Brand Library · Fitness

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Top influencers and creators posting about Equinox

These are the 24 biggest creators who collaborated with @equinox in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 273 creators collaborating with the brand in total.

24creators ranked on this page
273creators recorded collaborating with Equinox in 12 months
444collaborations recorded
Last updated
Cyrus / *sea roos* profile photo

1.Cyrus / *sea roos*

@cyrusveyssi
Beauty

your girlfriend’s favorite comedian 💃🏽

1.2M

Followers

1.4%

Engagement

1

Collabs

Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Beauty19%
Personal Development & Motivation14%
Fashion & Style6%
Activism & Social Justice5%

Cities

Grasse1%
London1%

Countries

France40%
Spain20%

Audience gender

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Lyana Begret See profile photo

2.Lyana Begret See

@healthymoodsf
Food & Cooking

Protein-forward recipes that actually taste good · Mom of 2 · Strength Training · Wellness · Lifestyle · SF, CA → Dallas, TX

1.2M

Followers

0.2%

Engagement

3

Collabs

Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Food & Cooking75%
Fitness & Workouts6%
Travel & Adventure6%
Baking & Desserts5%

Cities

Dallas16%
San Francisco2%

Countries

United States63%
Aruba37%

Audience gender

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Natalie Lim Suarez profile photo

3.Natalie Lim Suarez

@natalieoffduty
Fashion & Style

Model, Singer, Dancer, Editor💓 · Chinese/Spanish/Mexican · Agency: Fenton NY/ Photogenics LA · ELLE @ellecollections_us Ambassador

1M

Followers

0.3%

Engagement

2

Collabs

Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style49%
Beauty11%
Luxury Fashion & Accessories11%
Photography & Videography5%

Cities

New York8%
Paris6%

Countries

United States50%
Brazil19%

Audience gender

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Emily Canham🥰 profile photo

4.Emily Canham🥰

@emilycanham
Beauty

making it up as i go · 📍 London

806K

Followers

0.5%

Engagement

2

Collabs

Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Beauty21%
Fashion & Style15%
Travel & Adventure10%
Home Decor & Interior Design7%

Cities

London13%
Los Angeles3%

Countries

United Kingdom50%
United States35%

Audience gender

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A N N A C A S E Y profile photo

5.A N N A C A S E Y

@iamannacasey
Fashion & Style

Los Angeles based Fashion Influencer · #EQXAmbassador

732K

Followers

2.6%

Engagement

9

Collabs

Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style36%
Beauty19%
Luxury Fashion & Accessories17%
Fitness & Workouts14%

Cities

Huntington Beach5%
Joshua Tree5%

Countries

United States94%
France3%

Audience gender

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angie caruso profile photo

6.angie caruso

@healthfulradiance

healthy eating and living in nyc 🌱🤸‍♀️

709K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.7%.

Audience gender

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Karina Bik • Fashion profile photo

7.Karina Bik • Fashion

@karinabnyc
Beauty

Eurasian |📍NY

666K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Beauty32%
Fashion & Style24%
Luxury Fashion & Accessories13%
Travel & Adventure9%

Cities

New York7%
Los Angeles4%

Countries

United States53%
Italy18%

Audience gender

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Jackie, Lumi, and Piper profile photo

8.Jackie, Lumi, and Piper

@littlebearlumi
Pets & Animals

NYC📍 · Life with a big dog in the big 🍎 · @therealdba

638K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Pets & Animals67%
Weddings & Events12%
Local Things to Do4%
Restaurants & Cafes & Bars4%

Cities

New York City47%
Los Angeles6%

Countries

United States96%
Japan4%

Audience gender

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Sophia Pierson profile photo

9.Sophia Pierson

@sophiapierson
Fashion & Style

self-care + lifestyle | vancouver

555K

Followers

0.1%

Engagement

3

Collabs

Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style28%
Beauty20%
Sports & Athletics12%
Fitness & Workouts7%

Cities

Vancouver13%
Kelowna2%

Countries

Canada80%
United States15%

Audience gender

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Jayda profile photo

10.Jayda

@jjayda
Fashion & Style

📍: born in la, made in nyc · 🎞: @jjustdisposables

446K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style20%
Travel & Adventure16%
Beauty12%
Film & TV Commentary4%

Cities

New York City6%
Ojai4%

Countries

United States70%
Ireland30%

Audience gender

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Ellen V Lora profile photo

11.Ellen V Lora

@ellenvlora
Beauty

최지혜 ♡ · LA — outfits, beauty, wellness, mothering

435K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Beauty24%
Fashion & Style20%
Fitness & Workouts6%
Personal Development & Motivation6%

Cities

Dolomites2%
Malibu2%

Audience gender

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nyc (occasionally) · ambassador @eliteelevensporting · founder of @gotmygirlsnyc

427K

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.7%.

Audience gender

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Yummertime® profile photo

13.Yummertime®

@yummertime
Home Decor & Interior Design

Brock + Chris · renovating our 100-year-old Spanish house in LA ✨ · home • garden • skincare • food • fashion

383K

Followers

2.0%

Engagement

1

Collabs

Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Home Decor & Interior Design26%
Fashion & Style13%
Food & Cooking10%
Gardening & Homesteading8%

Cities

Los Angeles9%
San Francisco3%

Countries

United States74%
Mexico11%

Audience gender

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Jordana Hart profile photo

14.Jordana Hart

@ihartnutrition
Food & Cooking

Easy recipes + balanced living 🥗🍝🍷 · Certified Holistic Nutritionist

354K

Followers

—

Engagement

1

Collabs

Post categories

Food & Cooking43%
Health & Wellness20%
Nutrition & Diet12%
Fashion & Style4%

Cities

Toronto4%

Countries

Canada80%
United States20%

Audience gender

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Christian Bordin profile photo

15.Christian Bordin

@christian_bordin
Beauty

Health is Wealth 🌱 LA📍 · @selectmodellondon 🇬🇧 @vnymodels · @twomanagement 🇺🇸

347K

Followers

0.6%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Beauty15%
Fitness & Workouts13%
Personal Development & Motivation8%
Fashion & Style7%

Cities

Los Angeles2%
London1%

Audience gender

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The Liber profile photo

16.The Liber

@theliber
Luxury Travel & Hotels

The voice of ambition. · Sign up to our newsletter via the link below.

346K

Followers

1.3%

Engagement

2

Collabs

Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Luxury Travel & Hotels58%
Business & Entrepreneurship12%
Luxury Fashion & Accessories8%
Travel & Adventure8%

Cities

London19%
Paris15%

Countries

United States25%
France17%

Audience gender

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coco bassey profile photo

17.coco bassey

@cocobassey
Fashion & Style

girl on the internet // nigerian🇳🇬 in nyc🍎 + atl🍑 · biz inquiries:

338K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style64%
Beauty14%
Luxury Fashion & Accessories14%
Travel & Adventure7%

Cities

Paris29%
New York21%

Countries

France57%
United States43%

Audience gender

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Louis Levanti profile photo

18.Louis Levanti

@louislevanti
Film & TV Commentary

Entertainment & Red Carpet Host 🎤 · LA | NYC · TikTok: @louislevanti (2.4M+) · YT (1M) · Snap: louis_levanti (440K) · Biz: 💌

301K

Followers

1.5%

Engagement

1

Collabs

Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Film & TV Commentary22%
Music & Singing19%
Fashion & Style13%
Travel & Adventure9%

Cities

Barcelona16%
San Francisco9%

Countries

United States55%
Spain45%

Audience gender

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Fiona Chen profile photo

19.Fiona Chen

@findingfiona__
Travel & Adventure

travel, beauty, and positivity ✨ · 📍NYC (TikTok 600k+, YT 700k+) · ↓ free travel itineraries & more

266K

Followers

3.5%

Engagement

2

Collabs

Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Travel & Adventure52%
Beauty9%
Personal Development & Motivation7%
Fashion & Style5%

Cities

Amsterdam12%
Barcelona11%

Countries

France23%
United States21%

Audience gender

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Carolina Salazar - wellness profile photo

20.Carolina Salazar - wellness

@thecarolinalifestyle
Food & Cooking

holistic health coach helping you nourish yourself and *actually* find balance · Links & meal prep guide ⤵️

265K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Food & Cooking29%
Health & Wellness23%
Nutrition & Diet12%
Fitness & Workouts10%

Cities

New York City7%
Cancun1%

Countries

United States38%
Iceland29%

Audience gender

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W I L L I A M F. G O O D G E profile photo

21.W I L L I A M F. G O O D G E

@williamgoodge
Sports & Athletics

MISSION AMERICA: 50 Marathons, 50 States, 24 Days October 9th · @rizkia @goteamgoodwin · London📍Fastest Person to Run Across Australia

259K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Sports & Athletics20%
Fitness & Workouts18%
Personal Development & Motivation7%
Health & Wellness5%

Cities

Sydney7%
Campo Dell’isola2%

Countries

Australia43%
United States26%

Audience gender

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Kaye Bassey profile photo

22.Kaye Bassey

@kayebassey
Beauty

Editor in Residence @whowhatwear · 🇳🇬 New York City · mgmt: @therealdba

257K

Followers

—

Engagement

1

Collabs

Post categories

Beauty41%
Fashion & Style34%
Luxury Fashion & Accessories9%
Food & Cooking3%

Cities

Paris28%
New York City9%

Countries

France69%
United States31%

Audience gender

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Cameron Field profile photo

23.Cameron Field

@cameronfield_
Home Decor & Interior Design

what’s your staple? · @therealdba @msaagency

254K

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Home Decor & Interior Design12%
Weddings & Events12%
Fashion & Style8%
Food & Cooking8%

Cities

New York City8%
Cronulla4%

Countries

United States57%
Australia43%

Audience gender

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Ellery Lee • NYC + LA profile photo

24.Ellery Lee • NYC + LA

@elleisalwayshere
Personal Development & Motivation

📍NYC · solo travels, skincare junkie, tech nerd, fitness is life

238K

Followers

0.5%

Engagement

5

Collabs

Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Personal Development & Motivation12%
Beauty10%
Fashion & Style10%
Travel & Adventure9%

Cities

Dubai1%
Long Island City1%

Countries

United States67%
Mexico11%

Audience gender

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Want to see what their Equinox content actually looks like?

See Equinox content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @equinox over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Equinox is a trademark of its owner. Sup is not affiliated with or endorsed by Equinox. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Equinox creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 292 of 394 brands in the library by creator count.24273 recorded collaborating with @equinox in 12 months
Their collaborations44444 collaborations recorded in 12 months
Median followers405K745K across all 394 brand pages
Median engagement rate0.7%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.81.6 across all 273 creators

FAQ

Equinox and creators: common questions

Yes. We have recorded 273 creators collaborating with Equinox, across 444 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Equinox content examples page.

The largest accounts collaborating with Equinox include @cyrusveyssi, @healthymoodsf, @natalieoffduty, @emilycanham, @iamannacasey and @healthfulradiance. The most frequent is @iamannacasey, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 63% are mid-tier creators (100,000 to 500,000) and 38% are macro creators (500,000 and above). The median has 405K followers and the median engagement rate is 0.7%.

No. We are not connected to Equinox and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Equinox and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fitness category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Equinox work with creators?

Yes. We have recorded 273 creators collaborating with Equinox, across 444 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Equinox content examples page.

Which creators post about Equinox?

The largest accounts collaborating with Equinox include @cyrusveyssi, @healthymoodsf, @natalieoffduty, @emilycanham, @iamannacasey and @healthfulradiance. The most frequent is @iamannacasey, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Equinox attract?

Across the 24 biggest creators we recorded, 63% are mid-tier creators (100,000 to 500,000) and 38% are macro creators (500,000 and above). The median has 405K followers and the median engagement rate is 0.7%.

Is this page affiliated with Equinox?

No. We are not connected to Equinox and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Equinox and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the fitness category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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