Brand Library · Entertainment
These are the 24 biggest creators who collaborated with @lego in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 701 creators collaborating with the brand in total.
Driving culture forward. · Work with us @hypemaker · Shop with us @hbx · Insights @hype___mind
10.3M
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 5% of the 24 creators here, where the median is 1.0%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›est. 1999 world’s FIRST online magazine · architecture | art | design | technology
4.1M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Youtuber · Millennial/Gamer/Dad/Big Nerd · UGC + Brand
4M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Emmy nominee · 🏆 2X Mirrorball Champ on DWTS · ❤️🔥 Wife to @carson.mcallister
2.4M
Followers
2.0%
Engagement
1
Collabs
Average engagement. Top 32% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Author, illustrator, writer, presenter, occasional model, fashionable dad. · Management - @mcsaatchitalent
2.4M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Creator of the Year 2025 🏆 · On The World Tour to 130 countries 🌍🪜 · Pre-order my book ⬇️⬇️⬇️
2M
Followers
4.2%
Engagement
1
Collabs
Strong engagement. Top 18% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Paris - Los Angeles - Philly · Chevalier / Knight 🇫🇷 · Shop Elizabeth Taylor x JL Collection Now!
1.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sharing pieces of me, my life, and my home 🫶🏼 · 📍: SF Bay Area
1.2M
Followers
11.1%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎙️@shesinprogresspodcast · Collabs: · @ilovecafelola ☕️ @ilovesainthonore 🍩 @3littlechicksofficial @emilioslasvegas
1.2M
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 36% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tennessee boy
1.1M
Followers
4.2%
Engagement
1
Collabs
Strong engagement. Top 23% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
📍LIFESTYLE CONTENT · 📍CONTATO :
1.1M
Followers
0.0%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your daily dose of motorsport news, racing memes & culture. 🏁 If it has wheels and passion, it belongs here.
1.1M
Followers
1.0%
Engagement
2
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Get the latest news in women's fashion, sneakers and more. · Follow @hypebaebeauty for beauty content.
1.1M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ur fav babygirl 😇 · 📍detroit, mi · @gymshark athlete code marissa10 · @thealiveapp trainer 🧚🏼
1M
Followers
1.1%
Engagement
2
Collabs
Average engagement. Top 45% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨Instagram: @_shday @kehemal · 🫠TIKTOK- 2.5M · 🎥YOUTUBE- SHDAY & MAL · 🟣TWITCH- SHDAYANDMAL
948K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 41% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›BBC RADIO2 mid morning Host · ¼ of the Kay family · Other ½ of @tessdaly · 💯Dad of Two · Mickey & Blue🦮🐕🦺
930K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Be kind to yourself 🦋 · profound hearing loss w cochlear implant🦻🏻@hearyourheart.inc · view my links!👇🏻
912K
Followers
0.3%
Engagement
5
Collabs
Modest engagement. Bottom 27% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@handsome.boysclub
900K
Followers
2.0%
Engagement
1
Collabs
Average engagement. Top 27% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⭐️Not AFFILIATED with Costco · 🦸🏻♀️SuperFan of #Shopping & #Coffee · 📍 Top Costco 🇨🇦 finds here!! · 💌Email in Linktree
799K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your go-to source for NYC free events, pop-ups & freebies by @rebekanewyork! 🌇🤩 #nycforfree · TikTok: nycforfree 📧: · 🌴 LA: @laforfree
784K
Followers
0.5%
Engagement
2
Collabs
Modest engagement. Bottom 36% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🎥 Stop motions & lifestyle · ‘FINAL RESULT IN 3, 2, 1’ Reels · 🏠 @allthatisshe_home
747K
Followers
5.2%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨BEAUTY✨HOME✨FOOD✨ · ✨FAMILY✨STYLE✨TRAVEL✨ · 🖤 @RavenJamesJewellery 🖤 Cult Beauty code: FLEURCB
713K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Becoming Her ✨cackling our way through life queen… · Unhinged Storyteller📍Dallas, TX 🇨🇩🇺🇸
656K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Driving culture forward. · 협업은 @hypemaker · 쇼핑은 @hbx
629K
Followers
4.8%
Engagement
1
Collabs
Strong engagement. Top 14% of the 24 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their LEGO content actually looks like?
See LEGO content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @lego over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
LEGO is a trademark of its owner. Sup is not affiliated with or endorsed by LEGO. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 150 of 240 brands in the library by creator count. | 24 | 701 recorded collaborating with @lego in 12 months |
| Their collaborations | 33 | 942 collaborations recorded in 12 months |
| Median followers | 1.1M | 1M across all 240 brand pages |
| Median engagement rate | 1.0% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.3 across all 701 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 701 creators collaborating with LEGO, across 942 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the LEGO content examples page.
The largest accounts collaborating with LEGO include @hypebeast, @designboom, @90skid4lyfe, @witneycarson, @jimchapman and @maxoklymenko. The most frequent is @daisyykent, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 1.9%.
No. We are not connected to LEGO and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at LEGO and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the entertainment category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Entertainment creators by place:
US 40UK 40Canadian 40Australian 29Los Angeles 40New York 40Atlanta 40London 40Chicago 36Miami 23Toronto 20Houston 34Sup for brands like LEGO:
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