Holguin

@erikaholguinn
New YorkFitness

Becoming Her โœจ| lifestyle ยท Marathoner โ€ข Lifter ยท @prozis @gymshark athlete | code Erika10

638K

Followers

2.0%

Engagement

241K

Avg views

Average engagement. Top 45% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts32%
Personal Development & Motivation11%
Food & Cooking8%
Fashion & Style8%

Cities

Katanga1%
Long Beach1%

Countries

Dominican Republic54%
United States23%

Audience gender

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Yevhen Shein profile photo

4.Yevhen Shein

@slidismode
Los AngelesFitness

๐Ÿ“ LA๐Ÿ‡บ๐Ÿ‡ธ ยท ๐Ÿ”ฅ @myproteingr Code: Slidis ยท ๐Ÿฅ‡ Guinness World Record โ€˜23 ยท ๐Ÿ”บ YT - 500k Subscribers ยท โšก๏ธ @c4energy Athlete ยท ๐Ÿ‹ TikTok- 1.9m

540K

Followers

8.9%

Engagement

1.8M

Avg views

Exceptional engagement. Top 9% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts67%
Travel & Adventure7%
Cars & Motorsports3%
Film & TV Commentary3%

Cities

Los Angeles3%

Audience gender

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Giorgio Merlino profile photo

5.Giorgio Merlino

@giorgiomerlino
United StatesFitness

ALWAYS A REASON TO TRAIN. ยท Trying to be a better man for my pack๐Ÿบ ยท Lifestyle Strength & Utility. ยท 2x MH Cover | NRA Certified Instructor ๐Ÿ‡ฎ๐Ÿ‡น๐Ÿ‡บ๐Ÿ‡ธ

534K

Followers

6.1%

Engagement

108K

Avg views

Strong engagement. Top 15% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts53%
Personal Development & Motivation14%
Nutrition & Diet6%
Health & Wellness5%

Cities

Ibiza4%
Los Angeles3%

Countries

United States67%
Spain33%

Audience gender

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Alice Trellakis profile photo

6.Alice Trellakis

@alicetrell_
ChicagoFitness

๐Ÿ“chicago | fitness, wellness, lifestyle & beauty ยท @5for5consulting cofounder | xgoogle & meta ยท shop my links | letโ€™s work ๐Ÿ‘‡๐Ÿผ

505K

Followers

2.4%

Engagement

242K

Avg views

Average engagement. Top 42% of the 33 creators here, where the median is 1.9%.

Post categories

Fitness & Workouts25%
Beauty17%
Personal Development & Motivation17%
Food & Cooking8%

Cities

Chicago4%

Audience gender

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Beverages brands we track

The 100 largest of 754 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.

  1. Red Bull@redbull ยท 32.7M
  2. Monster Energy@monsterenergy ยท 10.6M
  3. Liquid Death@liquiddeath ยท 7.5M
  4. Prime Energy@drinkprime ยท 2.4M
  5. Bang Energy@bangenergy ยท 1.9M
  6. 1st Phorm@1stphorm ยท 1.5M
  7. RYZE@ryzesuperfoods ยท 1.4M
  8. gatorade@gatorade ยท 1.4M
  9. Celsius@celsiusofficial ยท 1.1M
  10. Laduree@maisonladuree ยท 911K
  11. Athletic Greens@drinkag1 ยท 676K
  12. Ghost@ghostlifestyle ยท 553K
  13. liquidiv@liquidiv ยท 537K
  14. drinklmnt@drinklmnt ยท 504K
  15. Nocco@nocco ยท 484K
  16. Olipop@drinkolipop ยท 448K
  17. C4 Energy@c4energy ยท 439K
  18. Lifecykel@LifeCykel ยท 427K
  19. Gorilla Mind@gorillamind ยท 427K
  20. BODYARMOR@drinkbodyarmor ยท 399K
  21. DIRTEA@dirteaworld ยท 384K
  22. MUD/WTR@drinkmudwtr ยท 382K
  23. Laird Superfood@lairdsuperfood ยท 374K
  24. RYSE@ryse ยท 374K
  25. Everyday Dose@everydaydose ยท 336K
  26. ZOA Energy@zoaenergy ยท 335K
  27. Bulletproof Coffee@bulletproof ยท 335K
  28. HOLY Hydration@holysquad.official ยท 331K
  29. Reign@reignbodyfuel ยท 326K
  30. Pathwater@pathwater ยท 300K
  31. Four Sigmatic@foursigmatic ยท 300K
  32. Rheal@rhealsuperfoods ยท 293K
  33. Legion@legion ยท 288K
  34. B.Y.L.T.@drinkbylt ยท 282K
  35. Magic Mind@magicmind ยท 281K
  36. GTS Living Foods@synergykombucha ยท 262K
  37. Electrolit@electrolit ยท 254K
  38. Kill Cliff@killcliff ยท 253K
  39. Royal Exchange Grind@grind ยท 242K
  40. Javvy@javvycoffee ยท 237K
  41. Pique@piquelife ยท 231K
  42. humantra@humantra ยท 222K
  43. Suja Juice@sujaorganic ยท 220K
  44. ELEVATE Beverages@drinkelevate ยท 211K
  45. HiNote Life@hinotelife ยท 207K
  46. TRIP@trip.drinks ยท 206K
  47. nuunhydration@nuunhydration ยท 196K
  48. Cirkul@drinkcirkul ยท 188K
  49. Arabica@arabica.journal ยท 185K
  50. Guayaki Yerba Mate@yerbamadre ยท 182K
  51. Biosteel@biosteelsports ยท 182K
  52. Kin Euphorics@kineuphorics ยท 173K
  53. Blank Street Coffee - Monument@blankstreet ยท 169K
  54. Nature's Charm@naturescharm ยท 169K
  55. Bai Boost@bai ยท 167K
  56. Health-Ade@healthade ยท 160K
  57. Recess@takearecess ยท 157K
  58. BUM Energy@bumenergy ยท 152K
  59. Zevia Energy@zevia ยท 144K
  60. Feya@feyalondon ยท 143K
  61. Waterboy@waterboycan ยท 138K
  62. properwild@properwild ยท 137K
  63. goultima@goultima ยท 131K
  64. L'ETO Compton Edition@letocaffe.official ยท 126K
  65. UPTIME Energy@uptimeenergy ยท 126K
  66. precisionfandh@precisionfandh ยท 125K
  67. The Wolseley City@thewolseley ยท 124K
  68. The River Cafe@therivercafelondon ยท 122K
  69. skratchlabs@skratchlabs ยท 121K
  70. Lucozade@lucozade ยท 120K
  71. cadence@cadence ยท 120K
  72. Three Spirit@threespiritdrinks ยท 116K
  73. Spacegoods@spacegoods ยท 114K
  74. Super Coffee@drinksupercoffee ยท 109K
  75. WatchHouse@watchhouse ยท 107K
  76. Clevr Blends@clevrblends ยท 107K
  77. Fire Science Nutrition@drinkfiresalt ยท 106K
  78. HydroMate@hydromateusa ยท 104K
  79. Instant Hydration@instanthydration ยท 103K
  80. Farm Girl@farmgirlcafe ยท 100K
  81. Maude@getmaude ยท 99K
  82. Remedy Kombucha@remedydrinks ยท 93K
  83. Terry's Cafe London@terryscafelondon ยท 93K
  84. Bondi Green@daisygreencollection ยท 93K
  85. Origin Coffee Roasters@origincoffeeroasters ยท 92K
  86. Hiyo@drinkhiyo ยท 90K
  87. Wooden Spoon Herbs@woodenspoonherbs ยท 87K
  88. WOW Hydrate@wowhydrate ยท 87K
  89. Slate@slatemilk ยท 86K
  90. Bucked Up Energy@buckedupenergy ยท 85K
  91. Lucky Energy@luckyenergyofficial ยท 85K
  92. tailwindnutrition@tailwindnutrition ยท 83K
  93. Dirty Lemon@dirtylemon ยท 80K
  94. Call Me Mr Lucky@thebrekkyclub ยท 78K
  95. DryWater@drywater ยท 78K
  96. guenergylabs@guenergylabs ยท 76K
  97. Cure Hydration@cure ยท 74K
  98. Alma Cafรฉ@almacafelondon ยท 72K
  99. Nixie@drinknixie ยท 68K
  100. Update@drinkupdate ยท 68K

Within Beverages:

Coffee 484Sports, Energy & Functional Drinks 101Water & Hydration 35Alcoholic Beverages 26Soda & Soft Drinks 16Tea 15Juice 11Plant-based Milk 8

Also in Food, Beverages & Tobacco:

Food Items 774

How this category is built

The category names follow Shopifyโ€™s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Food, Beverages & Tobacco. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.

These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.

Running a beverages campaign?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.