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Top influencers and creators posting about Peloton

These are the 24 biggest creators who collaborated with @onepeloton in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 261 creators collaborating with the brand in total.

24creators ranked on this page
261creators recorded collaborating with Peloton in 12 months
452collaborations recorded
Last updated
Karen Sarahi Robles profile photo

1.Karen Sarahi Robles

@iluvsarahii
Beauty

Beauty • Running • Los Angeles · Founder @lybrelashes

6.4M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty51%
Fashion & Style12%
Sports & Athletics12%
Fitness & Workouts10%

Cities

Los Angeles6%
Mykonos6%

Countries

United States40%
Greece20%

Audience gender

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Ilona Maher profile photo

2.Ilona Maher

@ilonamaher
Sports & Athletics

OLYMPIC MEDALIST · 💄 Probably wearing lipstick · #beastbeautybrains @houseofmaher · Management:

5.6M

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 48% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Sports & Athletics16%
Fashion & Style9%
Health & Wellness6%
Personal Development & Motivation6%

Cities

Mexico City1%

Audience gender

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Jena profile photo

3.Jena

@jenafrumes
Food & Cooking

Beauty | Food | Family | Lifestyle · Curating a life I love 💫 LA🌴 · 👩🏽‍🍳@livingwithjena

4.9M

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Food & Cooking18%
Beauty17%
Travel & Adventure11%
Parenting & Family Life9%

Cities

Mykonos8%
Dubai3%

Countries

Greece40%
Haiti20%

Audience gender

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Nazanin Mandi profile photo

4.Nazanin Mandi

@nazaninmandi
Personal Development & Motivation

Where inner wellness meets outer ritual ~ · Founder @youbloome

2.9M

Followers

—

Engagement

1

Collabs

Post categories

Personal Development & Motivation36%
Fashion & Style16%
Health & Wellness16%
Beauty15%

Cities

Las Vegas2%

Audience gender

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Jared Mccain profile photo

5.Jared Mccain

@jmac
Beauty

JM3 @okcthunder

2.2M

Followers

5.3%

Engagement

1

Collabs

Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty19%
Personal Development & Motivation19%
Sports & Athletics13%
Esports & Gaming6%

Cities

Toronto6%

Audience gender

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Laura Lee profile photo

6.Laura Lee

@larlarlee
Beauty

❥ Los Angeles · ❥ Podcast @foolcoveragepodcast · ❥ TikTok: Laura88lee

1.8M

Followers

0.5%

Engagement

2

Collabs

Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty48%
Fashion & Style11%
Comedy & Humor7%
Fitness & Workouts4%

Cities

Lake Tahoe4%
Destin2%

Countries

United States80%
France20%

Audience gender

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Jessica profile photo

7.Jessica

@jessicamay_home
Parenting & Family Life

single mum life | cleaning & home decor 🫧✨ · rebuilding, healing, thriving & oversharing along the way · ⬇️ links

1.7M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Parenting & Family Life29%
Home Decor & Interior Design19%
Personal Development & Motivation18%
DIY & Crafts8%

Cities

Lisbon2%
New York2%

Countries

United Kingdom50%
United States25%

Audience gender

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Karen Martinez profile photo

8.Karen Martinez

@lachechi
Travel & Adventure

Karen Martinez · Actriz 🎭 | Bienestar · Yoga -Moda ✨ · Rituales en @chechirituals

1.6M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Travel & Adventure27%
Film & TV Commentary20%
Luxury Travel & Hotels10%
Spirituality & Mindfulness7%

Cities

Barranquilla3%
Brussels3%

Countries

Peru45%
Colombia18%

Audience gender

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Desireé Hensley profile photo

9.Desireé Hensley

@yourstruly_thehensleys
Parenting & Family Life

📍Dallas · THE HENSLEY FAMILY · Proverbs 3:5-6 · SAHM Comedy + Family + Lifestyle · Redefining Motherhood · #cousinscanivent

808K

Followers

1.8%

Engagement

1

Collabs

Average engagement. Top 33% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Parenting & Family Life51%
Fashion & Style9%
Comedy & Humor7%
Beauty6%

Cities

Dallas8%
Detroit3%

Countries

United States84%
Bahamas16%

Audience gender

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Emily Canham🥰 profile photo

10.Emily Canham🥰

@emilycanham
Beauty

making it up as i go · 📍 London

806K

Followers

0.5%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty21%
Fashion & Style15%
Travel & Adventure10%
Home Decor & Interior Design7%

Cities

London13%
Los Angeles3%

Countries

United Kingdom50%
United States35%

Audience gender

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Carrie Berk profile photo

11.Carrie Berk

@carrieberkk
Film & TV Commentary

shopping reporter @nypost @pagesix · bestselling author, “my real-life rom-com” · 2x marathoner

798K

Followers

—

Engagement

2

Collabs

Post categories

Film & TV Commentary26%
Travel & Adventure16%
Sports & Athletics13%
Beauty7%

Cities

New York City6%
Tokyo5%

Countries

United States52%
Japan48%

Audience gender

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( ・_・)♡( ^‿^) Rhegan ♱ ♱ profile photo

12.( ・_・)♡( ^‿^) Rhegan ♱ ♱

@rhegan777
Fashion & Style

*ੈ✩‧₊˚ business inquiries: *ੈ✩‧₊˚ @theclementinegroup

728K

Followers

8.8%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style16%
Food & Cooking9%
Personal Development & Motivation9%
Health & Wellness7%

Cities

Dallas2%
Miami2%

Audience gender

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Irisbeilin 🇵🇦 profile photo

13.Irisbeilin 🇵🇦

@irisbeilin
Beauty

688K

Followers

2.0%

Engagement

1

Collabs

Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty35%
Personal Development & Motivation9%
Fashion & Style8%
Fitness & Workouts5%

Cities

Santa Monica1%

Countries

Panama80%
United States20%

Audience gender

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Olivia Amato Waldron profile photo

14.Olivia Amato Waldron

@oliviaamato
Pets & Animals

@onepeloton instructor 🧚🏻‍♂️ · @lululemon ambassador · 🎤 host of doggie dates · 🐶 animal advocate

622K

Followers

0.5%

Engagement

2

Collabs

Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Pets & Animals21%
Fashion & Style15%
Beauty6%
Fitness & Workouts6%

Cities

New York3%

Audience gender

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Alex Toussaint profile photo

15.Alex Toussaint

@alextoussaint25
Fitness & Workouts

@onepeloton Senior Instructor · @puma Athlete · @feelgoodlookgooddobetter Founder · 🔑0% Lucky 100% Blessed · 🗽NYC

612K

Followers

2.0%

Engagement

2

Collabs

Average engagement. Top 29% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Fitness & Workouts35%
Fashion & Style12%
Health & Wellness12%
Personal Development & Motivation12%

Cities

East Hampton6%

Audience gender

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Ian Fonz profile photo

16.Ian Fonz

@fonzian
Fitness & Workouts

atx | veteran 🇺🇸 · creator, traveler, investor, lover 🪝 · fueled by @cadence | @gymshark athlete

581K

Followers

1.5%

Engagement

1

Collabs

Average engagement. Top 43% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Fitness & Workouts29%
Personal Development & Motivation19%
Travel & Adventure10%
Sports & Athletics6%

Cities

Austin9%
London5%

Countries

United States69%
United Kingdom16%

Audience gender

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Caroline Parker profile photo

17.Caroline Parker

@mummysflippinhouse
Travel & Adventure

Mummy of 3 🇬🇧🇺🇸 · Husband 🫛 - @daddysflippinhouse · Host @donttouchitpod

546K

Followers

2.1%

Engagement

1

Collabs

Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Travel & Adventure18%
Food & Cooking15%
Fashion & Style12%
Home Decor & Interior Design10%

Cities

Paris6%
London4%

Countries

United Kingdom53%
France27%

Audience gender

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Jessica Sims profile photo

18.Jessica Sims

@jesssims
Fitness & Workouts

@onepeloton @espn @goodmorningamerica · @collegegameday @jumpman23 · 🎙️ keynote speaker + host

534K

Followers

3.4%

Engagement

1

Collabs

Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Fitness & Workouts31%
Sports & Athletics31%
Film & TV Commentary6%
Health & Wellness6%

Cities

Knoxville6%
Tuscaloosa6%

Audience gender

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Jessica King profile photo

19.Jessica King

@jessking
Fashion & Style

Instructor @onepeloton · Founder @ontherecordhq @mindfull_3

514K

Followers

0.3%

Engagement

2

Collabs

Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style25%
Fitness & Workouts22%
Health & Wellness9%
Music & Singing9%

Cities

New York City2%
Farmingville1%

Audience gender

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Kam Williams profile photo

20.Kam Williams

@iamkamiam_
Fashion & Style

Kam | DTW ↔ NYC · Life lately: traveling, motherhood, beauty, & wellness · ✨ In my glow up era ✨

463K

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style19%
Beauty15%
Health & Wellness15%
Personal Development & Motivation15%

Cities

Chicago11%
Detroit4%

Audience gender

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Cam profile photo

21.Cam

@cammerchant
Film & TV Commentary

😊Daily inspiration & humour · Helping you find clarity & direction. Pre-Order my new book 📖 CLARITY: Use CLARITY10 for 10% off👇🏽

459K

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Film & TV Commentary29%
Fitness & Workouts14%
Health & Wellness14%
Books & Literature7%

Audience gender

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Callie profile photo

22.Callie

@calliegullickson
Parenting & Family Life

👋 We bring our own energy over here · Realistic mom life •bites & bevs •wellness made easy · @onepeloton @lululemon · Bestselling Author of Mocktail…

451K

Followers

1.5%

Engagement

2

Collabs

Average engagement. Top 43% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Parenting & Family Life17%
Food & Cooking15%
Personal Development & Motivation14%
Fashion & Style10%

Cities

New York City1%
Soho1%

Audience gender

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Gina, MS, & Roxanne, CNM profile photo

23.Gina, MS, & Roxanne, CNM

@mamastefit
Fitness & Workouts

Pregnancy + postpartum strength training · Gina: training for 100 miles after 👧🏻🧒🏻👧🏻👧🏻 · Roxanne: rebuilding postpartum 👧🏻🧒🏼👧🏻🧒🏼 · 👇 Free pelvic floo…

434K

Followers

0.1%

Engagement

4

Collabs

Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Fitness & Workouts41%
Parenting & Family Life26%
Health & Wellness20%
Sports & Athletics3%

Cities

Asheville3%
Greensboro3%

Countries

United States92%
Australia8%

Audience gender

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Cass Holland profile photo

24.Cass Holland

@americandreamhoney
Sports & Athletics

🌴@HUGREPELLANT ✨ Partnerships: · 🛺Hit the links🏌️‍♀️below for my YouTube & more⤵️

422K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Sports & Athletics64%
Film & TV Commentary9%
Travel & Adventure9%
Beauty5%

Cities

Las Vegas27%

Countries

United States100%

Audience gender

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Want to see what their Peloton content actually looks like?

See Peloton content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @onepeloton over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Peloton is a trademark of its owner. Sup is not affiliated with or endorsed by Peloton. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Peloton creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 296 of 418 brands in the library by creator count.24261 recorded collaborating with @onepeloton in 12 months
Their collaborations34452 collaborations recorded in 12 months
Median followers708K702K across all 418 brand pages
Median engagement rate0.5%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.41.7 across all 261 creators

FAQ

Peloton and creators: common questions

Yes. We have recorded 261 creators collaborating with Peloton, across 452 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Peloton content examples page.

The largest accounts collaborating with Peloton include @iluvsarahii, @ilonamaher, @jenafrumes, @nazaninmandi, @jmac and @larlarlee. The most frequent is @mamastefit, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 21% are mid-tier creators (100,000 to 500,000) and 79% are macro creators (500,000 and above). The median has 708K followers and the median engagement rate is 0.5%.

No. We are not connected to Peloton and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Peloton and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fitness category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Peloton work with creators?

Yes. We have recorded 261 creators collaborating with Peloton, across 452 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Peloton content examples page.

Which creators post about Peloton?

The largest accounts collaborating with Peloton include @iluvsarahii, @ilonamaher, @jenafrumes, @nazaninmandi, @jmac and @larlarlee. The most frequent is @mamastefit, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Peloton attract?

Across the 24 biggest creators we recorded, 21% are mid-tier creators (100,000 to 500,000) and 79% are macro creators (500,000 and above). The median has 708K followers and the median engagement rate is 0.5%.

Is this page affiliated with Peloton?

No. We are not connected to Peloton and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Peloton and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the fitness category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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