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Top influencers and creators posting about McDonald's

These are the 24 biggest creators who collaborated with @mcdonalds in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 846 creators collaborating with the brand in total.

24creators ranked on this page
846creators recorded collaborating with McDonald's in 12 months
1,123collaborations recorded
Last updated
Kimberly Villalobos profile photo

1.Kimberly Villalobos

@kimmyskreations.1
Food & Cooking

Kimmy’s Kreations · Wife & Boy Mom of FOUR! · NAACP Image Award Nominee · 📍Florida

3.4M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking38%
Parenting & Family Life16%
Weddings & Events8%
Baking & Desserts5%

Cities

New York City3%
Jacksonville2%

Countries

United States100%

Audience gender

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Lala Kent profile photo

2.Lala Kent

@lalakent
Film & TV Commentary

🎙️: @untraditionallylalapod Mon. & Wed. · 🎙️: @sexunlockedpodcast Tues. · 🎙️: @anunlikelyaffair Thu.

2.4M

Followers

1.2%

Engagement

1

Collabs

Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Film & TV Commentary45%
Comedy & Humor14%
Beauty9%
Personal Development & Motivation9%

Audience gender

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foodbeast profile photo

3.foodbeast

@foodbeast
Food & Cooking

🤌🏻: a very nice food organization · ❤️: #foodbeast · 💌: for collabs, tips, love letters, partnerships

2M

Followers

0.3%

Engagement

3

Collabs

Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking56%
Restaurants & Cafes & Bars30%
Baking & Desserts4%
Personal Development & Motivation1%

Cities

Los Angeles4%
Santa Ana3%

Countries

United States85%
Japan3%

Audience gender

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Dougherty Dozen profile photo

4.Dougherty Dozen

@doughertydozen
Parenting & Family Life

Foster-Adopt Family in NY · 🧡You Are Loved🧡

1.8M

Followers

0.2%

Engagement

3

Collabs

Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Parenting & Family Life43%
Food & Cooking27%
Travel & Adventure4%
Fashion & Style3%

Cities

New York City2%
Orlando1%

Countries

United States100%

Audience gender

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Hannah Lea & Michelle Dorit profile photo

5.Hannah Lea & Michelle Dorit

@myarfidlife
Health & Wellness

Inspiring courage & finding joy in everyday moments. ✨ · mama @michelledorit · @arfidawarenessnonprofit

1.6M

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Health & Wellness41%
Parenting & Family Life20%
Food & Cooking19%
Personal Development & Motivation7%

Cities

Valencia1%

Countries

United States100%

Audience gender

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Overtime FC profile photo

6.Overtime FC

@overtimefc
Sports & Athletics

⚽️ Overtime FC · 🔥 Powered by @overtime

1.5M

Followers

1.4%

Engagement

2

Collabs

Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Sports & Athletics65%
Comedy & Humor4%
Esports & Gaming4%
Personal Development & Motivation3%

Countries

France43%
Spain29%

Audience gender

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Tim Chantarangsu profile photo

7.Tim Chantarangsu

@timchantarangsu
Film & TV Commentary

LA ≠ Hollywood. Actor. Rapper. Cuddler. 🇹🇭 · @datisauce 🥵 · @nochasergang podcast · @dudesbehindthefoods podcast · @jesterscourtbrandy 🥃

1.4M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Film & TV Commentary15%
Local Things to Do11%
Parenting & Family Life11%
Comedy & Humor9%

Cities

San Francisco4%
Seattle4%

Countries

United States96%
United Kingdom4%

Audience gender

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Pepper Cooks profile photo

8.Pepper Cooks

@pepper.cooks

🍕 | For all things food, fun, and both · 🍔 | FKA @foodydoses · 🌶️ | Powered by @peppertheapp

1.3M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.8%.

Audience gender

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World Of Vegan profile photo

9.World Of Vegan

@vegan
Vegan & Plant-Based

🌸 Eat well. Live kindly. · 🥒 Fall in love 🫶🏼 with plants 🌺 · 🫐 Simple • Satisfying • Doable ✨ · 🥟 Delish Plant-Based Recipes🍴

1.1M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Vegan & Plant-Based47%
Food & Cooking33%
Baking & Desserts7%
Environmental & Sustainability4%

Cities

Dubai1%

Audience gender

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BeautyyBird - Yasmin profile photo

10.BeautyyBird - Yasmin

@beautyybird

🇲🇽🌹 | GRWM, Outfits & Lifestyle · Founder @casalealco @hotgirlscoffeerunclub · TikTok: BeautyyBird · YouTube: BeautyyBird · Shop my looks here ⬇️

1.1M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.8%.

Audience gender

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Hypebae profile photo

11.Hypebae

@hypebae

Get the latest news in women's fashion, sneakers and more. · Follow @hypebaebeauty for beauty content.

1.1M

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.8%.

Audience gender

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James Bok profile photo

12.James Bok

@jamesbok
Food & Cooking

Food • Skincare • Lifestyle • Travel · 🇺🇸 NYC | Toronto 🇨🇦

953K

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking72%
Beauty8%
Baking & Desserts6%
Health & Wellness3%

Cities

New York City8%
Seoul3%

Countries

United States50%
South Korea23%

Audience gender

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El Gubano profile photo

13.El Gubano

@elijahgubano
Travel & Adventure

Immigrant and the city 🏙️ · NYC📍 · LIFESTYLE | EVENTS | RELATIONSHIP · 🇷🇺 X 🇺🇸 · for collabs 👇🏻

949K

Followers

—

Engagement

1

Collabs

Post categories

Travel & Adventure27%
Film & TV Commentary11%
Personal Development & Motivation11%
Local Things to Do9%

Cities

New York City13%
Sedona7%

Countries

United States100%

Audience gender

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Nanci Caceda profile photo

14.Nanci Caceda

@grannysoffherrocker
Parenting & Family Life

⬇️ Our BOOK is on sale!! ⬇️

946K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Parenting & Family Life37%
Food & Cooking16%
Pets & Animals11%
Vegan & Plant-Based11%

Audience gender

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Kevin Woo profile photo

15.Kevin Woo

@kevinwoo_official
Music & Singing

Actor/Singer🍀 · 🎬MYSTERY SAJA💜@kpopdemonhuntersnetflix · 📥MGMT @garymarella · ‘Ain’t No Party’ OUT 7/24🥳 pre-save now in link

854K

Followers

1.1%

Engagement

4

Collabs

Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Music & Singing45%
Film & TV Commentary24%
Local Things to Do14%
Travel & Adventure7%

Cities

Seoul7%
Amalfi3%

Countries

United States45%
Mexico18%

Audience gender

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Snackolator profile photo

16.Snackolator

@snackolator
Restaurants & Cafes & Bars

Covering and reviewing new snacks, foods, candy, and fast food every single day. · Collabs/Partnerships:

832K

Followers

1.1%

Engagement

3

Collabs

Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Restaurants & Cafes & Bars45%
Food & Cooking44%
Baking & Desserts9%
Kids & Toys1%

Cities

Dubai3%
Chicago1%

Countries

United States55%
United Arab Emirates13%

Audience gender

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Alfredo Garcia profile photo

17.Alfredo Garcia

@freddsters
Food & Cooking

RGV & Chicago🇲🇽 · Partnerships: · My Cookbook: Let’s Make It - OUT NOW · My book, recipes & more ⤵️

803K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking72%
Restaurants & Cafes & Bars6%
Books & Literature5%
Film & TV Commentary4%

Cities

Chicago11%
Mexico City3%

Countries

United States82%
Mexico14%

Audience gender

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Lizzie Anne profile photo

18.Lizzie Anne

@lizziebakesco
Baking & Desserts

I make cookie art :)

758K

Followers

8.7%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Baking & Desserts56%
Food & Cooking23%
Film & TV Commentary8%
Activism & Social Justice3%

Cities

London3%

Audience gender

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Flyboy Foodie profile photo

19.Flyboy Foodie

@hungry4munchies
Food & Cooking

Live to Eat + Eat to Live 🍉🍖🥗 · DM me or email -> · Merch / Links / More ⬇️

750K

Followers

1.3%

Engagement

3

Collabs

Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking37%
Restaurants & Cafes & Bars28%
Baking & Desserts7%
Local Things to Do6%

Cities

San Francisco4%
Los Angeles2%

Countries

United States85%
Mexico7%

Audience gender

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Khleo Thomas profile photo

20.Khleo Thomas

@khleothomas
Esports & Gaming

Actor/Host/Gamer/Streamer/Consultant · - Contact - @wme | @slickliving

716K

Followers

0.6%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Esports & Gaming26%
Film & TV Commentary22%
Technology & Gadgets15%
Anime & Fandom11%

Cities

Kyoto4%

Audience gender

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Booking creators like these for McDonald's?

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Ayo_Castro Kids profile photo

21.Ayo_Castro Kids

@ayo_castrokids
Parenting & Family Life

MUA MOM + 3 Amazing Kids · 💙 Tristan, Jaden & Zuri · 🍎 NYC Family Sharing our Autism Life

655K

Followers

3.9%

Engagement

1

Collabs

Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Parenting & Family Life87%
Fashion & Style9%
Beauty2%
Kids & Toys2%

Cities

Coney Island2%

Audience gender

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Chelsea Waterwall profile photo

22.Chelsea Waterwall

@chelswaterwall
Parenting & Family Life

sharing my life & motherhood🤍 · you’ll have fun here✨🤠

639K

Followers

4.0%

Engagement

1

Collabs

Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Parenting & Family Life45%
Fashion & Style20%
Beauty13%
Home Decor & Interior Design3%

Cities

Houston1%

Countries

United States100%

Audience gender

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Marco Pierre White profile photo

23.Marco Pierre White

@marcopierrewhit

Cotswolds Hotel @rudloe_hotel · The Farmhouse @mrwhitesfarmhouse · Pastries by @mirabellepierrewhite

637K

Followers

2.1%

Engagement

2

Collabs

Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.8%.

Audience gender

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HYPEBEAST Korea profile photo

24.HYPEBEAST Korea

@hypebeastkr
Music & Singing

Driving culture forward. · 협업은 @hypemaker · 쇼핑은 @hbx

629K

Followers

4.8%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Music & Singing32%
Fashion & Style12%
Streetwear & Sneaker Culture12%
Film & TV Commentary10%

Cities

Seoul17%
Goyang2%

Countries

South Korea64%
United States12%

Audience gender

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Want to see what their McDonald's content actually looks like?

See McDonald's content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @mcdonalds over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

McDonald's is a trademark of its owner. Sup is not affiliated with or endorsed by McDonald's. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the McDonald's creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 132 of 418 brands in the library by creator count.24846 recorded collaborating with @mcdonalds in 12 months
Their collaborations371,123 collaborations recorded in 12 months
Median followers951K702K across all 418 brand pages
Median engagement rate0.8%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.51.3 across all 846 creators

FAQ

McDonald's and creators: common questions

Yes. We have recorded 846 creators collaborating with McDonald's, across 1,123 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the McDonald's content examples page.

The largest accounts collaborating with McDonald's include @kimmyskreations.1, @lalakent, @foodbeast, @doughertydozen, @myarfidlife and @overtimefc. The most frequent is @kevinwoo_official, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 951K followers and the median engagement rate is 0.8%.

No. We are not connected to McDonald's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at McDonald's and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the restaurants category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does McDonald's work with creators?

Yes. We have recorded 846 creators collaborating with McDonald's, across 1,123 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the McDonald's content examples page.

Which creators post about McDonald's?

The largest accounts collaborating with McDonald's include @kimmyskreations.1, @lalakent, @foodbeast, @doughertydozen, @myarfidlife and @overtimefc. The most frequent is @kevinwoo_official, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does McDonald's attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 951K followers and the median engagement rate is 0.8%.

Is this page affiliated with McDonald's?

No. We are not connected to McDonald's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at McDonald's and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the restaurants category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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