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Top influencers and creators posting about Trader Joe's

These are the 24 biggest creators who collaborated with @traderjoes in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 2,411 creators collaborating with the brand in total.

24creators ranked on this page
2,411creators recorded collaborating with Trader Joe's in 12 months
3,306collaborations recorded
Last updated
bonappetitmag profile photo

1.bonappetitmag

@bonappetitmag
Food & Cooking

Recipes. Restaurants. Food. Culture.

4.9M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Food & Cooking71%
Restaurants & Cafes & Bars14%
Baking & Desserts9%
Film & TV Commentary2%

Cities

New York City2%
Brooklyn1%

Countries

United States74%
Spain8%

Audience gender

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Valeria Lipovetsky profile photo

2.Valeria Lipovetsky

@valerialipovetsky

Modern Womanhood · saying the quiet parts out loud · 🎙️ Host: @notalonepod · 📈 Founder: @creator.method

2.6M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.7%.

Audience gender

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Anthony Bartleson profile photo

3.Anthony Bartleson

@meatdad1
Food & Cooking

California boy started as a butcher with love for good food and real connection—and grew into a community! For Collabs contact

2.2M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Food & Cooking100%

Cities

Sonoma County10%

Audience gender

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Natasha Fischer profile photo

4.Natasha Fischer

@traderjoeslist
Food & Cooking

👋 I’m @natasharochelle_ 🧡 · 🛒The OG page for Trader Joe’s finds + · 🚨NEW items in my stories · 💁🏼‍♀️ Not affiliated with Trader Joe's · 👇 Join my New…

2M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Food & Cooking67%
Fashion & Style7%
Beauty5%
Baking & Desserts4%

Audience gender

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Jon Bouffard profile photo

5.Jon Bouffard

@jon.bouff

My better half - @alexandramadisonn · Co-host 🎙 @giveittomestraightpodcast

1.4M

Followers

1.3%

Engagement

1

Collabs

Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.7%.

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Symonne Harrison profile photo

6.Symonne Harrison

@symonneharrison
Music & Singing

this is just my digital diary 🪩 · 📍los angeles, california · travel ~ lifestyle ~ hosting ~ and all girly things

1.3M

Followers

0.9%

Engagement

3

Collabs

Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Music & Singing13%
Film & TV Commentary12%
Travel & Adventure11%
Beauty8%

Cities

Chicago1%
Como1%

Countries

United States55%
Italy36%

Audience gender

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Alexus Danisha profile photo

7.Alexus Danisha

@alexusdanisha
Fashion & Style

🕊️ Model • Founder • Lifestyle Curator · 🤍 @FashionNovaCurve · Welcome to my world ⤵︎

1.3M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style64%
Beauty12%
Home Decor & Interior Design10%
Fitness & Workouts5%

Cities

Newport Beach2%

Audience gender

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Zoha Malik profile photo

8.Zoha Malik

@bakewithzoha
Baking & Desserts

Simple & indulgent bakes (mostly desserts) 🤤 · Next Level Baker Finalist👩‍🍳 · 📍San Francisco · ⬇️ Recipes

1.3M

Followers

0.7%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Baking & Desserts52%
Food & Cooking32%
Parenting & Family Life6%
Restaurants & Cafes & Bars4%

Cities

Dubai4%
Gaza1%

Countries

United Arab Emirates40%
Pakistan30%

Audience gender

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Wayne & Nancy profile photo

9.Wayne & Nancy

@seattlehanddoc
Food & Cooking

Private chef to 5 kids & 3 dogs. For outreach, please email

1.2M

Followers

3.2%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Food & Cooking89%
Baking & Desserts9%
Parenting & Family Life2%

Cities

Philadelphia5%
New York City2%

Audience gender

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Adelaine Morin profile photo

10.Adelaine Morin

@adelainemorin
Beauty

Toronto/OC ♡🇨🇦🇵🇭 · @blue.and.biscuit 🐾 · @girlssupportinggirlsshop 🛍️

1.2M

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty20%
Fashion & Style19%
Travel & Adventure8%
Food & Cooking5%

Cities

Dubai7%
Washington2%

Countries

United Arab Emirates42%
United States32%

Audience gender

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Vanessa Moynihan profile photo

11.Vanessa Moynihan

@vivacious.honey
Fashion & Style

✨ Fashion, Family, Faith · 🎙️ @sponsoredbyjesuspodcast · ✝️ Boston Women’s Christian Event ↓

1.1M

Followers

2.2%

Engagement

1

Collabs

Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style63%
Parenting & Family Life14%
Spirituality & Mindfulness10%
Beauty2%

Cities

Somerville2%
San Diego1%

Audience gender

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marissa mcnamara 🫶🏼 profile photo

12.marissa mcnamara 🫶🏼

@marissamcnamara
Fitness & Workouts

ur fav babygirl 😇 · 📍detroit, mi · @gymshark athlete code marissa10 · @thealiveapp trainer 🧚🏼

1M

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts57%
Fashion & Style10%
Food & Cooking7%
Nutrition & Diet7%

Cities

Cabo San Lucas1%
Indio1%

Countries

Mexico40%
United States40%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Tori Green 🪬🧿 🪷 profile photo

13.Tori Green 🪬🧿 🪷

@tori212green
Parenting & Family Life

Your fav traveling, wellness mommy✈️ · 👩🏽‍❤️‍💋‍👨🏾@toridejaunisola · 🪬Founder @bodhialign 200hr YTT · 📱Agency @glosshousecollective

974K

Followers

—

Engagement

1

Collabs

Post categories

Parenting & Family Life25%
Fitness & Workouts15%
Travel & Adventure15%
Health & Wellness12%

Cities

Miami6%
San Diego4%

Countries

United States91%
Bahamas9%

Audience gender

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Audience gender breakdown is available on a strategy call.

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James Bok profile photo

14.James Bok

@jamesbok
Food & Cooking

Food • Skincare • Lifestyle • Travel · 🇺🇸 NYC | Toronto 🇨🇦

953K

Followers

1.4%

Engagement

2

Collabs

Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Food & Cooking72%
Beauty8%
Baking & Desserts6%
Health & Wellness3%

Cities

New York City8%
Seoul3%

Countries

United States50%
South Korea23%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Joj Martin Agpangan Fries profile photo

15.Joj Martin Agpangan Fries

@jojagpangan
Parenting & Family Life

📍ATX · soon-to-be-MOM 🤰 · TikTok: @jojagpangan | @mommahjoj · CEO @wear_alba_ | @dimsumpop_ph · NEW VLOG! watch now! ⬇️

936K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Parenting & Family Life35%
Beauty12%
Fashion & Style8%
Fitness & Workouts8%

Cities

Austin12%
Manila3%

Countries

United States76%
Philippines24%

Audience gender

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Kathleen Ashmore profile photo

16.Kathleen Ashmore

@katcancook
Home Decor & Interior Design

👩‍🍳2X NYT Bestselling cookbook author · 🍪 No diets, just good food · 🥳Sharing my life as a mom in New England

924K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Home Decor & Interior Design27%
Food & Cooking18%
Beauty9%
DIY & Crafts9%

Cities

Milford9%

Audience gender

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Alex Centomo profile photo

17.Alex Centomo

@alexcentomo
Parenting & Family Life

fashion // travel // lifestyle // mom · co-host of @tellmesispodcast

902K

Followers

2.5%

Engagement

1

Collabs

Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Parenting & Family Life31%
Travel & Adventure24%
Fashion & Style17%
Beauty10%

Cities

Cape Cod7%
Castaway Cay7%

Countries

Bahamas50%
United States50%

Audience gender

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Nick Grigolia profile photo

18.Nick Grigolia

@zodiacboyfriend
Astrology & Tarot

📍LA (cast me) · personal: @nickgrigolia

883K

Followers

21.9%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Astrology & Tarot34%
Comedy & Humor13%
Film & TV Commentary9%
Fashion & Style7%

Cities

Highlands1%
Los Angeles1%

Audience gender

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Sarai Jones profile photo

19.Sarai Jones

@saraijones
Beauty

seattle,wa

875K

Followers

1.2%

Engagement

1

Collabs

Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty15%
Parenting & Family Life12%
Travel & Adventure10%
Comedy & Humor6%

Cities

Seattle2%
Florence1%

Countries

Italy63%
United States38%

Audience gender

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Talia Perez profile photo

20.Talia Perez

@taliaperezofficial
Spirituality & Mindfulness

I post what we're all thinking... · Biz:

864K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Spirituality & Mindfulness27%
Fashion & Style19%
Personal Development & Motivation14%
Food & Cooking8%

Cities

Las Vegas6%
Inglewood1%

Countries

United States100%

Audience gender

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Karin Adoni Ben David profile photo

21.Karin Adoni Ben David

@karinadoninutrition
Beauty

I’ll teach you what’s GOOD & BAD in grocery stores! ❌ No BS advice · LA👉🏻Miami 🤍 Certified Nutritionist 20+ years 😊 More than 50k happy clients

850K

Followers

0.6%

Engagement

5

Collabs

Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty24%
Food & Cooking23%
Health & Wellness16%
Nutrition & Diet14%

Cities

Paris1%

Audience gender

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Alex Siquig #1 Natural Hybrid Athlete profile photo

22.Alex Siquig #1 Natural Hybrid Athlete

@alexsiquig
Fitness & Workouts

⚡️Get you stronger & functional · 💪🏻Follow for daily tips/workouts

842K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts74%
Fashion & Style4%
Health & Wellness4%
Travel & Adventure4%

Cities

Los Angeles3%
Pismo Beach1%

Countries

United States100%

Audience gender

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Hannah Stein profile photo

23.Hannah Stein

@hnnhxl
Beauty

they call me dad (ifykyk) · I wouldn’t know love w/ out Jesus 🩷 · fashion and lifestyle, comedy and gaming · 📍Utah📍LA 📍DTX

831K

Followers

2.0%

Engagement

1

Collabs

Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty23%
Memes & Internet Culture13%
Photography & Videography13%
Film & TV Commentary10%

Cities

San Francisco3%

Audience gender

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Alfredo Garcia profile photo

24.Alfredo Garcia

@freddsters
Food & Cooking

RGV & Chicago🇲🇽 · Partnerships: · My Cookbook: Let’s Make It - OUT NOW · My book, recipes & more ⤵️

803K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Food & Cooking72%
Restaurants & Cafes & Bars6%
Books & Literature5%
Film & TV Commentary4%

Cities

Chicago11%
Mexico City3%

Countries

United States82%
Mexico14%

Audience gender

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Want to see what their Trader Joe's content actually looks like?

See Trader Joe's content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @traderjoes over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Trader Joe's is a trademark of its owner. Sup is not affiliated with or endorsed by Trader Joe's. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Trader Joe's creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 30 of 418 brands in the library by creator count.242,411 recorded collaborating with @traderjoes in 12 months
Their collaborations313,306 collaborations recorded in 12 months
Median followers1M702K across all 418 brand pages
Median engagement rate0.7%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.31.4 across all 2,411 creators

FAQ

Trader Joe's and creators: common questions

Yes. We have recorded 2,411 creators collaborating with Trader Joe's, across 3,306 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Trader Joe's content examples page.

The largest accounts collaborating with Trader Joe's include @bonappetitmag, @valerialipovetsky, @meatdad1, @traderjoeslist, @jon.bouff and @symonneharrison. The most frequent is @karinadoninutrition, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the median engagement rate is 0.7%.

No. We are not connected to Trader Joe's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Trader Joe's and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Trader Joe's work with creators?

Yes. We have recorded 2,411 creators collaborating with Trader Joe's, across 3,306 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Trader Joe's content examples page.

Which creators post about Trader Joe's?

The largest accounts collaborating with Trader Joe's include @bonappetitmag, @valerialipovetsky, @meatdad1, @traderjoeslist, @jon.bouff and @symonneharrison. The most frequent is @karinadoninutrition, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Trader Joe's attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the median engagement rate is 0.7%.

Is this page affiliated with Trader Joe's?

No. We are not connected to Trader Joe's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Trader Joe's and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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