Brand Library · Grocery & food
These are the 24 biggest creators who collaborated with @wholefoods in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,145 creators collaborating with the brand in total.
Founder @umami_kimonomom · Sharing Japanese flavors with love❤️ · @kimonomom | @umamisando
2.6M
Followers
0.5%
Engagement
9
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›saved by grace † · 💗 fighting like a girl. lets beat breast cancer 💗 · meet me at @the______bar
1.8M
Followers
4.8%
Engagement
1
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TX | lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE
1.7M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🧈Animal Based Diet🥩 · 🔎Food Ingredients Detective🕵️♀️ · 👇Find High Quality Products BELOW⬇️
1.4M
Followers
0.2%
Engagement
4
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Registered Dietitian // former food journalist · Bold, nourishing recipes you’ll actually crave. · Browse the latest recipes👇🏻
1.4M
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›1.2M
Followers
4.2%
Engagement
1
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›really good food for real life · nyt bestselling cookbook author · mama of 4 boys • chicago · recipes + cookbook ↓
1.1M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Food • Skincare • Lifestyle • Travel · 📍NYC
1M
Followers
0.7%
Engagement
8
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I post what we're all thinking... · Biz:
864K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Restocks | Organizing | Cleaning | Lifestyle 💌 🤍links ⬇️
862K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 42% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍los angeles · mom to ramses 👦🏾and amelia 🐶 · order my new cookbook!! 🤎 · A COZY KITCHEN COOKBOOK 👇🏽
812K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Husband, Father & Mayor of Thai Town. @dragontigernoodle @mrbingnyc @emeraldspeartequila Email me at
793K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›nourishing recipes & nontoxic living🍒🐟🌳 · simplifying health🌞 · my youtube videos + links👇🏻
736K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›OFFICIAL (Mai Yaazi) · Mai: @mai.khaaan · Family page: @ma_e_daaa · Kids page: @mmkhan2020 · Collabs: · YouTube: mai_yaazii
714K
Followers
4.8%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Simple, balanced indulgence 👩🏼🍳 · New mama 🤱🏼 (+ 🐈 mama) · 17 months breastfeeding ✊🏻 · From Florida 🌴 ➡️ Colorado 🏔️ · Recipes, cookbook, etc👇🏻
713K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Daily style, motherhood, home 🧚🏼♀️ · @boycott_boringnails !!
699K
Followers
4.2%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›recipes + life in the bay area 🍴🌲 · rep: @makercollaborative
678K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Latina in Boston 🇨🇴🇺🇸 · Lifestyle | Mom | Beauty | Travel · +3M across all socials · CEO @by.anavelez
650K
Followers
5.2%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Recipes for Pre-Dinner entertaining 🥂 · Boards • Appetizers • Cocktails • Hosting Ideas • · Elevated & Kinda Kitschy✨
636K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Easy high protein recipes & more · Founder @feelingperdi · Holistic Nutritionist 🌱boy mom🧢 · Miami📍
594K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
nyc · youtube: @sydneyschiffer
568K
Followers
1.9%
Engagement
1
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 0.6%.
Email: Price: Email and price are available on a strategy call.
Unlock ›HOT MOM MEAL PREP · Come for the food, stay for the rest ❤️🔥
568K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🍎 Real food made simple · 👉 Follow for Healthy Swaps · 💙 Jesus first | John 15:5 · 👇 Favorite finds + discount codes
560K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Easy, healthy recipes! 🍊 · And pockets of our 1940’s home 🏠 · rep: @makercollaborative
553K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Whole Foods content actually looks like?
See Whole Foods content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @wholefoods over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Whole Foods is a trademark of its owner. Sup is not affiliated with or endorsed by Whole Foods. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 114 of 567 brands in the library by creator count. | 24 | 1,145 recorded collaborating with @wholefoods in 12 months |
| Their collaborations | 42 | 1,689 collaborations recorded in 12 months |
| Median followers | 764K | 728K across all 567 brand pages |
| Median engagement rate | 0.6% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.8 | 1.5 across all 1,145 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 1,145 creators collaborating with Whole Foods, across 1,689 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Whole Foods content examples page.
The largest accounts collaborating with Whole Foods include @kimono_mom, @bridget, @elainamich, @imjustwasim, @dishingouthealth and @rachaelkirkconnell. The most frequent is @kimono_mom, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 764K followers and the median engagement rate is 0.6%.
No. We are not connected to Whole Foods and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Whole Foods and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Food Items 774 brandsFood & Drink creators by place:
All countries 40US 40UK 40Canadian 40Australian 40Italian 40Singaporean 40Irish 34Japanese 36New York 40London 68Los Angeles 60Sup for brands like Whole Foods:
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