Creator Directory
The 40 biggest creators we track with a verified home base in New Zealand, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 136 creators in New Zealand; these are the largest with a verified profile.
40 creators, ranked by audience
Professional 🏏 from Tauranga · Not on Facebook or Twitter · Hakuna matata · Commercial Enquiries:
3.3M
Followers
3.2%
Engagement
418K
Avg views
Strong engagement. Top 25% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Cooking is my love language
883K
Followers
3.9%
Engagement
600K
Avg views
Strong engagement. Top 14% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🏔️ Exploring New Zealand’s nature and landscapes · 🌿 Sharing travel inspiration and local highlights · ✈️ Don’t miss this flight deal to New Zealand👇
454K
Followers
0.2%
Engagement
16K
Avg views
Low engagement. Bottom 6% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• Private Chef - NZ | The Sourdough guy · • Bookings ~ DM or email · • Collabs ~ Agent Alex 👩💼
350K
Followers
0.7%
Engagement
153K
Avg views
Modest engagement. Bottom 36% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NZ · @jungwon.eats
176K
Followers
1.0%
Engagement
417K
Avg views
Average engagement. Top 50% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Ash, Liam & 🐾 Maggie · The house with the green kitchen 🌲 · We built a custom home on our one acre lifestyle block in Auckland, New Zealand 🌱
136K
Followers
3.6%
Engagement
92K
Avg views
Strong engagement. Top 19% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Share your favourite photos and travel memories on our timeline.
126K
Followers
0.4%
Engagement
13K
Avg views
Modest engagement. Bottom 22% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍New Zealand
113K
Followers
3.8%
Engagement
321K
Avg views
Strong engagement. Top 17% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Foodie's Table | Chinese-Kiwi Couple · 👩❤️👨Our guide to deliciousness, fun activities and cool stuff · "Okay Bye!" · ✉️ foodiestablenz@gmail · 📍Aot…
110K
Followers
—
Engagement
60K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🔥 midsized never mid · 🌸 2025 @fashionquarterly Content Creator of the Year - seen in @vogueindia @remixmagazine & FQ · 🥝 NZ
106K
Followers
0.2%
Engagement
22K
Avg views
Low engagement. Bottom 6% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Travel~Food ~Lifestyle · Helps you to cook no fail recipes
103K
Followers
0.3%
Engagement
23K
Avg views
Low engagement. Bottom 14% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Health, fitness, gardening, kids, and good food. · 🎙 Well & Good podcast host · 📺 Bachelor/Bachelorette NZ host
101K
Followers
0.6%
Engagement
55K
Avg views
Modest engagement. Bottom 31% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🇳🇿 I’m Ash! Your New Zealand Travel Bestie · 🥝 Helping you find the best places to explore · ⬇️ 700+ places on my NZ Map!
96K
Followers
1.1%
Engagement
68K
Avg views
Average engagement. Top 47% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your guide to the neatest corners of New Zealand Aotearoa 🗺 · Find the best local places to eat, drink, shop and explore across the country here 👇
93K
Followers
0.0%
Engagement
34K
Avg views
Low engagement. Bottom 1% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Welcome to my wardrobe 🫶🏼 · House reno @ellavictoria.home · Shop my outfits 👇🏼
67K
Followers
0.3%
Engagement
21K
Avg views
Modest engagement. Bottom 17% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍YouTuber 📍Content Creator📍நியூசிலாந்துதமிழன்🔥 · Follow to Learn more about New Zealand 🇳🇿!! · DM for Collaboration 🙌🏻,
63K
Followers
2.7%
Engagement
59K
Avg views
Average engagement. Top 31% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Photographer lost in my own insanity · Based in Girona from New Zealand · Wanna ride bikes and exist in nice light
58K
Followers
7.2%
Engagement
11K
Avg views
Exceptional engagement. Top 8% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›probably outside ◡̈ · sharing hikes, adventure + nz travel · 📍Wanaka, New Zealand · ⤹ My Wanaka Guide
57K
Followers
3.3%
Engagement
68K
Avg views
Strong engagement. Top 22% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Find the best things to do in New Zealand · 🏔NZ Photographer · 🔥Hiking / Camping / Skiing / Travel
51K
Followers
1.6%
Engagement
51K
Avg views
Average engagement. Top 42% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Quiet places and thoughtful design · Often first behind the lens of Aotearoa’s newest escapes · 200+ luxury stays captured
51K
Followers
0.7%
Engagement
9.5K
Avg views
Modest engagement. Bottom 36% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
made in nz · @thedidagency · 105k on TikTok 🫶🏽
50K
Followers
0.9%
Engagement
8K
Avg views
Average engagement. Bottom 44% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›➸ Your guide for · ✿ Brown skin friendly beauty buys · ✿ Lipstick Swatches · ✿ Skincare & Makeup reviews · 👗 ✈️ @varshaslife
42K
Followers
0.5%
Engagement
6.2K
Avg views
Modest engagement. Bottom 28% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My life 🤍✝️ · @wearetenzing & @aucklandactors · Founder of @deartheseries @dearbridesnz @dearcommunitynz @sevencontentstudionz & @hannahkoumakiscloth…
42K
Followers
0.6%
Engagement
37K
Avg views
Modest engagement. Bottom 33% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›• 40 from New Zealand · • Colourful Style Inspo · • Shooting from my Jaecoo 🚙 · • NZ Polo Open Ambassador · • Art of Nails H&Co Ambassador
41K
Followers
0.2%
Engagement
4.8K
Avg views
Low engagement. Bottom 11% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›•A girl who eats, shops, and lives life to the fullest · •Auckland, NZ · •TikTok @jasminekim__
41K
Followers
—
Engagement
14K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sadie’s mom 🎀 · SAHM life, recipes, real chat and life in between ❣️ · 📍 christchurch NZ · ✨ represented by: @johnson_laird
40K
Followers
1.6%
Engagement
30K
Avg views
Average engagement. Top 39% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›travel, foodie + matcha queen | Christchurch, NZ · 💌 collabs: · 💖 @girlseatandmeet
39K
Followers
0.8%
Engagement
317K
Avg views
Average engagement. Bottom 42% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›39K
Followers
0.3%
Engagement
3.8K
Avg views
Modest engagement. Bottom 17% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty | Fashion | Lifestyle | Travel · MGMT: @darkerthansnowmgmt
37K
Followers
—
Engagement
134K
Avg views
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel | Stays | Queenstown NZ + worldwide · ✉︎ @luxcreastudio
37K
Followers
7.9%
Engagement
60K
Avg views
Exceptional engagement. Top 6% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Affordable recipes, home projects & realistic ways to live well for less · 📍Auckland · Email: · Home Loan Affordability Calc👇
34K
Followers
13.8%
Engagement
239K
Avg views
Exceptional engagement. Top 3% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🇳🇿 NZ 🏡 · 📍 Gold Coast 🇦🇺 · 🥇12x ᴡᴏᴍᴇɴ’ꜱ ɴᴢ ᴘᴀʀᴋ · 🌏 2019 & 2023 ᴡᴏʀʟᴅꜱ🥈 · ⚡️ @cellucor_anz · 🥰 @dylhouse5 · 📧 Business Contact · ᴀʟᴇxᴀɴᴅʀᴀᴍᴀᴅꜱᴇɴ@ᴏᴜᴛ…
30K
Followers
—
Engagement
6.6K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Professional Downhill MTB · Rotorua, New Zealand · @trekfactoryracingdh · @monsterenergy
27K
Followers
4.5%
Engagement
91K
Avg views
Strong engagement. Top 11% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Welcome to my diary 👋🏻 · Sharing what I wear, eat, and visit in Aotearoa 👀 · 🏠 Auckland, New Zealand
27K
Followers
0.1%
Engagement
4.9K
Avg views
Low engagement. Bottom 3% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Can’t decide Outfit?I’ll style🪄 · Partnered: @rihoas_official @danielwellington · NZ/Online🌎 · Isaiah 46:4🪷🧿
26K
Followers
0.4%
Engagement
4.2K
Avg views
Modest engagement. Bottom 25% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Just spinning pedals 🙌
26K
Followers
1.8%
Engagement
13K
Avg views
Average engagement. Top 36% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›#AnythingIsPossible. · #IMNZ #IM703NZ · Register here 👇
25K
Followers
1.1%
Engagement
5.5K
Avg views
Average engagement. Top 44% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Bingen / Rheinhessen · • wine 🍷 · • hunting 🐇 · • dogs 🐶 · • chicken 🐣 · • sustainability 🌍 · • smash the patriarchy ✊
24K
Followers
1.0%
Engagement
4.8K
Avg views
Average engagement. Bottom 47% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›▫️Cycling New Zealand 🇳🇿 · ▫️Road • Gravel • Triathlon · ▫️Cycling stories from Aotearoa · ▫️follow me & Let’s ride together · 📍DM for collab
23K
Followers
2.7%
Engagement
16K
Avg views
Average engagement. Top 31% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tāmaki Makaurau eats 🇳🇿 · Filling my stomach then your feed 🍔 · Collab enquiries: DM or 💌
22K
Followers
1.8%
Engagement
15K
Avg views
Average engagement. Top 33% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for creators in New Zealand, free on a strategy call.
We track at least 136 creators with a verified home base in New Zealand, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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All creatorsThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 136 creators in New Zealand and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersInstagram in New Zealand vs all 11,056 creators across our published pages | 51K | 77K |
| Median engagement rate | 1.0% | 1.1% |
| Median average views | 27K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 Instagram creators in New Zealand. We track at least 136 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 51K followers, and the median engagement rate across the page is 1.0%. By size, 70% are micro creators (10,000 to 100,000), 25% are mid-tier creators (100,000 to 500,000) and 5% are macro creators (500,000 and above).
Kane Williamson (@kane_s_w) has the largest following on this page at 3.3M. Follower count is not the same as performance though. Kylie (@kylie_renos) has the highest engagement rate here at 13.82%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Travel & Adventure, Sports & Athletics, Fashion & Style and Food & Cooking. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified New Zealand home base. The places they mention most in their posts are Auckland, Queenstown and Christchurch. By country, the most mentioned are New Zealand, Australia and South Korea. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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