Creator Directory
The 35 biggest male fitness creators we track across 24 countries, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 2,982 male fitness creators with a verified home base in those countries; these are the largest with a verified profile.
35 creators, ranked by audience
Classic Physique Mr. Olympia x6🇨🇦 · Owner: @RawNutrition @BumEnergy @STNDRD @Gymshark · @VaughnsTreats @ReviveMD · Training App👇🏻
25.8M
Followers
2.1%
Engagement
6M
Avg views
Average engagement. Top 41% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›✝️ God 1st · 💍 @lavishlybritt · 🇺🇸 Veteran | 🎓NCAT Alum · 💛Faith - Family - Fitness💙 · 📍Dallas, Tx
3.5M
Followers
7.7%
Engagement
3.7M
Avg views
Strong engagement. Top 12% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Professional 🏏 from Tauranga · Not on Facebook or Twitter · Hakuna matata · Commercial Enquiries:
3.3M
Followers
3.2%
Engagement
418K
Avg views
Average engagement. Top 31% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Grand Rapids Michigan • 28 years old • Built Different • Jesus is King✝️
3M
Followers
8.4%
Engagement
8.8M
Avg views
Exceptional engagement. Top 6% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🎾 Tennis Coach & Content Creator · 🇮🇹 Founder @estennisacademy · 🎬 Living my tennis dream through a different path
2.8M
Followers
0.9%
Engagement
1.9M
Avg views
Modest engagement. Bottom 28% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›San Francisco 49ers Running Back · co-founder of @whileonearth · Stanford University · @christianmccaffreyfoundation
2.7M
Followers
4.8%
Engagement
2M
Avg views
Strong engagement. Top 22% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@everlast
2.3M
Followers
3.9%
Engagement
1M
Avg views
Average engagement. Top 28% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Dad to London, Ryder & Kaia ♾️ · President: @ifandco 💎 · Sponsors: @bettinardigolf @vesselgolf · 2x Jeweler Of The Year · 2x ⛳️ LIV & PGA TOUR Pro-Am…
1.9M
Followers
1.6%
Engagement
248K
Avg views
Average engagement. Top 44% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›los angeles, ca · soccer fútbol football calcio †
1.8M
Followers
0.5%
Engagement
414K
Avg views
Modest engagement. Bottom 16% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏆 7.5 years undefeated | Invented 290 dunks 🇨🇦 · ✉️ | Rep:ProDUNKER · 👟 @seriousplayeronly · ‼️ Dunk Club Shoe IS LIVE!
1.8M
Followers
0.3%
Engagement
1.5M
Avg views
Low engagement. Bottom 3% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Actor/Coach · @superpower Founding Partner
1.7M
Followers
0.9%
Engagement
526K
Avg views
Modest engagement. Bottom 31% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›@loveislandusa S8 · Charleston · Brands | · PR/Bookings |
1.5M
Followers
—
Engagement
5.2M
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›God 1st! Self-Educator. New York Giants. · Inquiries: · Merch & more 👇🏾
1.4M
Followers
1.1%
Engagement
171K
Avg views
Average engagement. Bottom 41% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›@francerugby 🐓 | @stadetoulousainrugby 🔴⚫️ · Partnerships 📩 · 🤵♂️👰♀️ @domainedebarthas · 🧝♀️🍸 @gaia_toulouse_
1.3M
Followers
7.8%
Engagement
3.6M
Avg views
Exceptional engagement. Top 9% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🏏 Former Australian cricketer · @berwick.bmw ambassador 🚘 · Contact: @tgisport.australia
1.2M
Followers
1.1%
Engagement
325K
Avg views
Average engagement. Bottom 44% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏔️ Utah · @nygiants
1M
Followers
15.6%
Engagement
4.3M
Avg views
Exceptional engagement. Top 3% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›nyc & la
1M
Followers
6.2%
Engagement
802K
Avg views
Strong engagement. Top 16% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏆13x Pro Wins|🇺🇸USAF Vet · Owner: @WolfGyms_Houston |@boltfitnesssupply · @rawnutrition |🐺@darcsport |@elev8.foods |@ironrebel |@power_fit_tx · Code:…
986K
Followers
0.7%
Engagement
165K
Avg views
Modest engagement. Bottom 22% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›😇 𝐈 𝐬𝐚𝐲 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐫𝐞 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 · 📍London | 🎭 Comedy | 🎥 Creator · 📈 2.1M+ Social Media Followers · 🙋🏽♂️ 1/2 of @oppositenation 🖤
971K
Followers
5.0%
Engagement
783K
Avg views
Strong engagement. Top 19% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›#IJNIP · 👰🏾 💍 @brittanybarnes · Iowa Bred · @unc_basketball · @spurs
943K
Followers
—
Engagement
326K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Husband - Father - Believer - Ohio State Alum Suffering Reds & Blue Jackets Fan · Love my jobs at ESPN & Amazon
911K
Followers
4.7%
Engagement
710K
Avg views
Strong engagement. Top 25% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA #1 ISSA NASM Certified Coach · 🎓 Vanderbilt & Tulane · 🏋🏽♂️Strength• Mobility• Kettlebell · 🦿2 Hip Replacements · 6'3💯%🌱 · ⬇️ Coaching• Program•…
878K
Followers
0.8%
Engagement
318K
Avg views
Modest engagement. Bottom 25% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›11x CrossFit Games 🥈🥉 · On the Pursuit. · DAD · 📍 Miami, FL
849K
Followers
0.4%
Engagement
181K
Avg views
Low engagement. Bottom 6% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›VP @lifetime.life · Founder @hpltraining · Ownership @burnleyofficial · Co-Founder @caciopepebrand · Partner @siegelmanstable · Director @fcwestchest…
820K
Followers
0.5%
Engagement
56K
Avg views
Low engagement. Bottom 9% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The Technician ⚽️ · USA 🇺🇸 / UK 🇬🇧 · Nerd Plays Football 👇
815K
Followers
—
Engagement
105K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@alaninutrition 🍹 · @flexpromeals 🍽️ · @_nuv.co 🧪 · 🏙️𝐍𝐘 𝐑𝐚𝐢𝐬𝐞𝐝, 𝐒𝐨𝐮𝐭𝐡𝐞𝐫𝐧 𝐋𝐢𝐯𝐢𝐧’ 🌴
752K
Followers
0.5%
Engagement
90K
Avg views
Low engagement. Bottom 13% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Donostia - Madrid
730K
Followers
1.2%
Engagement
225K
Avg views
Average engagement. Bottom 47% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›football/soccer creator ⚽️ · from London 📍
729K
Followers
1.4%
Engagement
309K
Avg views
Average engagement. Top 50% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›𝟯𝘅 𝗨𝗦 𝗖𝗵𝗮𝗺𝗽 🏄♂️ · 𝗦𝗨𝗥𝗙 • 𝗙𝗢𝗢𝗗 • 𝗧𝗥𝗔𝗩𝗘𝗟 • 𝗙𝗜𝗦𝗛𝗜𝗡𝗚 • 𝗖𝗥𝗘𝗔𝗧𝗢𝗥 · 📧 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗞𝗶𝗻𝗴𝗡𝗶𝗰𝗼𝗹𝗦𝗼𝗰𝗶𝗮𝗹@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺
727K
Followers
1.0%
Engagement
281K
Avg views
Modest engagement. Bottom 34% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🔺 Saudi Arabian Influencer📍Jeddah · 🔺 DM for Ads | Endorsement | Reach 🌍 · ▪️ G-Media License | 548377 موثوق · 🔻 DR.ORFLI Fashion + Insta Boost 🚀
707K
Followers
1.1%
Engagement
162K
Avg views
Modest engagement. Bottom 38% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
CHILD OF GOD. Brain Tumor Survivor. Global Basketball Skills Trainer. Owner @courtsidemelbourne @lildribblersleague · Play NCAA Bracket Games w/me! ⬇️
663K
Followers
2.5%
Engagement
185K
Avg views
Average engagement. Top 34% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🏃🏻 Pro Parkour Athlete · 🇦🇺 Brisbane based
648K
Followers
0.2%
Engagement
72K
Avg views
Low engagement. Bottom 1% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• @mac.boucher · • @primogolfapparel - MAC15 · • @adidasgolf /// · • @taylormade_ca · • @vesselgolf · • @leftygolfgang · • @bmwcanada
645K
Followers
0.6%
Engagement
209K
Avg views
Modest engagement. Bottom 19% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Half Taco 🌮 Half Pupusa 🫓 · Born and raised in LA 🌴
642K
Followers
2.2%
Engagement
443K
Avg views
Average engagement. Top 37% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Model | London · Fashion • Sport • Lifestyle · Bookings & partnerships ↓
634K
Followers
1.6%
Engagement
279K
Avg views
Average engagement. Top 47% of the 32 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for male fitness creators, free on a strategy call.
We track at least 2,982 male fitness creators with a verified home base in the 24 countries we cover, part of our own database of tracked creators. This page lists the 35 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. A place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
The 24 countries are the US, the UK, Canada, Australia, Ireland, Singapore, South Korea, France, Italy, Japan, Sweden, Spain, the UAE, the Netherlands, Taiwan, Saudi Arabia, Denmark, Portugal, Switzerland, New Zealand, Germany, Belgium, Austria and Qatar. Each creator is counted in one country, and the card names it.
This is a list of people. The gender on a creator’s record comes from our analysis of their public profile and posts, and a creator is here only when that record says male. The analysis can be wrong. We leave out accounts that belong to a brand, a publication, a child or more than one person.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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The same list, female:
Female Fitness Influencers36Other male creator lists:
Male Beauty Influencers40Male Fashion Influencers40Male Parenting Influencers40Fitness creators by country and city:
US33UK40Canadian40French20Australian39German20Spanish25Dutch28Japanese22Irish32New York36Los Angeles39Miami35London40Houston40Atlanta40Dallas40Chicago40San Diego40Boston28Sydney22Philadelphia29Austin40Toronto31Las Vegas25San Francisco27Washington34Seattle20Orlando22Other niches:
Food & Drink40Beauty40Fashion40Fitness34Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming40Tech40Cars & Motoring40Books & Education40Brand categories:
Beverages319 brandsWater & Hydration122 brandsSports, Energy & Functional Drinks197 brandsVitamins & Supplements128 brandsProtein & Meal Drinks52 brandsBrands these creators work with:
1st PhormAdidasAlani NuAlo YogaASICSAthletaAYBLBarebellsBeyond YogaBloom NutritionBrooks RunningBucked UpCelsiusDFYNEEquinoxFableticsFanaticsGymsharkHalaraHOKAHuelHydroJugHYROXLemmeLiquid DeathLiquid I.V.LMNTLSKDLululemonMaurtenMonster EnergyMyproteinNew BalanceNikeOakleyOlipopOner ActivePatagoniaPoppiProzisPumaRed BullRYSESalomonSauconySet ActiveThorneUnder ArmourVuoriYoungLAThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 2,982 male fitness creators in the 24 countries we cover and publish the largest with a verified profile | 35 | 10,986 across our published pages |
| Median followersMale Fitness in the 24 countries we cover vs all 10,986 creators across our published pages | 986K | 77K |
| Median engagement rate | 1.3% | 1.1% |
| Median average views | 326K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 35 creators shown above, so they change when the data does.
This page ranks 35 male fitness creators. We track at least 2,982 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 986K followers, and the median engagement rate across the page is 1.3%. By size, 100% are macro creators (500,000 and above).
Chris Bumstead (@cbum) has the largest following on this page at 25.8M. Follower count is not the same as performance though. Jaxson Dart (@jaxsondart) has the highest engagement rate here at 15.61%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Sports & Athletics, Fitness & Workouts, Travel & Adventure and Personal Development & Motivation. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified home base in one of the countries we cover. Of the 35 on this page, 18 are based in the US, 5 in the UK, 3 in Australia and 3 in Canada, and the rest are based in other countries. The places they mention most in their posts are Brisbane, Madrid and Jeddah. By country, the most mentioned are United States, United Kingdom and Australia. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
The gender on a creator's record comes from our analysis of their public profile and posts. This page lists a creator only when that record says male. The analysis can be wrong. A page like this also leaves out creators recorded as non-binary and creators with no gender on their record. If you are listed here and it is wrong, email hello@sup.co and we will correct it or remove you.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
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