Creator Directory
The 40 biggest UGC creators we track across 24 countries, ranked by audience size. A creator is here when their own Instagram bio says they make UGC (user-generated content) for brands. We track 2,696 creators like that in those countries; these are the largest with a verified profile.
40 creators, ranked by audience
Youtuber · Millennial/Gamer/Dad/Big Nerd · UGC + Brand
4M
Followers
0.5%
Engagement
437K
Avg views
Modest engagement. Bottom 28% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Travel •Fashion • Beauty · 🇺🇸UGC Creator | NYC · 👸Best International Blogger UAE · 💲Best expert on personal brand & PR
3.2M
Followers
0.8%
Engagement
997K
Avg views
Average engagement. Bottom 47% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Holly Jade | UK | Vegan Baker + Recipe Creator | UGC · THE BEST Vegan Baking Recipes🥣 · 📚’The Little Book of Vegan Bakes’ cookbook OUT NOW! · ALL REC…
1.3M
Followers
4.9%
Engagement
1.1M
Avg views
Exceptional engagement. Top 3% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›i don’t take naps. · model | ugc creator · micas code — saraab12 · feelingirl code — saraa · toronto ✧ · ↴ Everything linked
1.2M
Followers
0.1%
Engagement
125K
Avg views
Low engagement. Bottom 1% of the 36 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›👑 Ms International World 2019 | 1M+ · Miami based Model | Actress | Influencer · Beauty • Fashion • Travel • UGC · DM or 📧
1M
Followers
1.6%
Engagement
279K
Avg views
Strong engagement. Top 17% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Patriot | Entrepreneur | Marketing | UGC · Washed Up Model | Pomeranian Papi · 🌴#BeachVibes in OC, California · Contact/Biz ✉️
703K
Followers
—
Engagement
161K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🇺🇸 U.S. UGC Creator | Lifestyle · ✨ Tech • Smart Home • Wellness · 🤝 Paid Partnerships · 👇 Portfolio & Contact
551K
Followers
1.7%
Engagement
343K
Avg views
Strong engagement. Top 14% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🎥 UGC & Content Creator · Tech • AI • Lifestyle •Home •Travel · 📍FLORIDA · 🤍 IG: @techwithmel.ai · 🎵 TikTok: @mel_bdr0 · 💌 Paid Collabs/PR:
521K
Followers
1.2%
Engagement
276K
Avg views
Average engagement. Top 36% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›UGC Tampa Bay Florida · Tiktok: Shonatay UGC · Lifestyle/Fashion/Beauty 💃 · Over 40 Mom of 5
517K
Followers
0.2%
Engagement
197K
Avg views
Low engagement. Bottom 3% of the 36 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Miami-Based Creator | UGC · Beauty • Wellness • Lifestyle · Proudly Libra ♎️
451K
Followers
0.6%
Engagement
139K
Avg views
Modest engagement. Bottom 33% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
⭐️UGC & Lifestyle Creator · ⚡️Based in the U.S. 🇺🇸 · 📍 Houston, TX | DM for collabs ✉️
441K
Followers
0.7%
Engagement
295K
Avg views
Average engagement. Bottom 42% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›• UGC / Content Creator · • Lifestyle •Storytelling •Home · • Food • Beauty •Fashion •Tech •Travel · 📍Houston,TX 🇺🇸 | DM for collab
419K
Followers
1.2%
Engagement
294K
Avg views
Average engagement. Top 31% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🌸MotherhoodHome Travel & Lifestyle ~Food Content · UGC & Content Creator · 📍Houston, Texas 🇺🇸
417K
Followers
0.7%
Engagement
222K
Avg views
Modest engagement. Bottom 39% of the 36 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion • Beauty • Travel · Elevated everyday style · 400k+ community · Partnerships & UGC ▶️
408K
Followers
0.2%
Engagement
46K
Avg views
Low engagement. Bottom 3% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌸 Beauty • Fashion • Lifestyle · ✨ Healing Through Beauty · 💌 UGC Creator | Paid Collabs
406K
Followers
0.4%
Engagement
100K
Avg views
Modest engagement. Bottom 22% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍USA.VA🇺🇸 · ♥️Digital creator · 💃UGC/Blogger/ Influencer/ Fashion · 💌Paid partnership/ Collabs: DM/Email · 👩Mother of three
326K
Followers
—
Engagement
379K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›vancouver canada · beauty I wellness I home I fashion · represented by @26apt · & UGC + social media management 🇨🇦
326K
Followers
1.3%
Engagement
46K
Avg views
Average engagement. Top 28% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Bucks, UK Interior Creator sharing affordable home styling tips, cute crafts & easy DIY · Collabs | UGC:
325K
Followers
0.9%
Engagement
261K
Avg views
Average engagement. Top 44% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle Influencer | UGC Creator · USA · 🤝Email for collabs: · 💻Social Media Management: @onurtekerofficiall
324K
Followers
0.6%
Engagement
560K
Avg views
Modest engagement. Bottom 33% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›UGC Content Creator · Lifestyle-Tech-AI-Fashion-Travel 💫 · #collaboration#contentcreator #influencer
318K
Followers
0.9%
Engagement
272K
Avg views
Average engagement. Top 47% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
UGC Marketing · Tech | Home | AI | Product Explorer · Live in Florida · PR:
312K
Followers
1.6%
Engagement
146K
Avg views
Strong engagement. Top 19% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›UGC Creator · For Collab👇 · DM or 👇 · 📩E-Mail : · 📩E-Mail : · 📍TX | USA 🇺🇸 · 🌼İnfluencer🌼
308K
Followers
1.4%
Engagement
389K
Avg views
Strong engagement. Top 22% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NewJersey 🇺🇸 · UGC | Fashion | Lifestyle | Home Decor | Beauty | Food | Review | Travel | kids | Skincare · Dm or 📧 at
305K
Followers
0.4%
Engagement
197K
Avg views
Modest engagement. Bottom 25% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Pilates Instructor ✝︎ | SD & LA📍 · Founder @shapelates @316thebrand · Brands + UGC💌 · Guided Workouts for ALL Women👇
304K
Followers
1.1%
Engagement
22K
Avg views
Average engagement. Top 39% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion/Beauty/Lifestyle/UGC 📍#NYC · Top 20 at afluencer 2025 · Vogue,Forbes ,Elle,Harper Bazaar,The Times,Cosmopolitan and more …
302K
Followers
2.9%
Engagement
41K
Avg views
Exceptional engagement. Top 8% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Liverpool · 🌈colour lover · 🌈DIY, interior design, Content Creation, UGC · 🌈 trustee @homotopiafest
293K
Followers
0.5%
Engagement
120K
Avg views
Modest engagement. Bottom 31% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC - Long Island 🗽 · Italian American Content Creators 🇺🇸🇮🇹 · Food Reviews - Memes - UGC 🍝🍸✈️ · Inquires/Media:
289K
Followers
0.2%
Engagement
21K
Avg views
Low engagement. Bottom 11% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎬 UGC Creator · AI • Tech • Lifestyle · Beauty • Wellness • Food · 📍 Houston, TX 🇺🇸 · 💌 Collab? DM or Email
289K
Followers
4.2%
Engagement
293K
Avg views
Exceptional engagement. Top 6% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Bay Area, USA 🇺🇸 · 🍼 New Mom & Baby | Postpartum · UGC 📸 Lifestyle 🛋 Fashion👗 Home🏡 Beauty · 600+ Brand Collabs · 🤝 DM/📧
278K
Followers
0.7%
Engagement
172K
Avg views
Average engagement. Bottom 44% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Buse Saraçoğlu · Las Vegas UGC Creator & Marketing Manager · Travel, Lifestyle & Family
274K
Followers
0.2%
Engagement
621K
Avg views
Low engagement. Bottom 8% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍nyc, san diego, la & mia | content creator, ugc & events · 🐶 mom to mochi the pomeranian · Founder @jouaagency
272K
Followers
—
Engagement
16K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Germany/Cologne · ▪️teacher for german language & literature · ▪️blogger w/ a passion for interior, · ▪️fashion, travel & UGC
269K
Followers
0.3%
Engagement
26K
Avg views
Modest engagement. Bottom 17% of the 36 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›UGC Creator 🤍 Mom · Home • Baby • Lifestyle 📸 · 📍USA | Wisconsin
266K
Followers
0.8%
Engagement
191K
Avg views
Average engagement. Top 50% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Motherhood | Lifestyle | Home | Fashion | Beauty 💫 · 📍 FL 🇺🇸 · 💌 or DM (Collabs | PR | UGC)
264K
Followers
2.0%
Engagement
339K
Avg views
Strong engagement. Top 11% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Recipe ideas that make you think 'Why didn't I think of that?' · ✉️Email/DM for Collabs & UGC · Mummy of 2 💛 Quality Food Awards Judge 🏆 · 📍London 🇬🇧
263K
Followers
0.3%
Engagement
127K
Avg views
Low engagement. Bottom 14% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍OC•LA•SD•SF•LV & Beyond 🇺🇸🇵🇭 · ♥️Lifestyle•Travel•Fashion•Foodie•Beauty•Events •Hot Spots•Products 🎥Content Creator •UGC•Blogger 💌Email for Bookings…
258K
Followers
—
Engagement
59K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👉🏾 🎥 Digital Content Creator · Lifestyle | UGC | Fitness | Tech · 📍 West Hollywood, CA
255K
Followers
1.1%
Engagement
217K
Avg views
Average engagement. Top 42% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Aspen , CO 🇺🇸 · UGC & Lifestyle Creator · Let’s collaborate:
253K
Followers
1.3%
Engagement
297K
Avg views
Strong engagement. Top 25% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›UGC Creator-Influencer · 🏆+150 Collaborate · Life Style-Brand Event | AI · Tech 💻CG-366497 · Email: · #ugc #ugccreator #contentcreator
252K
Followers
1.2%
Engagement
375K
Avg views
Average engagement. Top 33% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›BXL 📍 · Beauty & makeup - UGC. A little bit of everything · Tiktok : 822k sara_bami
244K
Followers
0.3%
Engagement
53K
Avg views
Modest engagement. Bottom 19% of the 36 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for UGC creators, free on a strategy call.
We track at least 2,696 UGC creators with a verified home base in the 24 countries we cover, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. A place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
The 24 countries are the US, the UK, Canada, Australia, Ireland, Singapore, South Korea, France, Italy, Japan, Sweden, Spain, the UAE, the Netherlands, Taiwan, Saudi Arabia, Denmark, Portugal, Switzerland, New Zealand, Germany, Belgium, Austria and Qatar. Each creator is counted in one country, and the card names it.
A creator is on this list when their own Instagram bio says they make UGC (user-generated content) for brands, in the words “UGC” or “user generated”. We take their word for it and do not judge their UGC work. We read the list by eye and leave out agencies and brand accounts. To have UGC made for your brand, see how we hire UGC creators.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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All creatorsThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 2,696 UGC creators in the 24 countries we cover and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersUGC in the 24 countries we cover vs all 11,056 creators across our published pages | 315K | 77K |
| Median engagement rate | 0.8% | 1.1% |
| Median average views | 207K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 UGC creators. We track at least 2,696 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 315K followers, and the median engagement rate across the page is 0.8%. By size, 78% are mid-tier creators (100,000 to 500,000) and 23% are macro creators (500,000 and above).
Justin Miller (@90skid4lyfe) has the largest following on this page at 4M. Follower count is not the same as performance though. Holly Jade (@thelittleblogofvegan) has the highest engagement rate here at 4.87%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Beauty, Technology & Gadgets and Home Decor & Interior Design. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified home base in one of the countries we cover. The places they mention most in their posts are Miami, Houston and New York City. By country, the most mentioned are United States, Italy and Canada. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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