Creator Directory
The 40 biggest UGC creators we track with a verified home base in the UK, ranked by audience size. A creator is here when their own Instagram bio says they make UGC (user-generated content) for brands. We track 584 creators like that in the UK; these are the largest with a verified profile.
40 creators, ranked by audience
Holly Jade | UK | Vegan Baker + Recipe Creator | UGC · THE BEST Vegan Baking Recipes🥣 · 📚’The Little Book of Vegan Bakes’ cookbook OUT NOW! · ALL REC…
1.3M
Followers
4.9%
Engagement
1.1M
Avg views
Exceptional engagement. Top 8% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion • Beauty • Travel · Elevated everyday style · 400k+ community · Partnerships & UGC ▶️
408K
Followers
0.2%
Engagement
46K
Avg views
Low engagement. Bottom 11% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Bucks, UK Interior Creator sharing affordable home styling tips, cute crafts & easy DIY · Collabs | UGC:
325K
Followers
0.9%
Engagement
261K
Avg views
Average engagement. Top 31% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Liverpool · 🌈colour lover · 🌈DIY, interior design, Content Creation, UGC · 🌈 trustee @homotopiafest
293K
Followers
0.5%
Engagement
120K
Avg views
Average engagement. Top 47% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Recipe ideas that make you think 'Why didn't I think of that?' · ✉️Email/DM for Collabs & UGC · Mummy of 2 💛 Quality Food Awards Judge 🏆 · 📍London 🇬🇧
263K
Followers
0.3%
Engagement
127K
Avg views
Modest engagement. Bottom 28% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›❤️Colourful, maximalist, vintage interiors 🇬🇧 · ❤️Styling, upcycling, UGC · ❤️Midlife women inspo, menopause & fashion · ❤️Prev weeny_victorian_house
238K
Followers
0.6%
Engagement
18K
Avg views
Average engagement. Top 42% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🌸Cottage Life · 🌈Colourful Interiors & Lifestyle · 🪴Cottage Garden Ideas · 💫Interior Styling | UGC · 🩵Budget Decor · 📍🇬🇧 Suffolk
234K
Followers
0.2%
Engagement
120K
Avg views
Modest engagement. Bottom 22% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Crafting with kids, Nature-inspired arts & crafts, DIY’s and early years play 🌻 · Northamptonshire Mummy to Mason, Evie & Florence · Content Creator📽…
212K
Followers
1.6%
Engagement
112K
Avg views
Strong engagement. Top 22% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›• UK DIY & Upcycling · • Vintage & Sustainable Home Styling · • Learn to Upcycle with my Easy Reels · Collabs, UGC
200K
Followers
2.7%
Engagement
773K
Avg views
Strong engagement. Top 14% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Chic & Timeless Fashion, Beauty, Lifestyle · Autumn girly 🍂 · London, UK · Collabs & UGC - · 🔗 Shop my looks ↓
191K
Followers
0.5%
Engagement
45K
Avg views
Average engagement. Bottom 44% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
All things home, DIY, styling, Shop with Sam. Sharing a dash of real life and a sprinkle of humour. UK. · 📩 Collabs/UGC -
183K
Followers
0.4%
Engagement
16K
Avg views
Modest engagement. Bottom 36% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @underwoodandcompany • Lesbian Content Creator 🏳️🌈 Oxford📍UGC • Business Enquiries-
146K
Followers
0.1%
Engagement
17K
Avg views
Low engagement. Bottom 6% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Content Creator, UGC and Fashion Styling · Daily outfit ideas and inspiration · 📍 London / CHFW soon · Shop my outfits ⬇️
144K
Followers
0.3%
Engagement
42K
Avg views
Modest engagement. Bottom 31% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Home Interiors | Styling | Lifestyle 🇬🇧 · *25 beautiful homes · Interior Designer & Founder @housebycharlie
142K
Followers
0.1%
Engagement
12K
Avg views
Low engagement. Bottom 1% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›✈️ Fashion, Travel & Lifestyle! 35+ 🌍 · 🏆 Influencer of the Year 2020 · 🇬🇧 UGC & Social Strategy · 🎓 @uniofwarwick
134K
Followers
—
Engagement
50K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍓 Photo & Video Creator | Fashion + Travel + UGC · 📍London · Founder @fred.artstudio
131K
Followers
21.6%
Engagement
506K
Avg views
Exceptional engagement. Top 3% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›• Food Content Creator 🎥 • Easy Recipes🍳 · • Great taste at home 🏠• UGC products · • 16M+ views • 📍LDN
127K
Followers
0.2%
Engagement
10K
Avg views
Low engagement. Bottom 14% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Tourist Destinations | Landmarks | Hotels | Restaurants · 📍 London 🇬🇧 · 💌 Collab👉🏼 · © All content are mine | Request repost · UGC👇🏼
112K
Followers
0.5%
Engagement
54K
Avg views
Average engagement. Top 44% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍹 Cocktails, mocktails, coffees & more! · 👩🏽🔬 Biochemist turned mixologist? (self taught, still learning!) · 💌 DM/Email for collabs & UGC · 📍 London
111K
Followers
0.2%
Engagement
11K
Avg views
Modest engagement. Bottom 19% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 United Kingdom · 🤰🏼mum-to-be June 2026👶🎀 · PR/collab 💌 · UGC📧
110K
Followers
0.6%
Engagement
43K
Avg views
Average engagement. Top 42% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
🏡 Slow reno in our country barn, helping you decorate & style your home on a budget! · 📍Lancashire, UK · 💻UGC | collabs:
106K
Followers
0.4%
Engagement
34K
Avg views
Average engagement. Bottom 42% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UGC | Education Counselor | Daily Style | Travel&Food · Bilgilendirme için Mail Atabilirsiniz! · Londoner · Co-founder @therabbit.agency
106K
Followers
4.5%
Engagement
126K
Avg views
Strong engagement. Top 11% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Renovating our Victorian home in Liverpool📍 · DIY | Home Styling | Lifestyle | Cats 🐾 · ✨Content Creation & UGC
106K
Followers
0.4%
Engagement
12K
Avg views
Modest engagement. Bottom 33% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›▪️UGC Creator 🇬🇧 · ▪️ @talentwise_mgt 📩 · ▪️ @georgestandley7 ⚽️ · ▪️ @rachaelelizabethugc 🎥 · ▪️Shop My Favourites 👇🏼🛍️
106K
Followers
0.1%
Engagement
27K
Avg views
Low engagement. Bottom 1% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Home, Lifestyle & Fashion Creator · Sharing style, home inspiration & everyday life · Liverpool · UGC creator · ✉️ Enquiries:
105K
Followers
0.9%
Engagement
52K
Avg views
Average engagement. Top 33% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup • Skincare • Fragrance • UGC · Content Creator🇬🇧 · Pr/Collabs · Work page @iqrashahbaz_makeupstudio
104K
Followers
0.2%
Engagement
7.4K
Avg views
Modest engagement. Bottom 17% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🍓Millennial Endo Mum of two · 💓 UGC | Home Comfort creator + DIY · 🫶🏼Joyful Style + Nostalgia · 📍Yorkshire, UK
103K
Followers
—
Engagement
105K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📷 UGC Content Creator · 🧑🍳 X Chef | Restaurant owner · 📈 Marketing Agency Founder · 💌 email address | DM for enquiries
102K
Followers
11.7%
Engagement
10K
Avg views
Exceptional engagement. Top 6% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎀 UGC & styling girly · 🏹 5ft 2 & uk size 10 · ⬇️ shop my outfits
100K
Followers
0.5%
Engagement
35K
Avg views
Average engagement. Top 50% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Daily rituals to lift your mood, life & home ✨ · 🇬🇧 UK - East Midlands · Content Creator|UGC · ✉️Work with me-
99K
Followers
0.5%
Engagement
11K
Avg views
Average engagement. Bottom 44% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
London, UK · Socials: · ugc @mxxedugc | @fashionnova
97K
Followers
1.7%
Engagement
12K
Avg views
Strong engagement. Top 19% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›👩👩👦👦 Two mama family | Newcastle UK · 💬 Motherhood • Fitness • Family · 📧 Collab/UGC enquiries:
96K
Followers
—
Engagement
8K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧 Leeds, UK Based, GEN Z, UGC Content Creator · 📸 More content: @sazlightowler · 💌 Drop me an email to work together!
94K
Followers
0.2%
Engagement
14K
Avg views
Modest engagement. Bottom 25% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›collabs/pr: · UGC creator @ugcbynicolee · @egoofficial ‘NICOLEANDBETH30’
91K
Followers
0.8%
Engagement
17K
Avg views
Average engagement. Top 36% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›♡Sharing Self-Love through Style & Real Moments · ⚲ London | UGC | TikTok 630k
88K
Followers
0.4%
Engagement
22K
Avg views
Modest engagement. Bottom 39% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›London & Norfolk · TikTok: daisysuttton · Modern Vintage Glamour 💄 · Makeup • fashion • hair · UGC Creator 📸 · Mgmt:
87K
Followers
1.4%
Engagement
29K
Avg views
Strong engagement. Top 25% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍London based🇬🇧blood 🇲🇦🇵🇹 · Luxury Beauty & Lifestyle | 40 · 💼 Work Biology biomedical science · UGC & Brand Events · 📩 PR & Collaborations · UK 🇬🇧
84K
Followers
0.1%
Engagement
1.4K
Avg views
Low engagement. Bottom 8% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The life & outfits from a tiny fashion girl · Content Creation & UGC:
83K
Followers
—
Engagement
9.9K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧 Winnie Moments | Events | Family Experiences | Luxury Lifestyle | Travel | Hotels | Beauty | Foodie Moments | UGC
82K
Followers
1.1%
Engagement
28K
Avg views
Average engagement. Top 28% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UGC Creator 🇬🇧 𝚄𝙺 · 𝖡𝖾𝖺𝗎𝗍𝗒 I 𝖥𝖺𝗌𝗁𝗂𝗈𝗇 I 𝖧𝖾𝖺𝗅𝗍𝗁 👩🏻⚕️ 🩺Med Stu · 𝙴𝚖𝚊𝚒𝚕 : 📧 · 📍𝙼𝚊𝚗𝚌𝚑𝚎𝚜𝚝𝚎𝚛 / 𝙻𝚘𝚗𝚍𝚘𝚗 · -𝙼𝚢 𝙿𝚎𝚛𝚜𝚘𝚗𝚊𝚕 𝙲𝚘𝚕𝚕𝚎𝚌𝚝𝚒𝚘𝚗-
79K
Followers
1.7%
Engagement
26K
Avg views
Strong engagement. Top 17% of the 36 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for UGC creators in the UK, free on a strategy call.
We track at least 584 UGC creators with a verified home base in the UK, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. A place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
A creator is on this list when their own Instagram bio says they make UGC (user-generated content) for brands, in the words “UGC” or “user generated”. We take their word for it and do not judge their UGC work. We read the list by eye and leave out agencies and brand accounts. To have UGC made for your brand, see how we hire UGC creators.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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By gender:
Female Influencers in the UK40The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 584 UGC creators in the UK and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersUGC in the UK vs all 11,056 creators across our published pages | 108K | 77K |
| Median engagement rate | 0.5% | 1.1% |
| Median average views | 28K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 UGC creators in the UK. We track at least 584 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 108K followers, and the median engagement rate across the page is 0.5%. By size, 28% are micro creators (10,000 to 100,000), 70% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Holly Jade (@thelittleblogofvegan) has the largest following on this page at 1.3M. Follower count is not the same as performance though. Noursa✨ (@noursa.dimon) has the highest engagement rate here at 21.65%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Home Decor & Interior Design, Fashion & Style, Beauty and Food & Cooking. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the UK home base. The places they mention most in their posts are London, Leeds and Copenhagen. By country, the most mentioned are United Kingdom, Spain and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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