Brand Library · Grocery & food
These are the 24 biggest creators who collaborated with @erewhon in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 513 creators collaborating with the brand in total.
the gay triplet · @spacecampwellness · @sturniolo.triplets
2.8M
Followers
6.6%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Designed to Inspire
2.7M
Followers
0.9%
Engagement
2
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤌🏻: a very nice food organization · ❤️: #foodbeast · 💌: for collabs, tips, love letters, partnerships
2M
Followers
0.3%
Engagement
2
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Protein-forward recipes that actually taste good · Mom of 2 · Strength Training · Wellness · Lifestyle · SF, CA → Dallas, TX
1.2M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Toronto/OC ♡🇨🇦🇵🇭 · @blue.and.biscuit 🐾 · @girlssupportinggirlsshop 🛍️
1.2M
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @whiteribbonusa 🇺🇸 @whiteribbonukraine 🇺🇦 @altregocyberdefense | Producer @reunitedfilm | Art CEO @realretna @verandeyecon | TEDx Speaker @ted
1M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion + Travel · Co-founder + creative director: · 🍔 @hungryhomiesph ☕️🍸 @floalldaydrinking
996K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
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A wild & whimsical life · Contact: · Outfits & my YouTube channel ↓
996K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›can’t a girl just have a little fun
968K
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Mommy to Mila & Maya 🤍 · 🫀CHD mama · Snap: tay.selfridge & TikTok: taylorrselfridge
924K
Followers
4.6%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Boy Mom 🤍 · Wellness Enthusiast 🥗 · Certified Yogi & Instructor 🧘🏽♀️ · Co-Host: @officialdropthelo 🎙️ · Founder: @seekinghigheralignment 🕊️
924K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›
Be kind to yourself 🦋 · profound hearing loss w cochlear implant🦻🏻@hearyourheart.inc · view my links!👇🏻
912K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›nyt bestselling cookbook author · @foodnetwork #girlmeetsfarm host · @berniesegf owner 🍞 · mommy to bernie & ira 🥰
895K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›from scrubs to socials · @cheerswithavery
860K
Followers
4.3%
Engagement
1
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Live to Eat + Eat to Live 🍉🍖🥗 · DM me or email -> · Merch / Links / More ⬇️
820K
Followers
1.1%
Engagement
2
Collabs
Average engagement. Top 42% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›email: · new project: @helleborelane · subscribe to The Draft Folder, my newsletter ⬇️
811K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›2 x GUINNESS WORLD RECORD HOLDER · Motivational Speaker-Media-Runner-Author-Mum🇦🇺🇸🇬 · @adidas @adidassg @dr.hydrate @oakley @drinkag1 · INFO👇🏽
673K
Followers
2.6%
Engagement
1
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›making healthy food actually worth craving 🍓 · easy recipes + realistic motherhood · for moms who want healthy without the headache
656K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles · nurturing my womanhood + savoring my motherhood
622K
Followers
16.7%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›london☁️ · i upload weekly on youtube🥰(florence robertson) · Business: · Represented @cadence_talent
609K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
595K
Followers
4.9%
Engagement
1
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 NYC | Ex-Wall Street MD · Beauty • Wellness • Lifestyle
572K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Ｄｒｅａｍ Ｌｅａｄｅr · Wellness, Mindset & Inspiration · Healing Lyme 💚 · 🍴: @girlwithagourmetpalate · 📍: LA
517K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Smooth Life Cookbook out now! · 🌴Vancouver & LA
482K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Erewhon content actually looks like?
See Erewhon content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @erewhon over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Erewhon is a trademark of its owner. Sup is not affiliated with or endorsed by Erewhon. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 322 of 567 brands in the library by creator count. | 24 | 513 recorded collaborating with @erewhon in 12 months |
| Their collaborations | 27 | 614 collaborations recorded in 12 months |
| Median followers | 903K | 728K across all 567 brand pages |
| Median engagement rate | 0.8% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.1 | 1.2 across all 513 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 513 creators collaborating with Erewhon, across 614 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Erewhon content examples page.
The largest accounts collaborating with Erewhon include @nicolassturniolo, @barbiestyle, @foodbeast, @healthymoodsf, @adelainemorin and @veronikamudralewis. The most frequent is @barbiestyle, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 4% are mid-tier creators (100,000 to 500,000) and 96% are macro creators (500,000 and above). The median has 903K followers and the median engagement rate is 0.8%.
No. We are not connected to Erewhon and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Erewhon and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Food Items 774 brandsFood & Drink creators by place:
All countries 40US 40UK 40Canadian 40Australian 40Italian 40Singaporean 40Irish 34Japanese 36New York 40London 68Los Angeles 60Sup for brands like Erewhon:
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