Creator Directory
The 40 biggest food & drink creators we track with a verified home base in Houston, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 225 food & drink creators in Houston; these are the largest with a verified profile.
40 creators, ranked by audience
❤️ Recetas saludables & sin azúcar · 💌 📍Mexicana en Houston · Recetas detallas en mi canal de YouTube ⤵️
1.2M
Followers
2.7%
Engagement
840K
Avg views
Strong engagement. Top 16% of the 40 creators here, where the median is 0.8%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍HTX · NO ORDERS! Cookies+Confessions · Seen on @foodnetwork @buzzfeedtasty @nowthisher Baking, Beauty, Lifestyle
962K
Followers
2.2%
Engagement
323K
Avg views
Strong engagement. Top 21% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Houston, TX Creator · 🤠 Your Local Side Quest Queen · 🎣 Fishing • Outdoors Lifestyle • Travel · 🏡 Documenting our dream home build
730K
Followers
0.6%
Engagement
123K
Avg views
Modest engagement. Bottom 39% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your guide to Houston & beyond · HTX Food🍕•Things to Do 🎉•Texas Travel 🧳 · Check out our events 👉 @houstonhotevents
588K
Followers
0.5%
Engagement
187K
Avg views
Modest engagement. Bottom 32% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Culture | Sports | Food | Music l Travel · 📍#ATX #HTX #DTX #SATX #🌎 · #512Degrees Podcast @applemusic @spotifypodcasts
580K
Followers
0.0%
Engagement
88K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍HTX · Food, Luxury Travel, Lifestyle✨ · 1M🥳 on TikTok | 400K🥳 on Facebook
475K
Followers
4.7%
Engagement
1.6M
Avg views
Strong engagement. Top 11% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Add it to the Love List ✨💕 · 🩵DALLAS | @DallasLoveList · 💛TEXAS | @TXLoveList · 🧡HOUSTON | @HoustonLoveList · 🩷TRAVEL | @CityLoveList · 📸BTS |…
411K
Followers
0.5%
Engagement
96K
Avg views
Modest engagement. Bottom 34% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺𝗺𝗮𝗯𝗹𝗲 𝘀𝗽𝗼𝘁𝘀 📸 because phone eats first · 📍HOUSTON, DALLAS, AUSTIN, etc.
381K
Followers
1.8%
Engagement
312K
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌎 Helping You Explore Houston & Beyond · 🏆’25&’26 Best Influencer Houston Chron · 🍔Best Food & Experiences &Travel · ⭐️EST 2017
293K
Followers
0.4%
Engagement
45K
Avg views
Modest engagement. Bottom 29% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Social Media Marketing | Influencer
234K
Followers
64.0%
Engagement
1.7M
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍕 Houston foodie exploring Houston's food scene · 💌 DM or for collabs · 🤘 All Things Houston · 👉🏼 #houstontxfood to be featured
219K
Followers
0.8%
Engagement
63K
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›BUSSIN🍳 Houston,TX🤠 · Main @patricia.pearls 💛 · ↓everything posted on snap↓
204K
Followers
3.4%
Engagement
538K
Avg views
Strong engagement. Top 13% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @thepartycatalog 🎉 · Faith • Family • Travel • DIY Party Ideas · Memory Maker | The Creative Queen 👸🏽 | 1908 💕💚 · Collabs: 📧
188K
Followers
2.3%
Engagement
48K
Avg views
Strong engagement. Top 18% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍houston · your guide to eating, travel & living well · travel itineraries + creator tips + entrepreneur · 54k on TikTok
179K
Followers
0.4%
Engagement
18K
Avg views
Modest engagement. Bottom 24% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏾💻Your Guide to Good Food - Travel - Adventure - Hotels · “Here to make you hungry!”
174K
Followers
1.7%
Engagement
105K
Avg views
Average engagement. Top 29% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Houston Foodie 🇵🇭 · 🍕 Exploring Houston's Diverse Food Scene · 🔍 Local Restaurants & Hidden Gems · 👇🏼 Find your next favorite spot
170K
Followers
1.0%
Engagement
112K
Avg views
Average engagement. Top 42% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍔The only thing I like better than talking about food is eating food😋 · 📸Restaurant Social Media Manager @calvmediagroup
139K
Followers
0.4%
Engagement
36K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Chef Ryan Tapp · NOLA✈️HTX · Restaurant @e.pierrehtx @theoriginalnolasrestaurants · Celebrity Chef |Restauranteur|Food Critic
133K
Followers
0.1%
Engagement
5.9K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›home cookin’ 🍽 | HTX · UGC/Content Creator | this is my only page!✨ · All recipes in the link below ⬇️
126K
Followers
0.2%
Engagement
47K
Avg views
Low engagement. Bottom 11% of the 40 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›HTX📍@j9fades For the cuts 💈 · FULL VIDEOS LINKED BELOW 👇
125K
Followers
1.9%
Engagement
37K
Avg views
Strong engagement. Top 24% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›Self proclaimed chef ✨ · Mexican-inspired eats| recipes| coffee| drinks · 📍HTX · Jeremiah 29:25❤️
123K
Followers
0.0%
Engagement
179K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇲🇽 Houston Spanglish Foodie · Food • Cultura • Hidden Gems · 🎥 Restaurants + Reviews + UGC · 📍 Houston y Más
120K
Followers
0.4%
Engagement
205K
Avg views
Modest engagement. Bottom 21% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your Favorite Baker🎉🧁 · 🐝Houston · 🎬Content Creator · BOOKINGS ON WEBSITE 🍰🎉📲
104K
Followers
1.3%
Engagement
33K
Avg views
Average engagement. Top 34% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›HOUSTON GUIDE est. 2014✌🏼🏙 · food | shop local | sports | events | giveaways · 👇🏼 houston blog posts & links
102K
Followers
0.2%
Engagement
11K
Avg views
Modest engagement. Bottom 16% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✈️ Food, Drinks, Travel · 🥢Two best friends that love to eat · 📍ATX📍HTX · 🙋🏻♀️J @findingjx · 🙋🏻♂️Mike @mikethemunch · 📲DM/ Email to collab!
100K
Followers
0.1%
Engagement
6.6K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Let’s Collab! 💌 · 📍HOUSTON & Beyond🌍🛫 · FOOD | TRAVEL | FUN | LIFESTYLE · 90K on TikTok · #contentcreator #influencer #houston
97K
Followers
4.8%
Engagement
85K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Finding the best eats & things to do in Houston · 📍 houston, texas & beyond! · 🍜 tiktok @fooodeelicious · 🌟 founder @grubclubhtx
97K
Followers
0.7%
Engagement
26K
Avg views
Average engagement. Bottom 47% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›moving the industry forward 🔪 · up next: NASH, NOLA, SF/OAK, NYC, DFW, CHI, DEN, LA
89K
Followers
0.2%
Engagement
4.1K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 HTX • DFW • SATX • ATX · 💫 Halal Food & Lifestyle · ✨ Discover Halal Eats & More — TX & Beyond! · Founder: @thehalalsocial @theramadanmarket
87K
Followers
1.4%
Engagement
67K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Food reviews · Hotel stays · Travel · No teeth required · Argue with your mama.
84K
Followers
0.8%
Engagement
17K
Avg views
Average engagement. Top 45% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Food, Spots and Experiences🎢🍝 · Houston - San Antonio📍
82K
Followers
0.1%
Engagement
6K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👗 Stylish Houston Creator exploring 🆕 Eats, Things to Do 🤘🏽 and a dash 🧂of Travel 🧳 · 🏆 ‘24 BlackBook HTX Influencer of the Year
78K
Followers
0.6%
Engagement
17K
Avg views
Modest engagement. Bottom 37% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏅 World’s #1 Explorer ✈️ Based In Florida · 🌎 Exploring The World’s Best Experiences · 📧 Contact: · 🎯 @showmeorl @memoriesovrmoney
77K
Followers
5.4%
Engagement
104K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I’m not a food critic, I just love food! 105K on Tiktok hungry_inhouston.For Collabs DM or email @hungryatsea
74K
Followers
0.6%
Engagement
13K
Avg views
Average engagement. Bottom 45% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Pink Queen 🎀 · Houston reviews📍 · Cooking & cleaning content 🍽️🫧
70K
Followers
1.3%
Engagement
8.2K
Avg views
Average engagement. Top 39% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Houston food + lifestyle creator · sharing eats, experiences & good vibes · solo dates • reality • local gems
67K
Followers
0.6%
Engagement
8.6K
Avg views
Average engagement. Bottom 42% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌿 home, routines and little joys · 🇯🇲 in Houston, TX · ⚕️ Healthcare → STEM · 🛒 @heb Ambassador
66K
Followers
0.2%
Engagement
3.7K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍HTX · GREEDY GIRLS GUIDE IS A LIFESTYLE ✨ · I am not a glutton, I am an explorer of food 🤍 · The Guide to Good Eats🍴Good Drinks🥂 & Good Times✨
65K
Followers
0.8%
Engagement
14K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇮🇳🇺🇸|📍Houston
65K
Followers
1.3%
Engagement
135K
Avg views
Average engagement. Top 39% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Houston · ✈️ Foodie trips around the 🌎
65K
Followers
0.0%
Engagement
2.1K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for food & drink creators in Houston, free on a strategy call.
We track at least 225 food & drink creators with a verified home base in Houston, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
Food creators elsewhere:
US40UK40Canadian40Australian40Irish40New York40London68Los Angeles60Toronto40Chicago40San Francisco40Atlanta40Washington40Dallas40Miami40Philadelphia40San Diego40Boston40Austin40Las Vegas40Sydney40Vancouver40Seattle40Nashville40Orlando40Other niches in Houston:
Beauty40Fashion40Fitness40Travel40Parenting & Family40Lifestyle40Music & Dance40Art & Photography40Entertainment34The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 225 food & drink creators in Houston and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersFood & Drink in Houston vs all 8,749 creators across our published pages | 124K | 89K |
| Median engagement rate | 0.8% | 1.1% |
| Median average views | 48K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 food & drink creators in Houston. We track at least 225 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 124K followers, and the average engagement rate across the page is 2.9%. By size, 38% are micro creators (10,000 to 100,000), 50% are mid-tier creators (100,000 to 500,000) and 13% are macro creators (500,000 and above).
Karen Garcia (@soycetogenica) has the largest following on this page at 1.2M. Follower count is not the same as performance though. The Eye Of Houston (@thehoustoncam) has the highest engagement rate here at 64.04%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Restaurants & Cafes & Bars, Food & Cooking, Local Things to Do and Baking & Desserts. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Houston home base. The places they mention most in their posts are Houston, Austin and Fort Worth. By country, the most mentioned are United States, Texas and Japan. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 food & drink creators in Houston. We track at least 225 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 124K followers, and the average engagement rate across the page is 2.9%. By size, 38% are micro creators (10,000 to 100,000), 50% are mid-tier creators (100,000 to 500,000) and 13% are macro creators (500,000 and above).
Karen Garcia (@soycetogenica) has the largest following on this page at 1.2M. Follower count is not the same as performance though. The Eye Of Houston (@thehoustoncam) has the highest engagement rate here at 64.04%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Restaurants & Cafes & Bars, Food & Cooking, Local Things to Do and Baking & Desserts. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Houston home base. The places they mention most in their posts are Houston, Austin and Fort Worth. By country, the most mentioned are United States, Texas and Japan. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›