Creator Directory
The 40 biggest creators we track with a verified home base in Japan, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 388 creators in Japan; these are the largest with a verified profile.
40 creators, ranked by audience
🇯🇵 Sharing food culture in Japan & around the world🌎 · 📩 Business→
1.3M
Followers
3.4%
Engagement
2M
Avg views
Strong engagement. Top 13% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍🇯🇵 Japan · 💄 Beauty Creator | Pro MUA · 🎬 Makeup • Skincare • Lifestyle · ✨ 9M+ Global Community · 📩 PR & Business:
841K
Followers
0.5%
Engagement
80K
Avg views
Modest engagement. Bottom 36% of the 40 creators here, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Model / Wellness Advocate / 滋賀国際親善大使 · @thewellnessjapan
804K
Followers
0.2%
Engagement
189K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›■スマホでの写真と動画の撮り方📸 · ■ストーリーで撮影、編集の裏側🎥 · ■TikTok3.3M 🇯🇵Tokyo · ■#TeamGalaxy
691K
Followers
0.4%
Engagement
132K
Avg views
Modest engagement. Bottom 33% of the 40 creators here, where the median is 0.6%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hotels | Travel · •A curation of unique places and boutique spaces · •Half Japanese & half English based in📍London / Tokyo · Plan your perfect Japan…
547K
Followers
0.6%
Engagement
197K
Avg views
Average engagement. Bottom 49% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Driving culture forward. · ウィメンズのコンテンツは @hypebaejp · 広告制作のご依頼は @hypemaker · ショッピングは @hbx
462K
Followers
0.5%
Engagement
209K
Avg views
Modest engagement. Bottom 36% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@hannahlove0919 @minagrace0919 · Milano🇮🇹 9/21-9/28 · avex management agency · 📩 dm /
441K
Followers
1.8%
Engagement
242K
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I kinda like cars or whatever 🏎 · Tokyo 🇯🇵
393K
Followers
3.3%
Engagement
278K
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Julia in Style · 🌲@shiki.style_official 🐶@noeltojack #Jumily · お仕事のご依頼は下記のメールにお願いします📮
387K
Followers
5.5%
Engagement
827K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇯🇵Singer Song Writer · 初カバーアルバム「Humming」OUT NOW🎙️ · NHK Eテレ @thewakeybase ドーネ役🎸 · Brand @three_sisters.official👗 · お仕事のお問い合わせはメールからお願いいたします
377K
Followers
0.1%
Engagement
687K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Shieri Saga 📍TOKYO · creator of The Gorgeous Girl Guide💋(TT&YT 380k !!) @thegorgeousgirllguide
359K
Followers
0.4%
Engagement
67K
Avg views
Modest engagement. Bottom 31% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍TOKYO · 強めRace Queen🏁 · shisha barオーナー @rabiesha_shishabar · アパレル @xci__official · プロテイン🏋️ @1stprotein_official
346K
Followers
1.0%
Engagement
389K
Avg views
Average engagement. Top 36% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA/Tokyo · 👇🏻YouTube👇🏻
333K
Followers
0.1%
Engagement
34K
Avg views
Low engagement. Bottom 10% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›JAPAN/NAGOYA🇯🇵 · •Quality style content for your life. · •Our Brand ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ @ahub__by_sdgz @zzzby0563
331K
Followers
0.7%
Engagement
124K
Avg views
Average engagement. Top 46% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›33歳 プレ花嫁 9月挙式👰♀️ / 𝘮𝘰𝘥𝘦𝘭 / 𝘛𝘰𝘬𝘺𝘰 / 𝘺𝘰𝘨𝘢 · -丁寧な暮らし- · 美容・健康オタク🫧 · お仕事のご依頼はメールまで📩
316K
Followers
0.1%
Engagement
302K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›8/22 #ラブトランジット2 プライムビデオで独占配信🚌 · TOKYO🗼freelance · fashion,make,beauty,travel,training,DH🦷 · ▶︎▶︎▶︎▶︎▶︎▶︎お仕事の件はDMまで💌
304K
Followers
1.7%
Engagement
336K
Avg views
Average engagement. Top 31% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mom of 4 , triplets + 1 · @sayo_sequel · Magazines: Harper's Bazaar | GQ | Forbes | Maxim
283K
Followers
0.1%
Engagement
6.5K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›「心、時間、お金のゆとりを。」 · ▪︎機嫌よく暮らしたい夫のこだわる日常 · ▪︎すごいルームウェア製作中です👕 · ▪︎🤷🏻♀️🤷🏻♂️＋👶🏻｜Hyogo｜2LDK · 💴 @s_home_money · 🗞️ @s_home_second ｜📽️IG @mebukura_ · ☟使ってる…
280K
Followers
0.4%
Engagement
284K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›+ ⊂⊃ + ᴊᴘɴ｜ᴛᴏᴋʏᴏ ᝰ ɪꜱʜɪᴋᴀᴡᴀ 🐹🎼ᯓ★ · ∧_∧ ｶﾜｲｲときめくﾓﾉやｺﾄが好きです🐬🍥 · ( ᴗ ̫ᴗ) @___shishimaru___ も見てね 🐻❄️☆ · <⌒ つつ @_jrocklist_ @_tsuratsura_ .ᐟ 🎵🪽
262K
Followers
2.7%
Engagement
436K
Avg views
Strong engagement. Top 23% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎨 ウェブ版「美術手帖」の公式アカウント。現代美術を中心にアートの最新情報をお届けします。 · 🖼 Founded in 1948, Bijutsutecho is the longest-running contemporary art magazine in Japan. #art
262K
Followers
0.1%
Engagement
23K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
6歳&4歳の兄弟母👦🏽👦🏽 · YouTubeもはじめました🎬 · 1988/8/8 TOKYO🇯🇵 · @trunc88_official · お仕事のご依頼はDMまでお願い致します✉️
258K
Followers
0.3%
Engagement
168K
Avg views
Modest engagement. Bottom 23% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Content Creator 🎥📸 | Fukuoka 🇯🇵 · Video | Photo | 360° Shots · Insta360 / DJI / PGYTECH · 📩 DM or Email for collaborations · ご依頼はDMまたはメールまでお願いします
256K
Followers
0.5%
Engagement
39K
Avg views
Average engagement. Bottom 46% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Husband | Father | Creator | Driver · Living my best life in 🇯🇵 · @sammit_hq
253K
Followers
1.7%
Engagement
113K
Avg views
Average engagement. Top 31% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actress/Model/illustrator · ✍️ @studio_shentastic
247K
Followers
0.0%
Engagement
167K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›live in osaka · family @sasayui_family · nailist @yui.nail___ · YouTubeもやってます🎞️
245K
Followers
0.2%
Engagement
194K
Avg views
Modest engagement. Bottom 21% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›live in Kyoto ｜Healthy living🍃 · 著書 『Update. 』📘 · お仕事のご依頼はメールへお願いします※mgにつながります · @clastellar.official design🪡 · @otto.code385 👨🏽&👧🏻👶🏼 · @sayakomeshi
236K
Followers
0.1%
Engagement
145K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›tokyo based beauty & style · biz inquiries · for Japan · for ROW
227K
Followers
0.8%
Engagement
98K
Avg views
Average engagement. Top 44% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›life in Tokyo as a local japanese · PR 💌 · nail salon founder @tokyocitynail ↓
224K
Followers
0.5%
Engagement
101K
Avg views
Average engagement. Bottom 41% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🗺️Tailor Made Tour Guide | DM for your trip · 🇯🇵Showcasing Japan📍Osaka
221K
Followers
2.9%
Engagement
244K
Avg views
Strong engagement. Top 21% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion | Training | Skin care | Travel | Filmmaker · Sub➡︎ @pep.training
211K
Followers
2.9%
Engagement
124K
Avg views
Strong engagement. Top 18% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Olympian 2025 ⭕️ · IFBB PRO Men's physique · TEAM J.P.T and Y3T
211K
Followers
3.8%
Engagement
227K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 : Tokyo🇯🇵 · 📹 : Videographer / Photographer · 🖼️ : @shuto_gallery · Contact : DM or Mail
199K
Followers
0.2%
Engagement
20K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tokyo → Seoul 🇯🇵🇰🇷 · 도쿄 4년의 경험과 취향을 기록합니다. · 👔 Fashion · 🗼 Tokyo Guide & Travel · 🏠 Room Diary
197K
Followers
1.4%
Engagement
143K
Avg views
Average engagement. Top 33% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Kana 👁️👁️ Cosplayer & Photographer · 🔜 C107 🇯🇵 · 📩 (work)
197K
Followers
6.5%
Engagement
338K
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›最新スポットを求めて全国＆海外へお出かけする日本一暇な夫婦🏃♂️ · 【総フォロワー45万人】 · 拠点👉東京 出身👉関西 · 夫🧑🏻ぼんすけ @bonsuke_1010 · 妻👩🏻🦰りりか @ririkaguitar · 監修してる店 @teppanyaki_bons · ご依頼はDMにて📮
193K
Followers
3.7%
Engagement
1.1M
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›OHAYO Hommas 📍tokyo, 日本 · My mom’s food is the only 10/10 · DM or email for business inquiries/collaboration · PRのご依頼はDMかEメールまで · 4th Time · EmptyDel…
186K
Followers
0.6%
Engagement
47K
Avg views
Average engagement. Top 49% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tokyo🗼 · お仕事のご依頼はメールにてお願い致します📨
186K
Followers
0.4%
Engagement
216K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Japanese and Zen Gardens from · Japan 🇯🇵 and around the world 🌎 · For feature tag @japanese_gardens
176K
Followers
0.8%
Engagement
17K
Avg views
Average engagement. Top 41% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›“Magazine for the Hip” HOUYHNHNM & Commune H. Fashion, Culture and Lifestyle based in TOKYO.
168K
Followers
0.5%
Engagement
44K
Avg views
Average engagement. Bottom 44% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📸 本｜旅｜セルフケア · 🌿 働く女性の、心地よい暮らしのヒント · 📩 お仕事のご相談はメールにお願いいたします
156K
Followers
1.0%
Engagement
216K
Avg views
Average engagement. Top 38% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for creators in Japan, free on a strategy call.
We track at least 388 creators with a verified home base in Japan, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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All creatorsCities in Japan:
Tokyo40The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 388 creators in Japan and publish the largest with a verified profile | 40 | 10,890 across our published pages |
| Median followersInstagram in Japan vs all 10,890 creators across our published pages | 260K | 76K |
| Median engagement rate | 0.6% | 1.0% |
| Median average views | 178K | 31K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 Instagram creators in Japan. We track at least 388 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 260K followers, and the average engagement rate across the page is 1.3%. By size, 88% are mid-tier creators (100,000 to 500,000) and 13% are macro creators (500,000 and above).
じゅかな𓌉大好物は高カロリー【Japan Food Trip】 (@jukananan727) has the largest following on this page at 1.3M. Follower count is not the same as performance though. Kanalyss (@kan.alyss) has the highest engagement rate here at 6.54%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Travel & Adventure, Beauty and Restaurants & Cafes & Bars. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Japan home base. The places they mention most in their posts are Tokyo, Osaka and Kyoto. By country, the most mentioned are Japan, United States and South Korea. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.