Brand Library · Grocery & food
These are the 24 biggest creators who collaborated with @tesco in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 520 creators collaborating with the brand in total.
Wife, Mama, Actor, Hons Doctorate · Amanda & Alan Greek job @bbc Inner circle @bbc · Judge on🇬🇧 @bgt @itv-Biggest commercial Breakfast show @thisishe…
2.9M
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🧑🏽🍳Celebrity Chef/Music Enthusiast❤️🇯🇲🥘 · 🎥 Food Creator, Ambassador @walkerswood · 📝Dm for more info for my daily recipes.
1.6M
Followers
0.2%
Engagement
3
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍝Easy recipes & realistic nutrition tips · ⬇️ JOIN MY CLUB
1.4M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Broadcaster 📺 🎙️ · Runner @garminuk · SPF @larocheposay · Co-founder @piperperiod · Founder @kpfoundation · Mum 💕 · Shop, books & more ⬇️
1.3M
Followers
0.4%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›real good food, made simple + satisfying 🌱 · 👇🏾 GET MY NEW RECIPE EBOOK👇🏾
1.1M
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Beauty, Modest Fashion, lifestyle
1.1M
Followers
2.1%
Engagement
1
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›💫 Enjoy life, learn forever and make a difference
1.1M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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@loveisland All Stars Winner 🏝️🏆 · Represented by @force1mgmt · @nearlywedspodcast 🎙️ · @celsiusuki · @mt_hideaway_
832K
Followers
16.2%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›👖 MIDSIZE OUTFITS · 🍿 I’m on YouTube · 👇SHOP MY OUTFITS
802K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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🇬🇧 UK Mum that loves her food, family and dog🐶 · 🥘Easy family meals, kid food ideas and mum life · ✉️Collabs:
794K
Followers
1.6%
Engagement
3
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
🍭 Product Styling | UGC · 🎀 Lifestyle, Interiors, Hosting, Travel · 🇬🇧 UK Based · 🍬 Pastel Maximalism · 💘 ‘My Husband Said No’ series
727K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UK 🇬🇧| Family Meals | BLW | Recipe Development | UGC · 🥦 helping you feed little tums · Exclusively managed by @ballmgmt
692K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.4%.
Email: Price: Email and price are available on a strategy call.
Unlock ›🥦Baby, toddler & family recipes · 📱Bestselling recipe app linked👇 · 🏅Award-winning food ranges · ⭐️No.1 weaning author #annabelkarmel
612K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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co-founder of @fromrooms 🛋️ · co-host of @thegirlsbathroom 🌼⛅️🐹🫂✨
557K
Followers
8.9%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏼Registered Nutritionist - joyful food · ➕Join @RhitritionPlus · 🎙️The Wellness Scoop Podcast · 7📚Sunday Times Bestselling Author · 👩🏫1-1 @Rhitriti…
517K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UK & USA 📍 · Exclusively represented @ballmgmt
493K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.4%.
Email: Price: Email and price are available on a strategy call.
Unlock ›
Veganuary inspires people to try vegan for January & throughout the rest of the year 🌱 You’ll receive 31 days of recipes, tips & more + it’s free! 👇
485K
Followers
0.2%
Engagement
2
Collabs
Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Home, Lifestyle & Travel Vlogger · BBC Sort Your Life Out · Sunday Times Bestselling Author · 🧼Clean in 15 🧺 Tidy in 10
483K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›*Thee* comedy-led women’s media brand for the hottest, funniest and most unserious Betches in Britain💋 + @betches’ sister from across the pond 🇺🇸🤝🇬🇧
473K
Followers
0.4%
Engagement
3
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.4%.
Email: Price: Email and price are available on a strategy call.
Unlock ›TikTok- kyramaeturner6 · Any brand enquiries please contact
461K
Followers
3.8%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
🎀 Pink Dream House, Herts UK📍 · 🎀 Home | Baking | Low-Tox Living
432K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
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Level 4 Nutritional Specialist · Making healthy food delicious and fuss free · TikTok @Foodie_Lilly
417K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NEW cookbook Clodagh’s Happy Cooking out now! · Founder of @honeybyclodagh · Chef @thismorning · Columnist @youmagazine · Sustainable Farm @broadspear
417K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@itav.campaign · Host of @sayosaysshow · “I am not an artist, I am what art is.” · Artist Creator Satirist Comedian · Kpoet |Writer | performer · Pre…
389K
Followers
3.7%
Engagement
1
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Tesco content actually looks like?
See Tesco content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @tesco over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Tesco is a trademark of its owner. Sup is not affiliated with or endorsed by Tesco. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 317 of 567 brands in the library by creator count. | 24 | 520 recorded collaborating with @tesco in 12 months |
| Their collaborations | 31 | 811 collaborations recorded in 12 months |
| Median followers | 652K | 728K across all 567 brand pages |
| Median engagement rate | 0.4% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.6 across all 520 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 520 creators collaborating with Tesco, across 811 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Tesco content examples page.
The largest accounts collaborating with Tesco include @noholdenback, @ksnice_n_spice, @tylerbutt_eats, @katiepiper_, @jacobking and @maryxm.mx. The most frequent is @ksnice_n_spice, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 38% are mid-tier creators (100,000 to 500,000) and 63% are macro creators (500,000 and above). The median has 652K followers and the median engagement rate is 0.4%.
No. We are not connected to Tesco and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Tesco and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Food Items 774 brandsFood & Drink creators by place:
All countries 40US 40UK 40Canadian 40Australian 40Italian 40Singaporean 40Irish 34Japanese 36New York 40London 68Los Angeles 60Sup for brands like Tesco:
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