Category

Snack Foods: brands and creators

We track 258 snack foods brands and the creators posting about them. The creators who post about this category sit in food & drink, with 29 ranked lists by country and city.

258brands tracked in this category
29creator lists in the niches that post about it
0brands with a published page
2published reports
Last updated

Food & Drink creators who post about snack foods

The 6 largest food & drink creators in the US, from Top Food Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

Meriyou Renna profile photo

1.Meriyou Renna

@meriyo.uu
Restaurants & Cafes & Bars

Foodie | Lifestyle | Vlogs ยท ๐Ÿ“Florida ๐Ÿ‡บ๐Ÿ‡ธ ยท CEO @glowingmarketing

5.6M

Followers

0.2%

Engagement

169K

Avg views

Low engagement. Bottom 13% of the 40 creators here, where the median is 1.0%.

Post categories

Restaurants & Cafes & Bars45%
Baking & Desserts9%
Fitness & Workouts9%
Food & Cooking9%

Cities

Tampa27%
Miami18%

Countries

United States100%

Audience gender

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Rena profile photo

2.Rena

@healthyfitnessmeals
Food & Cooking

Michigan | Wholesome Recipes for Everyone | Mom of 5 | @rena.awada ยท Collabs: ยท All My Recipes ๐Ÿ‘‡๐Ÿป

4.3M

Followers

0.1%

Engagement

540K

Avg views

Low engagement. Bottom 3% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking78%
Baking & Desserts17%
Nutrition & Diet6%

Audience gender

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Iram Mansoor profile photo

3.Iram Mansoor

@iramsfoodstory
Food & Cooking

๐Ÿฅ˜ Sharing recipes and meal inspo ยท Orlando, FL ๐Ÿ“

3.9M

Followers

8.1%

Engagement

6.8M

Avg views

Strong engagement. Top 12% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking83%
Baking & Desserts17%

Cities

Dubai1%
Taos1%

Audience gender

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Daniel & Eunice profile photo

4.Daniel & Eunice

@pov_husband
Los AngelesFood & Cooking

Not a chef. Just a husband that likes to cook. ยท ๐Ÿ“Los Angeles, CA

3.3M

Followers

3.1%

Engagement

2.6M

Avg views

Strong engagement. Top 17% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking38%
Local Things to Do10%
Parenting & Family Life10%
Restaurants & Cafes & Bars10%

Cities

Oahu5%
Southern California5%

Audience gender

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albert_cancook profile photo

5.albert_cancook

@albert_cancook
Los AngelesFood & Cooking

๐Ÿ“LA, ๐Ÿ‡บ๐Ÿ‡ธ

3.3M

Followers

3.7%

Engagement

4.6M

Avg views

Strong engagement. Top 15% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking79%
Travel & Adventure6%
Comedy & Humor4%
Baking & Desserts1%

Cities

Abu Dhabi1%
Detroit1%

Countries

Turkey33%
United States33%

Audience gender

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Maxine Sharf profile photo

6.Maxine Sharf

@maxiskitchen
Los AngelesFood & Cooking

โœจHealthy easy recipes ยท ๐Ÿ‘ฉ๐Ÿฝ๐Ÿ‘ง๐ŸฝLearned most of my dishes from my mom ยท ๐Ÿ“Los Angeles, CA ยท My cookbook is out now!! โฌ‡๏ธ

3.1M

Followers

0.4%

Engagement

1.1M

Avg views

Modest engagement. Bottom 25% of the 40 creators here, where the median is 1.0%.

Post categories

Food & Cooking77%
Books & Literature9%
Baking & Desserts5%
Restaurants & Cafes & Bars5%

Cities

Los Angeles5%
Highland Park2%

Audience gender

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Research on this category

Snack Foods brands we track

The 100 largest of 258 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.

  1. Deliciously Ella@deliciouslyella ยท 2.5M
  2. Smart Sweets@smartsweets ยท 598K
  3. Cheetos Mac N Cheese@cheetos ยท 534K
  4. Siete@sietefoods ยท 501K
  5. Simple Mills@simplemills ยท 302K
  6. BelliWelli@belliwellihealth ยท 285K
  7. Paleovalley@paleovalley ยท 232K
  8. Mid-Day Squares@middaysquares ยท 176K
  9. clifbar@clifbar ยท 175K
  10. Chomps@chomps ยท 162K
  11. KIND@kindsnacks ยท 162K
  12. Lenny and Larry's@lennyandlarrys ยท 159K
  13. Carnivore Snax@carnivore.snax ยท 153K
  14. LesserEvil@lesserevilsnacks ยท 132K
  15. Khloud@khloudfoods ยท 127K
  16. Annie's@annieshomegrown ยท 124K
  17. Masa Chips@masa_chips ยท 117K
  18. Welch's@welchsfruitsnck ยท 115K
  19. SnackCrate@snackcrate ยท 107K
  20. Hippeas@hippeas_snacks ยท 102K
  21. Sun Chips@sunchips ยท 100K
  22. No Cow@nocow ยท 98K
  23. The Safe + Fair Food Company@safeandfair ยท 98K
  24. That's it@thatsit ยท 97K
  25. Smartfood@smartfoodpopcorn ยท 96K
  26. Crunchmaster@crunchmastercrackers ยท 92K
  27. Utz@utzsnacks ยท 91K
  28. Larabar@larabar ยท 91K
  29. The Nut Dreamers@thenutdreamers ยท 86K
  30. Bobo's@eatbobos ยท 86K
  31. EPIC@epicbar ยท 84K
  32. Made Good@madegoodfoods ยท 83K
  33. The New Primal@thenewprimal ยท 78K
  34. Cerebelly@eatcerebelly ยท 78K
  35. Nakd@nakdwholefoods ยท 77K
  36. Wilde@wildechips ยท 74K
  37. Go Raw@go_raw ยท 67K
  38. Navitas Organics@navitasorganics ยท 66K
  39. Angie's Boomchickapop@angiesboomchickapop ยท 65K
  40. LOVE CORN@lovecorn_snacks ยท 65K
  41. Popchips@popchips ยท 65K
  42. Skout Organics@skoutorganic ยท 64K
  43. From the Ground Up@fromthegroundupsnacks ยท 64K
  44. Nuts.com@nutsdotcom ยท 64K
  45. PopCorners@popcorners ยท 64K
  46. Kettle Brand@kettlebrand ยท 61K
  47. Barnana@barnana ยท 61K
  48. Like Air Snacks@likeairsnacks ยท 61K
  49. Snack Factory Pretzel Crisps@snackfactory ยท 60K
  50. Dot's Homestyle Pretzels@dotspretzels ยท 58K
  51. Elev8.Foods@elev8.foods ยท 57K
  52. Harvest Snaps@harvestsnaps ยท 56K
  53. Grazly@grazlyco ยท 56K
  54. FitJoy@fitjoy ยท 54K
  55. Blue Diamond Nut-Thins@bluediamond ยท 52K
  56. RIND Snacks@rindsnacks ยท 51K
  57. Hail Merry@hailmerrysnacks ยท 48K
  58. Late July@latejulyorganic ยท 48K
  59. Opopop@opopop ยท 45K
  60. Milton's Craft Bakers@eatmiltons ยท 44K
  61. Gimme Seaweed@gimmeseaweed ยท 44K
  62. Wonderful Pistachios@wonderfulpistachios ยท 44K
  63. Quinn@quinnsnacks ยท 43K
  64. SkinnyPop@theskinnypop ยท 43K
  65. Food Should Taste Good@foodshouldtastegood ยท 42K
  66. Power Up Premium Trail Mix@powerupsnacks ยท 42K
  67. The Only Bean@the_onlybean ยท 41K
  68. IWON Organics@iwonorganics ยท 41K
  69. Pipcorn@pipsnacks ยท 40K
  70. 88 Acres@88acres ยท 38K
  71. Whisps@whispssnacks ยท 38K
  72. Jackson's@snackjacksons ยท 37K
  73. 4505 Meats@4505meats ยท 36K
  74. Cape Cod Chips@capecodchips ยท 36K
  75. Wasa@wasacrispbread ยท 36K
  76. Biena@bienasnacks ยท 36K
  77. Country Archer@archerjerky ยท 34K
  78. Double Good@doadoublegood ยท 33K
  79. Stellar Snacks@stellar_snacks ยท 33K
  80. Pure Organic@pureorganicsnacks ยท 32K
  81. Live Love Pop@livelovepop ยท 32K
  82. โญ Cretors (TARGET)@ghcretors ยท 32K
  83. Beanfields@beanfieldssnacks ยท 32K
  84. Yupik@yupik ยท 32K
  85. Mary's Gone Crackers@marysgonecrackers ยท 31K
  86. Kelly's Croutons@kellyscroutons ยท 30K
  87. Elan Organic@elanbio ยท 30K
  88. Savor by Suzie@savorbysuzie ยท 30K
  89. Pop Daddy@popdaddysnacks ยท 30K
  90. Back to Nature@snackbacktonature ยท 29K
  91. Popcornopolis@popcornopolis ยท 28K
  92. Terra@terrachips ยท 28K
  93. Nature's Garden@naturesgardenus ยท 27K
  94. The Curators@wearethecurators ยท 27K
  95. New York Bakery@thenybakery ยท 26K
  96. Kibo@kibofoods ยท 25K
  97. Bear@bearsnacksuk ยท 25K
  98. PRETZELIZED@pretzelized ยท 24K
  99. Forest Feast@forestfeast ยท 24K
  100. Made in Nature@madeinnature ยท 24K

Within Snack Foods:

Chips & Crisps 42Nuts, Seeds & Trail Mix 36Popcorn 35Snack Bars 25Crackers 22Pretzels 9Puffed Snacks 8

Also in Food Items:

Bakery 230

How this category is built

The category names follow Shopifyโ€™s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Food, Beverages & Tobacco. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.

These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.

Running a snack foods campaign?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.