Category
We track 1,422 food, beverages & tobacco brands and the creators posting about them. The creators who post about this category sit in food & drink, with 26 ranked lists by country and city. 6 of the brands have a published page with real creator data.
The 6 largest food & drink creators in the US, from Top Food Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.
Foodie | Lifestyle | Vlogs · 📍Florida 🇺🇸 · CEO @glowingmarketing
5.6M
Followers
0.2%
Engagement
169K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 1.0%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Michigan | Wholesome Recipes for Everyone | Mom of 5 | @rena.awada · Collabs: · All My Recipes 👇🏻
4.3M
Followers
0.1%
Engagement
540K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🥘 Sharing recipes and meal inspo · Orlando, FL 📍
3.9M
Followers
8.1%
Engagement
6.8M
Avg views
Exceptional engagement. Top 7% of the 40 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Not a chef. Just a husband that likes to cook. · 📍Los Angeles, CA
3.3M
Followers
3.1%
Engagement
2.6M
Avg views
Strong engagement. Top 12% of the 40 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA, 🇺🇸
3.3M
Followers
3.7%
Engagement
4.6M
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨Healthy easy recipes · 👩🏽👧🏽Learned most of my dishes from my mom · 📍Los Angeles, CA · My cookbook is out now!! ⬇️
3.1M
Followers
0.4%
Engagement
1.1M
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Brand audit · July 2026Elizabeth'sBetter-for-you food: 116 brands, the live ads they run, and the plays a challenger can copy.
Brand audit · July 2026PowerUp SnacksThe US snacks category: the largest creative set we have published, mapped by hook, format and creator tier.
Brand audit · June 2026Slate MilkThe whole protein-drinks category. Who runs creator ads, which formats work, and the creators behind the top posts.
Brand audit · June 2026PRÉSA challenger ranked 88 of 97 on followers but 41 of 97 on creators, and what it is leaving on the table in paid.
Brand audit · May 2026Hamburger HelperTop 10 of 57 on ad volume, but bottom half on creators, and running none of the ten strategies its rivals use.
Brand audit · May 2026Buns From HomeWhere Buns From Home stands in the London cafés and bakeries category.
Brand audit · May 2026GAIL's BakeryThe London cafés and bakeries category, built from 642 niche brands and 539 active ad creatives.
Alani Nu1,209 creator collaborations in 12 months · see the creators ›
Bloom Nutrition2,085 creator collaborations in 12 months · see the creators ›
Celsius621 creator collaborations in 12 months · see the creators ›
Olipop924 creator collaborations in 12 months · see the creators ›
Poppi1,178 creator collaborations in 12 months · see the creators ›
Red Bull670 creator collaborations in 12 months · see the creators ›The 100 largest of 1,422 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.
The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Food, Beverages & Tobacco. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.
These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.
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