Brand Library · Grocery & food

Top influencers and creators posting about H-E-B

These are the 24 biggest creators who collaborated with @heb in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 496 creators collaborating with the brand in total.

See 18 content examples ›

24creators ranked on this page

496creators recorded collaborating with H-E-B in 12 months

815collaborations recorded

Last updated 3 November 2026

1.Camila Alves McConaughey

@camilamcconaughey

Fashion & Style

Wife, Mother of 3, on a mission · @womenoftoday · Co-Founder@jklivinfoundation · Co-Founder@pantalonestequila · #JustTryOneBite book

1.5M

Followers

2.3%

Engagement

Collabs

Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style13%

Parenting & Family Life13%

Film & TV Commentary10%

Activism & Social Justice6%

Cities

Austin6%

Paris6%

Countries

United States67%

France33%

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2.Chris Perez Official Page

@chrispereznow

•ɢʀᴀᴍᴍʏ ᴀᴡᴀʀᴅ ᴡɪɴɴɪɴɢ•ɪɴꜱᴛʀᴜᴍᴇɴᴛᴀʟɪꜱᴛ •ᴘʀᴏᴅᴜᴄᴇʀ•ꜱᴏɴɢᴡʀɪᴛᴇʀ•ᴇɴᴛʀᴇᴘʀᴇɴᴇᴜʀ•ᴀᴜᴛʜᴏʀ · @chrisperezbandofficial · @bluemariachiproductions @perezpeppersauce

1.4M

Followers

1.2%

Engagement

Collabs

Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.9%.

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3.Jenna Bandy

@jennabandy21

Sports & Athletics

🌎Athlete, Creator, Personality, Host · ❤️Nonprofit @gamechangeher__ · 🏈Guinness World Record Holder ft @agt · 🏆@sportsillustrated #1 Female Sports Cr…

837K

Followers

0.3%

Engagement

Collabs

Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Sports & Athletics72%

Fashion & Style4%

Film & TV Commentary4%

Fitness & Workouts4%

Cities

Las Vegas4%

Los Angeles4%

Countries

United States100%

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4.Isla Cervelli

@islacervelli

Activism & Social Justice

✨ Passionate about inspiring growth! Believe in miracles! Be light!✝️🕊️ 🌍🪬🙏🏻🇧🇷 🇺🇸 Be the Change you want to see in the world! · Producer/Partner NAPC

835K

Followers

—

Engagement

Collabs

Post categories

Activism & Social Justice30%

Film & TV Commentary20%

Local Things to Do20%

Business & Entrepreneurship10%

Cities

Houston70%

Countries

United States78%

Brazil11%

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5.David Lockridge

@everybodylovesdavid

Home Decor & Interior Design

Family | Cleaning | Home-Decor | Grooming · 2x Award Winning Influencer 🏆 · 1.7 Million on TikTok (DavidLockridge2.0)

809K

Followers

2.4%

Engagement

Collabs

Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Home Decor & Interior Design33%

Parenting & Family Life14%

Sports & Athletics7%

Music & Singing6%

Cities

Arlington1%

Cincinnati1%

Countries

United States69%

Bahamas8%

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6.Carla Shellis

@carlashellis

Food & Cooking

Etiquette & Hosting🩵😍 · Dallas, TX · Helping make you & your home your happy place! · Find my BTS here @carlashellis2.0

802K

Followers

1.7%

Engagement

Collabs

Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking21%

Home Decor & Interior Design19%

Personal Development & Motivation13%

Weddings & Events9%

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7.Laura Reynoso ⭐️

@spanglishfashion

Fashion & Style

Texas📍🇺🇸 · Bilingual mom of 👦🏼👦🏻, passionate about cooking, style & beauty @spanglishfashionfamily · Phil. 4:13

737K

Followers

0.2%

Engagement

Collabs

Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style24%

Food & Cooking24%

Beauty14%

Health & Wellness5%

Cities

Austin7%

Laredo2%

Countries

United States56%

Dominican Republic22%

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8.Breanna Stark

@marriedtobbq

Food & Cooking

💁🏻‍♀️Your mom friend that knows how to smoke a brisket. · 🧑‍🍳 Recipes + Tips & Tricks · 📍Houston, Texas

737K

Followers

0.3%

Engagement

Collabs

Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking85%

Travel & Adventure5%

Baking & Desserts4%

Parenting & Family Life3%

Cities

Memphis1%

Cancún1%

Countries

United States98%

Mexico2%

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9.Erica

@cookiterica

Food & Cooking

Mother/ Daughter 🤝 ATX · 5.5M across platforms | Comfort food & honest reviews

706K

Followers

0.5%

Engagement

Collabs

Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking60%

Pets & Animals13%

Baking & Desserts5%

Cars & Motorsports3%

Cities

Austin7%

Vail1%

Countries

United States100%

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10.Claire And Peter

@claireandpeter

Travel & Adventure

going everywhere · houston, texas

604K

Followers

1.9%

Engagement

Collabs

Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Travel & Adventure37%

Local Things to Do7%

Restaurants & Cafes & Bars7%

Comedy & Humor5%

Cities

Harbin4%

Guilin3%

Countries

United States34%

China19%

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11.Molly Maung

@littlecajunhouse

Food & Cooking

• H-E-B/Vego Ambassador · • Lifestyle Content Creator · • TikTok 2M

602K

Followers

0.1%

Engagement

Collabs

Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking27%

Baking & Desserts13%

Travel & Adventure8%

Home Decor & Interior Design8%

Cities

Houston3%

Austin2%

Countries

United States56%

Egypt34%

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12.Elizabeth Cruz

@lizsmiles11

Fashion & Style

Dallas Tx | Lifestyle, Fitness , Beauty , Travel , cruise girlie 🛳️ & Fashion

534K

Followers

1.1%

Engagement

Collabs

Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style39%

Travel & Adventure19%

Fitness & Workouts17%

Parenting & Family Life5%

Cities

Dallas7%

Tokyo4%

Countries

United States43%

Japan19%

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13.Erica Sherwood

@ericasherwood_

Food & Cooking

This is what we’re having for dinner 🤲🏻 · ♥️ 1M+ on TikTok

498K

Followers

10.0%

Engagement

Collabs

Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking75%

Parenting & Family Life9%

Restaurants & Cafes & Bars9%

Beauty4%

Cities

The Woodlands2%

Beaumont1%

Countries

United States86%

Mexico14%

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14.Ma’ya

@mayaejackson

Parenting & Family Life

Ma’ya ⚜️ · Faith • Family • Beauty • Lifestyle · Mgmt 📩 · @iammayaejackson 🎥

357K

Followers

1.1%

Engagement

Collabs

Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Parenting & Family Life23%

Beauty11%

Cars & Motorsports9%

Fashion & Style9%

Cities

Houston9%

Los Angeles6%

Countries

United States94%

Mexico6%

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15.Jai Larez

@daddyjai09

Parenting & Family Life

2 Dads & 5 kids 🏳️‍🌈 · Hobbs NM📍 · P.O. Box 715 Hobbs, NM 88241 · ⛓️ Below is my Link tree

333K

Followers

0.3%

Engagement

Collabs

Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Parenting & Family Life47%

Food & Cooking32%

Travel & Adventure9%

Personal Development & Motivation2%

Cities

Mexico City8%

Dallas3%

Countries

Mexico55%

United States45%

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16.gracekellyanneats

@gracekellyanneats

📍Houston · Main: @grace_snydes · FREE STEAK 🥩👇🏻

333K

Followers

6.5%

Engagement

Collabs

Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.9%.

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17.Nnenna B

@nnennab

Travel & Adventure

Storyteller | Lifestyle/Comedy Creator | Actor · 🔍 HuffPost, NYPost, Travel Noire · 👇🏾 SHOP Home & Fashion📍 HTX ⮂ NYC

297K

Followers

—

Engagement

Collabs

Post categories

Travel & Adventure17%

Baking & Desserts8%

Beauty8%

Comedy & Humor8%

Cities

Houston25%

Miami8%

Countries

United States71%

Curaçao29%

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18.ari

@ariijosephine

Spirituality & Mindfulness

Disciple† | let my life reflect Jesus faithfulness♡ · founder: @aestheteadornment · my youtube & links↓

293K

Followers

3.0%

Engagement

Collabs

Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Spirituality & Mindfulness46%

Fashion & Style15%

Beauty11%

Parenting & Family Life5%

Cities

Atlanta2%

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19.Danielle Dubois

@hangryhoustonian

Restaurants & Cafes & Bars

🌎 Helping You Explore Houston & Beyond · 🏆’25&’26 Best Influencer Houston Chron · 🍔Best Food & Experiences &Travel · ⭐️EST 2017

293K

Followers

0.4%

Engagement

Collabs

Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Restaurants & Cafes & Bars48%

Food & Cooking16%

Local Things to Do14%

Travel & Adventure4%

Cities

Houston61%

Cypress4%

Countries

United States100%

Audience gender

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20.Women of Today By Camila Alves

@womenoftoday

Food & Cooking

Online community created & edited by @camilamcconaughey, & built with love by YOU!

288K

Followers

0.7%

Engagement

Collabs

Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking83%

Baking & Desserts6%

Activism & Social Justice3%

Beauty3%

Cities

Austin3%

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21.Reba

@reba_lasha

Food & Cooking

📍Texas

281K

Followers

0.2%

Engagement

Collabs

Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking18%

Beauty13%

Restaurants & Cafes & Bars13%

Fashion & Style12%

Cities

Midland3%

Dallas1%

Countries

United States100%

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22.Meatless Monday

@meatlessmonday

Food & Cooking

Swap out meat for delicious plant-based options one day a week, for your health and the health of the planet! Sharing #MeatlessMonday inspiration here

265K

Followers

0.1%

Engagement

Collabs

Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking47%

Vegan & Plant-Based40%

Baking & Desserts4%

Nutrition & Diet4%

Cities

Amsterdam1%

Bozeman1%

Countries

United States41%

United Kingdom18%

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23.Terry Harden II

@justadopedad

Parenting & Family Life

Faith | Family | Fitness | & Fatherhood · 📍Dallas, Texas · ♦️KAΨ

265K

Followers

0.1%

Engagement

Collabs

Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Parenting & Family Life58%

Health & Wellness8%

Nutrition & Diet6%

Spirituality & Mindfulness6%

Cities

Atlanta4%

Dallas4%

Countries

United States100%

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24.Kerry Garner

@_itsjustkerry

Parenting & Family Life

Dallas Texas📍 · Beauty In Motherhood ✨ · Here For a Good Time 💅🏾 · Travel | Health✨Beauty

261K

Followers

5.3%

Engagement

Collabs

Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Parenting & Family Life34%

Comedy & Humor10%

Beauty7%

Travel & Adventure5%

Cities

Dallas-Fort Worth2%

Nashville2%

Countries

United States78%

Italy11%

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Want to see what their H-E-B content actually looks like?

See H-E-B content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @heb over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

H-E-B is a trademark of its owner. Sup is not affiliated with or endorsed by H-E-B. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the H-E-B creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated 3 November 2026

Measure	On this page	The wider data set
Creators listedThe 24 with the largest audiences. Ranked 337 of 567 brands in the library by creator count.	24	496 recorded collaborating with @heb in 12 months
Their collaborations	35	815 collaborations recorded in 12 months
Median followers	516K	728K across all 567 brand pages
Median engagement rate	0.9%	0.9% across all 567 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme	1.5	1.6 across all 496 creators

Download 24 creators (CSV)Get all 496 creators who collaborated with @heb ›

Free to use and republish with credit to sup.co. How we measure ›

FAQ

H-E-B and creators: common questions

Yes. We have recorded 496 creators collaborating with H-E-B, across 815 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the H-E-B content examples page.

The largest accounts collaborating with H-E-B include @camilamcconaughey, @chrispereznow, @jennabandy21, @islacervelli, @everybodylovesdavid and @carlashellis. The most frequent is @littlecajunhouse, with 8 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 50% are mid-tier creators (100,000 to 500,000) and 50% are macro creators (500,000 and above). The median has 516K followers and the median engagement rate is 0.9%.

No. We are not connected to H-E-B and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at H-E-B and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Category:

Food Items 774 brands

Food & Drink creators by place:

All countries 40 US 40 UK 40 Canadian 40 Australian 40 Italian 40 Singaporean 40 Irish 34 Japanese 36 New York 40 London 68 Los Angeles 60

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Top influencers and creators posting about H-E-B

1.Camila Alves McConaughey

2.Chris Perez Official Page

3.Jenna Bandy

4.Isla Cervelli

5.David Lockridge

6.Carla Shellis

7.Laura Reynoso ⭐️

8.Breanna Stark

9.Erica

10.Claire And Peter

Booking creators like these for H-E-B?

11.Molly Maung

12.Elizabeth Cruz

13.Erica Sherwood

14.Ma’ya

15.Jai Larez

16.gracekellyanneats

17.Nnenna B

18.ari

19.Danielle Dubois

20.Women of Today By Camila Alves

Booking creators like these for H-E-B?

21.Reba

22.Meatless Monday

23.Terry Harden II

24.Kerry Garner

How this page is built

Download the H-E-B creator data

H-E-B and creators: common questions

Does H-E-B work with creators?

Which creators post about H-E-B?

What size of creator does H-E-B attract?

Is this page affiliated with H-E-B?

How is this measured?

Scaling your creator program?