Brand Library · Food & Drink

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Top influencers and creators posting about Liquid Death

These are the 24 biggest creators who collaborated with @liquiddeath in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 216 creators collaborating with the brand in total.

24creators ranked on this page
216creators recorded collaborating with Liquid Death in 12 months
290collaborations recorded
Last updated
Tony Hawk profile photo

1.Tony Hawk

@tonyhawk
Sports & Athletics

Skateboarder, [grand]dad, husband to @catherine_o · This must be the place.

9.9M

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Sports & Athletics36%
Music & Singing18%
Film & TV Commentary9%
Health & Wellness9%

Cities

Salt Lake City18%
Detroit9%

Countries

United States71%
Japan14%

Audience gender

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Steve-O profile photo

2.Steve-O

@steveo
Film & TV Commentary

👇 Get Tix For My “Crash & Burn!” Tour

7.4M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Film & TV Commentary39%
Music & Singing11%
Travel & Adventure11%
Art & Illustration6%

Cities

Atlanta17%
Dallas17%

Countries

United States97%
Panama3%

Audience gender

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Maryam Maquillage profile photo

3.Maryam Maquillage

@maryamnyc
Beauty

Beauty | Nails | Life & Style · Well-mixed 🌍 immigrant. Big sister · ▶️ YT: Maryam Maquillage | TikTok: MaryamNYC

797K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Beauty50%
Fashion & Style29%
Music & Singing6%
Travel & Adventure6%

Cities

New York6%
Barcelona3%

Countries

United States50%
Puerto Rico40%

Audience gender

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Dale Moss profile photo

4.Dale Moss

@dalemoss13
Food & Cooking

Former @nfl Athlete · Partner @ateam.co · @SpecialOlympics Global Ambassador

580K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking14%
Personal Development & Motivation14%
Sports & Athletics12%
Health & Wellness10%

Cities

Montauk5%
Tokyo5%

Countries

United States56%
Japan19%

Audience gender

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Megan Pauly profile photo

5.Megan Pauly

@meganepauly
Nutrition & Diet

🍎 Real food made simple · 👉 Follow for Healthy Swaps · 💙 Jesus first | John 15:5 · 👇 Favorite finds + discount codes

554K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Nutrition & Diet40%
Food & Cooking33%
Health & Wellness21%
Parenting & Family Life3%

Cities

Bay Area1%

Countries

United States60%
Argentina20%

Audience gender

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Elizabeth Cruz profile photo

6.Elizabeth Cruz

@lizsmiles11
Fashion & Style

Dallas Tx | Lifestyle, Fitness , Beauty , Travel , cruise girlie 🛳️ & Fashion

535K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Fashion & Style39%
Travel & Adventure20%
Fitness & Workouts17%
Parenting & Family Life6%

Cities

Dallas7%
Tokyo4%

Countries

United States43%
Japan20%

Audience gender

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nyc (occasionally) · ambassador @eliteelevensporting · founder of @gotmygirlsnyc

427K

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.8%.

Audience gender

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snachwithzach profile photo

8.snachwithzach

@snachwithzach
Food & Cooking

Your source for food and beverage news. 🫡 · Tips and inquiries:

422K

Followers

1.3%

Engagement

2

Collabs

Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking56%
Restaurants & Cafes & Bars40%
Baking & Desserts2%
Fashion & Style1%

Cities

Atlanta2%
New York City2%

Countries

United States88%
United Arab Emirates6%

Audience gender

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Amanda Tadros profile photo

9.Amanda Tadros

@costcofam4u
Food & Cooking

📰 Your source for the newest treasures at Costco · 👑 Member of 20 years · 🚫 Not affiliated with Costco

375K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking28%
Home Decor & Interior Design23%
Technology & Gadgets8%
Fashion & Style5%

Cities

Dubai1%

Countries

United States73%
United Arab Emirates13%

Audience gender

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Shaavir Noorani profile photo

10.Shaavir Noorani

@shaavir6
Parenting & Family Life

29 | Dallas · Men’s care · lifestyle · finance · Managed by @slash_mgmt

369K

Followers

1.9%

Engagement

1

Collabs

Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Parenting & Family Life13%
Personal Development & Motivation13%
Sports & Athletics11%
Finance & Investing8%

Audience gender

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Sam Paige profile photo

11.Sam Paige

@sampaigepix
Fashion & Style

📍Miami 🔜 NYFW · Plus-Size Lifestyle • Festivals • Travel • Fashion · TT 3.2M · @sampaige_backup

354K

Followers

1.4%

Engagement

1

Collabs

Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Fashion & Style24%
Travel & Adventure19%
Music & Singing10%
Beauty8%

Cities

Miami21%
Tokyo4%

Countries

United States65%
Japan16%

Audience gender

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Ozge Tatlioglu profile photo

12.Ozge Tatlioglu

@ozgetatli_
Home Decor & Interior Design

| Tech | Ai | Smart Home | Motherhood | · 📍Naples | Florida 🇺🇸

334K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Home Decor & Interior Design33%
Fashion & Style25%
Technology & Gadgets17%
Beauty8%

Audience gender

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Liam St. John profile photo

13.Liam St. John

@mrliamstjohn
Music & Singing

Man Of The North the Album · OUT NOW 🌲🏔️ · 2026 Tour Dates ⬇️

309K

Followers

2.4%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Music & Singing89%
Travel & Adventure5%
Activism & Social Justice2%
Film & TV Commentary2%

Cities

Nashville18%
London16%

Countries

United States58%
Germany9%

Audience gender

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Ashleen profile photo

14.Ashleen

@gradgirlmarketing
Business & Entrepreneurship

global media brand & marketing community · campaigns, trends, insights, career resources, IRL events

301K

Followers

1.2%

Engagement

1

Collabs

Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Business & Entrepreneurship59%
Beauty13%
Local Things to Do6%
Technology & Gadgets6%

Cities

London10%
Cannes2%

Countries

United Kingdom56%
United States21%

Audience gender

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Amanda profile photo

15.Amanda

@bermie.eats
Health & Wellness

Crunchy Mom x 3 | unconventional ICU RN · 🛒 Keep it or leave it for my low-tox lifestle · 🚫 Not Medical/Nutritional Advice

296K

Followers

—

Engagement

2

Collabs

Post categories

Health & Wellness40%
Nutrition & Diet26%
Food & Cooking18%
Parenting & Family Life5%

Cities

Destin2%
Nashville2%

Countries

United States100%

Audience gender

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Kait Welch - Modern Hippie Habits profile photo

16.Kait Welch - Modern Hippie Habits

@modhippiehabits
Food & Cooking

Holistic health • Sustainability • Food Preservation • Gardening • Adventure • ✨ Denver, CO 🏔

277K

Followers

0.7%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking66%
Gardening & Homesteading16%
Baking & Desserts4%
Travel & Adventure3%

Cities

Denver26%
Amsterdam1%

Countries

United States73%
Finland8%

Audience gender

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Costco For Everything profile photo

17.Costco For Everything

@costcoforeverything

💥Sharing our favorite Costco finds in store & online! · Part of the @costcodeals family! · Not assoc w/ Costco Corp · Email for Partnership opps!

251K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.8%.

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RV Mendoza profile photo

18.RV Mendoza

@rvxmendoza
Food & Cooking

💝 comedy, culture, tech, and everyday lifestyle · 📍Detroit

247K

Followers

4.8%

Engagement

4

Collabs

Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking16%
Travel & Adventure12%
Personal Development & Motivation10%
Film & TV Commentary8%

Cities

Naples5%
Capri2%

Countries

Italy50%
United States29%

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TikTok: 950k // YouTube: 125k // FB: 50k · 📍Chicago 🇺🇸

241K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.8%.

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Joseph Zuzula profile photo

20.Joseph Zuzula

@bokuwahyde
Personal Development & Motivation

🩸 GLAMPIRE | VAMPIRE CEO 👑 · 💍 @hykw_anna | @hyde.and.anna · 🫖 @officialbloodthirstea | 🎸@nosilence.band · FREE TATTOO AND TRAVEL GIVEAWAY 👇

239K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Personal Development & Motivation13%
Comedy & Humor10%
Beauty8%
Technology & Gadgets8%

Audience gender

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Ellery Lee • NYC + LA profile photo

21.Ellery Lee • NYC + LA

@elleisalwayshere
Personal Development & Motivation

📍NYC · solo travels, skincare junkie, tech nerd, fitness is life

238K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Personal Development & Motivation12%
Beauty10%
Fashion & Style10%
Travel & Adventure9%

Cities

Dubai1%
Long Island City1%

Countries

United States67%
Mexico11%

Audience gender

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Anastasia Shtompel profile photo

22.Anastasia Shtompel

@anastasia_shtompel
Business & Entrepreneurship

nyc · @Forbes Council Member · Collaborations · Brand growth & marketing for your business

213K

Followers

0.3%

Engagement

2

Collabs

Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Business & Entrepreneurship58%
Fashion & Style9%
Beauty6%
Luxury Fashion & Accessories5%

Cities

New York6%
Indio3%

Countries

United States89%
France4%

Audience gender

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Kelly Ann Shuman profile photo

23.Kelly Ann Shuman

@kellyannshuman
Fashion & Style

alt chic, coffee, @rebeljune + all the sh*t in between ☻ · — european girl in Austin tx

204K

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Fashion & Style32%
Beauty25%
Health & Wellness6%
Home Decor & Interior Design6%

Cities

Austin5%
New York City1%

Countries

United States100%

Audience gender

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Rubina profile photo

24.Rubina

@withrubina
Travel & Adventure

📍LA + NY · ✨ a bit of girlhood 🇵🇭 a lot of gallivanting · 🎥 personality hire @bigbrothercbs @theamazingrace

197K

Followers

1.2%

Engagement

1

Collabs

Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.8%.

Post categories

Travel & Adventure33%
Personal Development & Motivation21%
Activism & Social Justice9%
Fashion & Style5%

Cities

New York5%
Seattle4%

Countries

United States42%
Japan27%

Audience gender

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Want to see what their Liquid Death content actually looks like?

See Liquid Death content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @liquiddeath over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Liquid Death is a trademark of its owner. Sup is not affiliated with or endorsed by Liquid Death. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Liquid Death creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 312 of 394 brands in the library by creator count.24216 recorded collaborating with @liquiddeath in 12 months
Their collaborations30290 collaborations recorded in 12 months
Median followers322K745K across all 394 brand pages
Median engagement rate0.8%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.31.3 across all 216 creators

FAQ

Liquid Death and creators: common questions

Yes. We have recorded 216 creators collaborating with Liquid Death, across 290 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Liquid Death content examples page.

The largest accounts collaborating with Liquid Death include @tonyhawk, @steveo, @maryamnyc, @dalemoss13, @meganepauly and @lizsmiles11. The most frequent is @rvxmendoza, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 75% are mid-tier creators (100,000 to 500,000) and 25% are macro creators (500,000 and above). The median has 322K followers and the median engagement rate is 0.8%.

No. We are not connected to Liquid Death and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Liquid Death and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the food & drink category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Liquid Death work with creators?

Yes. We have recorded 216 creators collaborating with Liquid Death, across 290 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Liquid Death content examples page.

Which creators post about Liquid Death?

The largest accounts collaborating with Liquid Death include @tonyhawk, @steveo, @maryamnyc, @dalemoss13, @meganepauly and @lizsmiles11. The most frequent is @rvxmendoza, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Liquid Death attract?

Across the 24 biggest creators we recorded, 75% are mid-tier creators (100,000 to 500,000) and 25% are macro creators (500,000 and above). The median has 322K followers and the median engagement rate is 0.8%.

Is this page affiliated with Liquid Death?

No. We are not connected to Liquid Death and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Liquid Death and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the food & drink category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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