Category

Meal Kits: brands and creators

We track 57 meal kits brands and the creators posting about them. The creators who post about this category sit in food & drink, with 26 ranked lists by country and city.

57brands tracked in this category
26creator lists in the niches that post about it
0brands with a published page
1published report
Last updated

Food & Drink creators who post about meal kits

The 6 largest food & drink creators in the US, from Top Food Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

Meriyou Renna profile photo

1.Meriyou Renna

@meriyo.uu
Restaurants & Cafes & Bars

Foodie | Lifestyle | Vlogs · 📍Florida 🇺🇸 · CEO @glowingmarketing

5.6M

Followers

0.2%

Engagement

169K

Avg views

Low engagement. Bottom 13% of the 40 creators here, where the median is 1.0%.

Post categories

Restaurants & Cafes & Bars45%
Baking & Desserts9%
Fitness & Workouts9%
Food & Cooking9%

Cities

Tampa27%
Miami18%

Countries

United States45%
Florida27%

Audience gender

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Rena profile photo

2.Rena

@healthyfitnessmeals
Food & Cooking

Michigan | Wholesome Recipes for Everyone | Mom of 5 | @rena.awada · Collabs: · All My Recipes 👇🏻

4.3M

Followers

0.1%

Engagement

540K

Avg views

Low engagement. Bottom 3% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking78%
Baking & Desserts17%
Nutrition & Diet6%

Audience gender

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Iram Mansoor profile photo

3.Iram Mansoor

@iramsfoodstory
Food & Cooking

🥘 Sharing recipes and meal inspo · Orlando, FL 📍

3.9M

Followers

8.1%

Engagement

6.8M

Avg views

Exceptional engagement. Top 7% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking83%
Baking & Desserts17%

Cities

Dubai1%
Taos1%

Countries

United Arab Emirates1%
United States1%

Audience gender

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Daniel & Eunice profile photo

4.Daniel & Eunice

@pov_husband
Los AngelesFood & Cooking

Not a chef. Just a husband that likes to cook. · 📍Los Angeles, CA

3.3M

Followers

3.1%

Engagement

2.6M

Avg views

Strong engagement. Top 12% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking38%
Local Things to Do10%
Parenting & Family Life10%
Restaurants & Cafes & Bars10%

Cities

Oahu5%
Southern California5%

Countries

Hawaii5%
South Korea5%

Audience gender

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albert_cancook profile photo

5.albert_cancook

@albert_cancook
Los AngelesFood & Cooking

📍LA, 🇺🇸

3.3M

Followers

3.7%

Engagement

4.6M

Avg views

Exceptional engagement. Top 10% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking79%
Travel & Adventure6%
Comedy & Humor4%
Baking & Desserts1%

Cities

Abu Dhabi1%
Detroit1%

Countries

Türkiye3%
United States3%

Audience gender

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Maxine Sharf profile photo

6.Maxine Sharf

@maxiskitchen
Los AngelesFood & Cooking

✨Healthy easy recipes · 👩🏽👧🏽Learned most of my dishes from my mom · 📍Los Angeles, CA · My cookbook is out now!! ⬇️

3.1M

Followers

0.4%

Engagement

1.1M

Avg views

Modest engagement. Bottom 28% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking77%
Books & Literature9%
Baking & Desserts5%
Restaurants & Cafes & Bars5%

Cities

Los Angeles5%
Highland Park2%

Countries

United States5%
Japan2%

Audience gender

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Research on this category

Meal Kits brands we track

All 57 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.

  1. Cheetos Mac N Cheese@cheetos · 534K
  2. Once Upon a Farm@onceuponafarm · 433K
  3. Daiya Foods@daiyafoods · 221K
  4. Rao's Homemade@raoshomemade · 187K
  5. Tillamook@tillamook · 162K
  6. Goodles@allgoodles · 143K
  7. Kaizen Foods@kaizenfoodco · 142K
  8. Lovebird Foods@eatlovebird · 133K
  9. Dr. Praeger's@drpraegers · 131K
  10. Annie's@annieshomegrown · 124K
  11. Ramen Bae@theofficialramenbae · 113K
  12. Maruchan@maruchan_inc · 105K
  13. Patagonia Provisions@patagoniaprovisions · 103K
  14. Land O'Lakes Mac & Cheese@landolakesktchn · 96K
  15. Amy's Kitchen@amyskitchen · 94K
  16. Barilla@barillaus · 93K
  17. Nissin Cup Noodles@originalcupnoodles · 85K
  18. Knorr@knorr · 75K
  19. SOMOS@eatsomos · 71K
  20. Stouffer's@stouffers · 63K
  21. Egglife Foods@egglifefoods · 54K
  22. Old El Paso@oldelpaso · 52K
  23. Bertolli@bertolli_us · 49K
  24. Zatarain's@zatarains · 43K
  25. The Only Bean@the_onlybean · 41K
  26. Lundberg Family Farms@lundbergfarms · 36K
  27. Brami@enjoybrami · 32K
  28. Velveeta Skillets@velveeta · 31K
  29. Lean Cuisine@leancuisine · 27K
  30. Iberia Foods@iberiafoods · 26K
  31. Cracker Barrel@crackerbarrelcheese · 23K
  32. Veggiecraft Farms@eatveggiecraft · 20K
  33. ZENB@zenb_life · 20K
  34. Saffron Road@saffronroadfood · 20K
  35. Ancient Harvest@ancientharvest · 19K
  36. Kraft@kraftheinz · 18K
  37. Tyson@tysonbrand · 18K
  38. Marie Callender's@mariecallenders_ · 17K
  39. Healthy Choice@healthychoicebrand · 16K
  40. Tasty Bite@tastybite · 13K
  41. Seeds of Change@seedsofchange · 13K
  42. Birds Eye@birdseyevegetables · 12K
  43. Hamburger Helper@helper · 11K
  44. Evol Foods@evolfoods · 10K
  45. Rice-A-Roni@officialroni · 10K
  46. Annie Chun's@anniechunsinc · 8K
  47. GoodWheat@eatgoodwheat · 6K
  48. Tastee Choice@tasteechoicefoods · 2K
  49. Near East@neareastproducts · 1K
  50. Vigo Foods@vigo_foods · 1K
  51. P.F. Chang's Home Menu@pfchangshomemenu · 1K
  52. Explore Cuisine@explorecuisine_de · 420
  53. Feel Good Foods@feel.good.foods · 21
  54. Ben's Original@bensoriginalusa
  55. Goya@goyafoods
  56. Smart Ones@smartonesmeals
  57. Jovial Foods@jovialfoods

How this category is built

The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Food, Beverages & Tobacco. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.

These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.

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