Creator Directory

Top Influencers in Sweden

The 33 biggest creators we track with a verified home base in Sweden, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 224 creators in Sweden; these are the largest with a verified profile.

33creators ranked on this page
224+creators tracked in Sweden
2.3M+creators in the live database
Last updated

33 creators, ranked by audience

Filippa Fransson 🇸🇪 profile photo

1.Filippa Fransson 🇸🇪

@filippafranssoon
Fashion & Style

@dfyne.official athlete | FRANSSON · Glute Guide 2.0 🔗

1.2M

Followers

3.1%

Engagement

863K

Avg views

Strong engagement. Top 23% of the 33 creators here, where the median is 1.3%.

Post categories

Fashion & Style37%
Fitness & Workouts33%
Beauty7%
Travel & Adventure7%

Cities

California4%
Los Angeles4%

Countries

United States7%
Spain4%

Audience gender

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Johanna F. Herrstedt profile photo

2.Johanna F. Herrstedt

@johannaherrstedt
StockholmBeauty

📍Stockholm|SWE · ♥️ Beauty/Photography · 🖤 TikTok: JoHerrstedt · 📷 Lightroom: @johannaherrstedtpresets · 📸 @nikoneurope creator

794K

Followers

5.0%

Engagement

155K

Avg views

Exceptional engagement. Top 10% of the 33 creators here, where the median is 1.3%.

Post categories

Beauty68%
Fashion & Style8%
Personal Development & Motivation8%
Travel & Adventure8%

Cities

Chiang Mai4%
Koh Kood4%

Countries

Thailand8%

Audience gender

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Patrik Luther profile photo

3.Patrik Luther

@pataluth
Nature & Outdoors

Swedish Wildlife 🦡 🦊 🐝 · Camera: Nikon Z9 📸

727K

Followers

2.2%

Engagement

528K

Avg views

Average engagement. Top 37% of the 33 creators here, where the median is 1.3%.

Post categories

Nature & Outdoors73%
Photography & Videography27%

Cities

Hallstavik9%
Norrtälje9%

Countries

Sweden27%

Audience gender

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Camilla Hamid profile photo

4.Camilla Hamid

@camillahamid
Baking & Desserts

📍@sweetsbycamilla · 🎁 @baksaker · Alla recept 👇🏻

613K

Followers

1.3%

Engagement

200K

Avg views

Average engagement. Bottom 47% of the 33 creators here, where the median is 1.3%.

Post categories

Baking & Desserts47%
Food & Cooking24%
Books & Literature21%
Film & TV Commentary6%

Cities

Stockholm6%

Countries

Sweden6%

Audience gender

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Sepideh Fitness profile photo

5.Sepideh Fitness

@sisipide
StockholmFitness & Workouts

Founder @liftwithsepi · 📍Stockholm · ✝️ God is within her she will not fail! · 🏋️‍♀️Join my App - Make fitness your lifestyle👇🏼

318K

Followers

2.3%

Engagement

259K

Avg views

Average engagement. Top 33% of the 33 creators here, where the median is 1.3%.

Post categories

Fitness & Workouts50%
Nutrition & Diet21%
Activism & Social Justice14%
Spirituality & Mindfulness7%

Cities

Tenerife7%

Countries

Iran14%
Spain7%

Audience gender

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Antonia 'Anty' Isoletto profile photo

6.Antonia 'Anty' Isoletto

@anty
Beauty

Swedish YouTuber & beauty addict 💄 · Contact: 📬

291K

Followers

1.0%

Engagement

113K

Avg views

Modest engagement. Bottom 33% of the 33 creators here, where the median is 1.3%.

Post categories

Beauty17%
Fashion & Style17%
Food & Cooking8%
Home Decor & Interior Design8%

Cities

Oslo4%

Countries

Norway4%
Sweden4%

Audience gender

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Nino&Julia profile photo

7.Nino&Julia

@ninojuliaofficial
Dance & Choreography

DANCERS 🇸🇪 · TikTok: 1,5M+ followers📱 · @teveo discount code: SEDANCE

267K

Followers

0.4%

Engagement

18K

Avg views

Low engagement. Bottom 13% of the 33 creators here, where the median is 1.3%.

Post categories

Dance & Choreography18%
Home Decor & Interior Design18%
Fashion & Style12%
Music & Singing12%

Cities

Stockholm9%
Jörn6%

Countries

Sweden18%
DC3%

Audience gender

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Arefa Ahmadi profile photo

8.Arefa Ahmadi

@ariskinblogg
Beauty

📍Sweden 🇸🇪 · Skincare therapist 👩‍🎓

217K

Followers

1.1%

Engagement

104K

Avg views

Average engagement. Bottom 40% of the 33 creators here, where the median is 1.3%.

Post categories

Beauty67%
Nature & Outdoors8%
Personal Development & Motivation8%
Photography & Videography8%

Cities

Stockholm8%

Countries

Sweden8%

Audience gender

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Sven Thorgren profile photo

9.Sven Thorgren

@sventhorgren
Sports & Athletics

Swedish snowboarder · 8 times X Games medals · Ripoff Session livestream 19:30CET

201K

Followers

3.0%

Engagement

174K

Avg views

Average engagement. Top 27% of the 33 creators here, where the median is 1.3%.

Post categories

Sports & Athletics40%
Travel & Adventure27%
Beauty7%
Career & Productivity7%

Cities

Kläppen20%
Alaska7%

Countries

Sweden27%
Canada13%

Audience gender

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Lady Malin profile photo

10.Lady Malin

@mm.malinmelin
Pets & Animals

🇸🇪Farm, Lifestyle, Family · Competition and Forest horses · 🦮Legally blind horse breeder

174K

Followers

1.0%

Engagement

51K

Avg views

Modest engagement. Bottom 37% of the 33 creators here, where the median is 1.3%.

Post categories

Pets & Animals100%

Audience gender

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Margareta Hallin profile photo

11.Margareta Hallin

@50something.se
GothenburgFashion & Style

🙋🏼‍♀️Outfits, inspiration, tips · 🧵Kläder, symönster, tyger · 📕Min bok - Hitta din stil · 📍Göteborg🇸🇪 · ❣️DM för frågor · 👗@hallindesign

119K

Followers

1.5%

Engagement

80K

Avg views

Average engagement. Top 47% of the 33 creators here, where the median is 1.3%.

Post categories

Fashion & Style67%
Beauty11%
Health & Wellness6%
Home Decor & Interior Design6%

Cities

Göteborg11%
Uppsala11%

Countries

Sweden33%

Audience gender

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𝐃𝐎𝐍 𝑪𝑹𝑨𝑺𝑯 profile photo

12.𝐃𝐎𝐍 𝑪𝑹𝑨𝑺𝑯

@doncrash
Music & Singing

Ozzy look-alike? · Swedish. Long hair. Loud life. · Drummer of H.E.A.T. | 80s Rock’n’Roll · 👇My links:

116K

Followers

5.3%

Engagement

236K

Avg views

Exceptional engagement. Top 7% of the 33 creators here, where the median is 1.3%.

Post categories

Music & Singing40%
Fitness & Workouts20%
Luxury Fashion & Accessories13%
Beauty7%

Cities

Stockholm13%
Berlin7%

Countries

Sweden13%
Ukraine13%

Audience gender

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Emelie Hjort 🤍 profile photo

13.Emelie Hjort 🤍

@emelieolson
Fashion & Style

Contact: ✉️ · 📍 Sweden · Mom to Alba 🤍 · Podcast @stokochstil 🎙️

113K

Followers

3.1%

Engagement

33K

Avg views

Strong engagement. Top 20% of the 33 creators here, where the median is 1.3%.

Post categories

Fashion & Style36%
Parenting & Family Life16%
Beauty9%
Travel & Adventure9%

Cities

Florence5%
London4%

Countries

Italy9%
Spain4%

Audience gender

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Martin Hansson profile photo

14.Martin Hansson

@martinhanssons
StockholmFashion & Style

Menswear | Lifestyle | Travel · Fashion journalist & style expert @tv4 · Stockholm based

109K

Followers

0.5%

Engagement

36K

Avg views

Modest engagement. Bottom 23% of the 33 creators here, where the median is 1.3%.

Post categories

Fashion & Style28%
Travel & Adventure23%
Luxury Fashion & Accessories13%
Luxury Travel & Hotels13%

Cities

Florence8%
Stockholm8%

Countries

Italy21%
Sweden21%

Audience gender

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Vendela Svensson profile photo

15.Vendela Svensson

@vendelasvensson
StockholmParenting & Family Life

Fashion, beauty, lifestyle & motherhood · 📍 Stockholm | ✉️

107K

Followers

4.9%

Engagement

307K

Avg views

Strong engagement. Top 13% of the 33 creators here, where the median is 1.3%.

Post categories

Parenting & Family Life56%
Fashion & Style14%
Personal Development & Motivation8%
Beauty6%

Countries

United Kingdom3%

Audience gender

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SÄKER STIL #säkerstil profile photo

16.SÄKER STIL #säkerstil

@sakerstil
Fashion & Style

Influencer of the Year (ELLE Swe) / Hit podcast #säkerstilpodden / Style Tips for an everlasting closet ♻️ By @emiliadeporet & @ebbavonsydow

104K

Followers

0.4%

Engagement

115K

Avg views

Low engagement. Bottom 10% of the 33 creators here, where the median is 1.3%.

Post categories

Fashion & Style67%
Luxury Fashion & Accessories33%

Cities

Paris33%

Countries

France33%

Audience gender

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Bambi Borg profile photo

17.Bambi Borg

@bambiborg
Beauty

𝘔𝘜𝘈 | 𝘎𝘙𝘈𝘗𝘏𝘐𝘊 𝘋𝘌𝘚𝘐𝘎𝘕𝘌𝘙 | 𝘚𝘜𝘉𝘑𝘌𝘊𝘛 𝘖𝘍 𝘈𝘕 𝘐𝘔𝘈𝘎𝘌 𝘌𝘟𝘗𝘓𝘖𝘙𝘐𝘕𝘎 𝘛𝘏𝘌 𝘐𝘕𝘛𝘌𝘙𝘚𝘌𝘊𝘛𝘐𝘖𝘕 𝘖𝘍 𝘈𝘙𝘛, 𝘍𝘈𝘚𝘏𝘐𝘖𝘕 & 𝘗𝘏𝘖𝘛𝘖𝘎𝘙𝘈𝘗𝘏𝘠 | 𝘍𝘙𝘖𝘔 𝘚𝘞𝘌𝘋𝘌𝘕 🏳️‍⚧️ 𝘉𝘈𝘔𝘉𝘐-𝘉𝘖𝘙𝘎@𝘓𝘐𝘝𝘌.𝘚𝘌

101K

Followers

0.4%

Engagement

14K

Avg views

Modest engagement. Bottom 20% of the 33 creators here, where the median is 1.3%.

Post categories

Beauty44%
Fashion & Style25%
Personal Development & Motivation13%
Cosplay6%

Audience gender

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Bina Bengtsson profile photo

18.Bina Bengtsson

@binabengtsson
StockholmTravel & Adventure

📍Stockholm, Sweden · 👻 Bina_bengtsson · 💪🏽@myproteinnordics code: BINAMYP

97K

Followers

0.8%

Engagement

28K

Avg views

Modest engagement. Bottom 27% of the 33 creators here, where the median is 1.3%.

Post categories

Travel & Adventure50%
Fitness & Workouts20%
Beauty10%
Home Decor & Interior Design10%

Cities

Arlanda10%
Malmö10%

Countries

Sweden30%
Spain10%

Audience gender

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Tigerpetri profile photo

19.Tigerpetri

@tigerpetri
SlottsskogenFashion & Style

Petri Tigercrona, curator, Skokloster Castle · Historic houses ~ historical fashion ~ time traveller

96K

Followers

1.4%

Engagement

30K

Avg views

Average engagement. Top 50% of the 33 creators here, where the median is 1.3%.

Post categories

Fashion & Style57%
Art & Illustration14%
Beauty7%
Cosplay7%

Cities

Stockholm21%
Drottningholm7%

Countries

Sweden43%
France7%

Audience gender

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Burgerdudes profile photo

20.Burgerdudes

@burgerdudes
StockholmFood & Cooking

🍔 Burgerdudes.com (1300+ reviews) · 🥩 “The Michelin Guide for burgers” — @telegraph · 📘 Best-selling cookbook authors · 🌍 @worlds25bestburgers

95K

Followers

0.1%

Engagement

488K

Avg views

Low engagement. Bottom 7% of the 33 creators here, where the median is 1.3%.

Post categories

Food & Cooking47%
Restaurants & Cafes & Bars46%
Local Things to Do6%
Books & Literature1%

Cities

Stockholm17%
Belgrade3%

Countries

Sweden58%
Denmark8%

Audience gender

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Female
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Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Booking creators in Sweden?

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Mikaela Sundlöv profile photo

21.Mikaela Sundlöv

@mikaelasundlov
Fashion & Style

swedish content creator · contact: co-founder @mikevystudio

94K

Followers

1.3%

Engagement

7.4K

Avg views

Average engagement. Bottom 43% of the 33 creators here, where the median is 1.3%.

Post categories

Fashion & Style28%
Local Things to Do8%
Nature & Outdoors8%
Food & Cooking5%

Audience gender

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Daniel Paris profile photo

22.Daniel Paris

@danielparis
StockholmLocal Things to Do

📺 Programledare i TV och radio, trendspanare inom sociala medier och deltagare i Spelet på SVT · 👨🏻‍🎓 Socionom

93K

Followers

1.5%

Engagement

257K

Avg views

Average engagement. Top 43% of the 33 creators here, where the median is 1.3%.

Post categories

Local Things to Do18%
Comedy & Humor11%
Film & TV Commentary11%
Personal Development & Motivation11%

Cities

Solna4%
Stockholm4%

Countries

Sweden11%

Audience gender

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Susan Törnqvist profile photo

23.Susan Törnqvist

@susantornqvist
GothenburgBeauty

Content Creator / Interior designer · @arca.designstudio · Mom to 👩🏽👧🏼🧒🏼 · 📩 to: · 📍Göteborg

91K

Followers

0.0%

Engagement

23K

Avg views

Low engagement. Bottom 1% of the 33 creators here, where the median is 1.3%.

Post categories

Beauty31%
Home Decor & Interior Design24%
Fitness & Workouts7%
Travel & Adventure7%

Cities

Ullared7%
Göteborg3%

Countries

Sweden14%

Audience gender

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Joanna Swica profile photo

24.Joanna Swica

@joannaswica
Sports & Athletics

Träningsprofil/Entreprenör/Författare "Alla mina steg". Lic.PT & löpcoach. Robinson 2021. Grundare: @friendcation.se & runclub @sowhat.collective

90K

Followers

2.5%

Engagement

101K

Avg views

Average engagement. Top 30% of the 33 creators here, where the median is 1.3%.

Post categories

Sports & Athletics31%
Fitness & Workouts19%
Beauty13%
Esports & Gaming6%

Cities

Barcelona19%
Stockholm6%

Countries

Spain19%
Sweden13%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Aude Asklöv profile photo

25.Aude Asklöv

@asklovaude
StockholmFashion & Style

to become a woman with exceptional taste · french heritage, style, fragrances & attitude · editor at @nudenotesofficial · shop my closet ⬇︎

73K

Followers

6.9%

Engagement

96K

Avg views

Exceptional engagement. Top 3% of the 33 creators here, where the median is 1.3%.

Post categories

Fashion & Style48%
Beauty15%
Personal Development & Motivation11%
Health & Wellness7%

Cities

Paris4%

Countries

France4%
Sweden4%

Audience gender

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Karin Boo Wiklander profile photo

26.Karin Boo Wiklander

@karinboowiklander
GothenburgHome Decor & Interior Design

SWEDEN/Gothenburg · Soft luxury, Scandinavian living 📸 · Mom of three 🤍🤍🤍 · PR at Boråstapeter | Inquiries:

72K

Followers

0.4%

Engagement

14K

Avg views

Low engagement. Bottom 13% of the 33 creators here, where the median is 1.3%.

Post categories

Home Decor & Interior Design46%
Travel & Adventure23%
Nature & Outdoors15%
Fashion & Style8%

Cities

Orta San Giulio8%
Paris8%

Countries

France15%
Sweden15%

Audience gender

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Helin Tarhan profile photo

27.Helin Tarhan

@heeliin
StockholmPersonal Development & Motivation

daily looks & life notes 💌 · ugc | copywriter | stockholm

71K

Followers

0.0%

Engagement

12K

Avg views

Low engagement. Bottom 1% of the 33 creators here, where the median is 1.3%.

Post categories

Personal Development & Motivation50%
Books & Literature14%
Fashion & Style14%
Local Things to Do7%

Audience gender

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Inredningshjalpen profile photo

28.Inredningshjalpen

@inredningshjalpen
Home Decor & Interior Design

Inredning| Design| Trender| nordisk agent för italienska Ethimo och franska Home Spirit · Allt kryddat med kärlek, välkommen hit! · Kram Anette

70K

Followers

0.0%

Engagement

1.2K

Avg views

Low engagement. Bottom 1% of the 33 creators here, where the median is 1.3%.

Post categories

Home Decor & Interior Design79%
Sports & Athletics14%
Food & Cooking7%

Cities

Porto Rafael7%

Countries

France7%
Italy7%

Audience gender

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nathalie söderqvist profile photo

29.nathalie söderqvist

@nathlalie
UppsalaParenting & Family Life

🇸🇪 uppsala · 🤍 dennis, leon, thea, enzo, liam · @bullpadel_nordic · @bullpadelsport · @celsiussverige · @swedol_uppsala

66K

Followers

0.9%

Engagement

5K

Avg views

Modest engagement. Bottom 30% of the 33 creators here, where the median is 1.3%.

Post categories

Parenting & Family Life60%
Home Decor & Interior Design10%
Personal Development & Motivation10%

Audience gender

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Anna ♡ Münster profile photo

30.Anna ♡ Münster

@annaxsommer
Education & Study Hacks

🧠 Psychology & Sustainability Science MSc 🌿 · 🌍 „TRAVEL26“ for discount @timetravelsclub ☃️ · 👩🏼‍🎓 nächstes Ziel: Doktor 🥼 Sommer · 🎥 guide to study…

62K

Followers

0.0%

Engagement

41K

Avg views

Low engagement. Bottom 1% of the 33 creators here, where the median is 1.3%.

Post categories

Education & Study Hacks41%
Travel & Adventure32%
Environmental & Sustainability6%
Personal Development & Motivation6%

Cities

Lund35%
Klaipėda9%

Countries

Sweden62%
Lithuania18%

Audience gender

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INSPOTIPS by Helin profile photo

31.INSPOTIPS by Helin

@inspotips1
VarbergFashion & Style

Interior| DIY | asmr | lifestyle · افكار ديكور بسيطة ودافئة | يوميات من بيتي 🤍 · 📍 Varberg, Sweden · 🗣️ Kurdî | عربي | Svenska | English · 📩 PR & col…

62K

Followers

4.5%

Engagement

128K

Avg views

Strong engagement. Top 17% of the 33 creators here, where the median is 1.3%.

Post categories

Fashion & Style13%
Home Decor & Interior Design13%
Personal Development & Motivation13%
Technology & Gadgets13%

Audience gender

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Naba Al Azaizi profile photo

32.Naba Al Azaizi

@nabaazaizi
Beauty

Beauty & Lifestyle | Sweden 📍

60K

Followers

0.1%

Engagement

3K

Avg views

Low engagement. Bottom 3% of the 33 creators here, where the median is 1.3%.

Post categories

Beauty100%

Audience gender

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Female
Male

Audience gender breakdown is available on a strategy call.

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Hunderbara Sverige profile photo

33.Hunderbara Sverige

@hunderbarasverige
Restaurants & Cafes & Bars

Här har du en fickguide till hundvänliga ställen och fyrbenta äventyr i Sverige. 🐾🇸🇪 · #hunderbarasverige · Kontakt:

47K

Followers

1.6%

Engagement

41K

Avg views

Average engagement. Top 40% of the 33 creators here, where the median is 1.3%.

Post categories

Restaurants & Cafes & Bars29%
Local Things to Do26%
Nature & Outdoors13%
Travel & Adventure13%

Cities

Göteborg10%
Stockholm10%

Countries

Sweden61%
Sverige6%

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Audience gender breakdown is available on a strategy call.

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Want the full data on any of these creators?

Audience breakdowns, past brand work and realistic rates for creators in Sweden, free on a strategy call.

How this list is built

We track at least 224 creators with a verified home base in Sweden, part of a live database of 2.3M+ creators. This page lists the 33 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.

Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.

Guides for working with creators

Other niches in Sweden:

Fashion23

The data

Download the creators in Sweden

Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.

Last updated
MeasureOn this pageThe wider data set
Creators ranked hereWe track at least 224 creators in Sweden and publish the largest with a verified profile3310,890 across our published pages
Median followersInstagram in Sweden vs all 10,890 creators across our published pages101K76K
Median engagement rate1.3%1.0%
Median average views80K31K

FAQ

Frequently asked questions

Everything on this page is measured from live Instagram data. These answers are generated from the 33 creators shown above, so they change when the data does.

This page ranks 33 Instagram creators in Sweden. We track at least 224 of them and list the largest by audience here, with the engagement rate and average views behind each one.

The median creator on this page has 101K followers, and the average engagement rate across the page is 2%. By size, 48% are micro creators (10,000 to 100,000), 39% are mid-tier creators (100,000 to 500,000) and 12% are macro creators (500,000 and above).

Filippa Fransson 🇸🇪 (@filippafranssoon) has the largest following on this page at 1.2M. Follower count is not the same as performance though. Aude Asklöv (@asklovaude) has the highest engagement rate here at 6.87%, which is usually the better signal of whether an audience is paying attention.

Across this page the most common post categories are Fashion & Style, Beauty, Home Decor & Interior Design and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.

Every creator here has a verified Sweden home base. The places they mention most in their posts are Stockholm, Paris and Lund. By country, the most mentioned are Sweden, France and Italy. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

How many Instagram creators in Sweden are on this page?

This page ranks 33 Instagram creators in Sweden. We track at least 224 of them and list the largest by audience here, with the engagement rate and average views behind each one.

How big are Instagram creators in Sweden typically?

The median creator on this page has 101K followers, and the average engagement rate across the page is 2%. By size, 48% are micro creators (10,000 to 100,000), 39% are mid-tier creators (100,000 to 500,000) and 12% are macro creators (500,000 and above).

Who are the biggest Instagram creators in Sweden?

Filippa Fransson 🇸🇪 (@filippafranssoon) has the largest following on this page at 1.2M. Follower count is not the same as performance though. Aude Asklöv (@asklovaude) has the highest engagement rate here at 6.87%, which is usually the better signal of whether an audience is paying attention.

What do these creators post about?

Across this page the most common post categories are Fashion & Style, Beauty, Home Decor & Interior Design and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.

Where are these creators based?

Every creator here has a verified Sweden home base. The places they mention most in their posts are Stockholm, Paris and Lund. By country, the most mentioned are Sweden, France and Italy. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

How do I get their contact details and rates?

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Where does this data come from?

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

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