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Top influencers and creators posting about Aldi

These are the 24 biggest creators who collaborated with @aldiusa in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 644 creators collaborating with the brand in total.

24creators ranked on this page
644creators recorded collaborating with Aldi in 12 months
1,023collaborations recorded
Last updated
Dougherty Dozen profile photo

1.Dougherty Dozen

@doughertydozen
Parenting & Family Life

Foster-Adopt Family in NY · 🧡You Are Loved🧡

1.8M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Parenting & Family Life43%
Food & Cooking27%
Travel & Adventure4%
Fashion & Style3%

Cities

New York City2%
Orlando1%

Countries

United States100%

Audience gender

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Wasim Syed profile photo

2.Wasim Syed

@imjustwasim
Food & Cooking

🧈Animal Based Diet🥩 · 🔎Food Ingredients Detective🕵️‍♀️ · 👇Find High Quality Products BELOW⬇️

1.4M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking40%
Nutrition & Diet22%
Health & Wellness20%
Fitness & Workouts4%

Cities

Hoboken1%
Jersey City1%

Countries

United States80%
Italy20%

Audience gender

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Rod profile photo

3.Rod

@justme.rod
Local Things to Do

Chicago · @work.daze · New episodes of “Are You Mad At Me?” Every Thursday

1.1M

Followers

1.0%

Engagement

1

Collabs

Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do14%
Career & Productivity11%
Music & Singing11%
Technology & Gadgets11%

Cities

Chicago11%
Lauterbrunnen4%

Countries

United States43%
Switzerland29%

Audience gender

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Carissa Nunez profile photo

4.Carissa Nunez

@carissacleansitall
Home Decor & Interior Design

✨Cleaning, Lifestyle and Home · ✨Organization and Home Finds · 👇🏻SHOP MY REELS

953K

Followers

1.3%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Home Decor & Interior Design60%
Food & Cooking10%
DIY & Crafts7%
Parenting & Family Life6%

Audience gender

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Messy Eats profile photo

5.Messy Eats

@messyeatsblog
Food & Cooking

Food 🥗 Travel 🛫 ATL / CHI · She is Messy Eats @itsashleyrenee__ · 📬 Partnerships | · 📚 Messy Eats eCookBook · 🫐 Eat · 🍳 Good · 🍽 Food

943K

Followers

0.5%

Engagement

1

Collabs

Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking58%
Restaurants & Cafes & Bars26%
Beauty5%
Nutrition & Diet5%

Cities

Atlanta37%
Chicago11%

Countries

United States91%
Japan9%

Audience gender

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SD Decor profile photo

6.SD Decor

@sddecor
Home Decor & Interior Design

SD DECOR · Turning small spaces into havens · 🛒 Home Decor Hauls|Room Inspo · Neutral & Gold Decor · 📍 NY/NJ | Partnerships: · 🔗 Shop ↓

867K

Followers

—

Engagement

2

Collabs

Post categories

Home Decor & Interior Design92%
Environmental & Sustainability4%
Spirituality & Mindfulness4%

Audience gender

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The Krazy Coupon Lady profile photo

7.The Krazy Coupon Lady

@thekrazycouponlady
Food & Cooking

Deals, freebies + couponing hacks 🤑 · 📲 Text DEALS to 57299 · See a coupon or deal you like? Click the link for more info! ⬇️

845K

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking23%
Finance & Investing20%
Restaurants & Cafes & Bars11%
Beauty6%

Cities

Pittsburgh1%

Countries

United States100%

Audience gender

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Rebeka @ NYC for FREE profile photo

8.Rebeka @ NYC for FREE

@nyc_forfree
Local Things to Do

Your go-to source for NYC free events, pop-ups & freebies by @rebekanewyork! 🌇🤩 #nycforfree · TikTok: nycforfree 📧: · 🌴 LA: @laforfree

784K

Followers

0.5%

Engagement

2

Collabs

Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do51%
Beauty9%
Restaurants & Cafes & Bars9%
Fashion & Style5%

Cities

New York City65%
Brooklyn6%

Countries

United States100%

Audience gender

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Flyboy Foodie profile photo

9.Flyboy Foodie

@hungry4munchies
Food & Cooking

Live to Eat + Eat to Live 🍉🍖🥗 · DM me or email -> · Merch / Links / More ⬇️

750K

Followers

1.3%

Engagement

1

Collabs

Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking37%
Restaurants & Cafes & Bars28%
Baking & Desserts7%
Local Things to Do6%

Cities

San Francisco4%
Los Angeles2%

Countries

United States85%
Mexico7%

Audience gender

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sistersnacking profile photo

10.sistersnacking

@sistersnacking
Restaurants & Cafes & Bars

📍NYC // MA // CT // NH · 450K+ on TT · @therealdba · 4 sisters 4 snacking · @szshaps · @madi.snacks · @carlyshap · @juliapaperny

706K

Followers

0.4%

Engagement

2

Collabs

Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Restaurants & Cafes & Bars36%
Food & Cooking32%
Parenting & Family Life11%
Baking & Desserts6%

Cities

New York City23%
Boston4%

Countries

United States92%
Italy4%

Audience gender

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Kevin Escalera profile photo

11.Kevin Escalera

@snackeatingsnackss
Food & Cooking

Sharing my food & travel adventures · @moodupmilk 🍫🥛 · 📍 Miami, FL / ✈️

702K

Followers

0.7%

Engagement

2

Collabs

Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking49%
Restaurants & Cafes & Bars28%
Travel & Adventure8%
Baking & Desserts4%

Cities

Miami19%
Paris7%

Countries

United States62%
France9%

Audience gender

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Lainie Kates profile photo

13.Lainie Kates

@lainiecooks_
Food & Cooking

Easy high protein recipes & more · Founder @feelingperdi · Holistic Nutritionist 🌱boy mom🧢 · Miami📍

594K

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking67%
Nutrition & Diet12%
Baking & Desserts5%
Business & Entrepreneurship5%

Cities

New York2%

Audience gender

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Courtney Nielson profile photo

14.Courtney Nielson

@thecourtneynielson
Fashion & Style

Lifestyle | Family | Travel | Outdoors | Fashion | Fitness · 📍ATL

554K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style50%
Fitness & Workouts9%
Technology & Gadgets7%
Food & Cooking5%

Cities

Atlanta1%
Buford1%

Audience gender

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Karli Schiller profile photo

15.Karli Schiller

@kmschiller
Food & Cooking

I make dinner menus every single week so · you don’t have to 🫶🏻 · download the printable pdf ⬇️

543K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking100%

Audience gender

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Megan Pauly profile photo

16.Megan Pauly

@meganepauly
Nutrition & Diet

🍎 Real food always wins · 🔎 Helping you understand ingredient labels · 💙 Jesus first | John 15:5 · 👇 Favorite finds + codes

535K

Followers

0.4%

Engagement

8

Collabs

Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Nutrition & Diet41%
Food & Cooking31%
Health & Wellness23%
Home Decor & Interior Design2%

Cities

Bay Area1%

Countries

United States60%
Argentina20%

Audience gender

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The Izzy Family profile photo

17.The Izzy Family

@wearetheizzys

𝐒𝐚𝐫𝐚 + 𝐉𝐚𝐬𝐨𝐧 𝐈𝐫𝐢𝐳𝐚𝐫𝐫𝐲📍LA | Central Cali 🇲🇽🇵🇷🇬🇹 · Currently: moving into our new🏡 · sharing love, cultura + real-life moments

535K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.5%.

Audience gender

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Maryam profile photo

18.Maryam

@maryamzekria
Food & Cooking

simple recipes | hosting at home | farm life loading · afghan + middle eastern fusion meals · 🤎 los angeles · links + more ⇩ tap below

521K

Followers

0.9%

Engagement

1

Collabs

Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking78%
Baking & Desserts10%
Home Decor & Interior Design6%
Gardening & Homesteading3%

Audience gender

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Brianna Conley profile photo

19.Brianna Conley

@brisheat
Food & Cooking

CHICAGO 📍 · Mom 💙 Food 🍱 Travel✈️ Fun ✨ · 📽️#100Cooks #55 · RECIPE SITE ⬇️ · Code: 100

499K

Followers

2.6%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking76%
Restaurants & Cafes & Bars16%
Local Things to Do3%
Travel & Adventure3%

Cities

Chicago40%
St. Louis3%

Countries

United States97%
Turks and Caicos Islands3%

Audience gender

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Collin Morgan profile photo

20.Collin Morgan

@hip2save
Food & Cooking

Amazon • Walmart • Target · Grocery • Restaurant Deals · Coupons • Freebies · As an Amazon Associate, we earn from qualifying purchases

469K

Followers

0.0%

Engagement

3

Collabs

Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking27%
Restaurants & Cafes & Bars18%
Home Decor & Interior Design12%
Fashion & Style7%

Countries

United States86%
United Arab Emirates14%

Audience gender

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Brandon Gouveia profile photo

21.Brandon Gouveia

@brandongouveia
Food & Cooking

Creative Recipes. Big Flavor · los angeles · Notes From The Kitchen Counter on @substack

446K

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking88%
Restaurants & Cafes & Bars7%
Photography & Videography3%
Baking & Desserts2%

Cities

Los Angeles5%
Brooklyn2%

Countries

United States100%

Audience gender

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Brett Lundeen profile photo

22.Brett Lundeen

@built.by.brett
Fitness & Workouts

⚡️Fitness designed to build you up, not burn you out · 🤟🏼 Girl dad · ⤵️ Coaching & more

413K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Fitness & Workouts53%
Parenting & Family Life10%
Nutrition & Diet7%
Personal Development & Motivation6%

Cities

Highlands2%
Cashiers1%

Audience gender

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Leslie Diaz profile photo

23.Leslie Diaz

@treatyoselfeverywhere
Restaurants & Cafes & Bars

Letting you know where to Tr(EAT)Yoself🍽 · Food, Travel and 54 Cruises🛳️ · 📍Miami & everywhere else · TikTok (175K)+

412K

Followers

0.4%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Restaurants & Cafes & Bars62%
Food & Cooking24%
Travel & Adventure6%
Baking & Desserts2%

Cities

Miami48%
Doral5%

Countries

United States97%
Maldives1%

Audience gender

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Kara 🍃 Nontoxic Living - Helping You Navigate A Toxic World profile photo

24.Kara 🍃 Nontoxic Living - Helping You Navigate A Toxic World

@organicmindedmom
Health & Wellness

🩷💙mom x2 | all things organic & nontoxic · 👉🏻FOLLOW for clean swaps 🌴SoFlo · 👇🏼 Product Links + Discounts 👇🏼

391K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.5%.

Post categories

Health & Wellness49%
Beauty20%
Food & Cooking17%
Parenting & Family Life7%

Cities

Southeast2%

Audience gender

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Want to see what their Aldi content actually looks like?

See Aldi content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @aldiusa over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Aldi is a trademark of its owner. Sup is not affiliated with or endorsed by Aldi. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Aldi creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 166 of 418 brands in the library by creator count.24644 recorded collaborating with @aldiusa in 12 months
Their collaborations371,023 collaborations recorded in 12 months
Median followers599K702K across all 418 brand pages
Median engagement rate0.5%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.51.6 across all 644 creators

FAQ

Aldi and creators: common questions

Yes. We have recorded 644 creators collaborating with Aldi, across 1,023 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Aldi content examples page.

The largest accounts collaborating with Aldi include @doughertydozen, @imjustwasim, @justme.rod, @carissacleansitall, @messyeatsblog and @sddecor. The most frequent is @meganepauly, with 8 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 25% are mid-tier creators (100,000 to 500,000) and 75% are macro creators (500,000 and above). The median has 599K followers and the median engagement rate is 0.5%.

No. We are not connected to Aldi and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Aldi and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Aldi work with creators?

Yes. We have recorded 644 creators collaborating with Aldi, across 1,023 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Aldi content examples page.

Which creators post about Aldi?

The largest accounts collaborating with Aldi include @doughertydozen, @imjustwasim, @justme.rod, @carissacleansitall, @messyeatsblog and @sddecor. The most frequent is @meganepauly, with 8 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Aldi attract?

Across the 24 biggest creators we recorded, 25% are mid-tier creators (100,000 to 500,000) and 75% are macro creators (500,000 and above). The median has 599K followers and the median engagement rate is 0.5%.

Is this page affiliated with Aldi?

No. We are not connected to Aldi and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Aldi and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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