We track at least 45 tech UGC creators with a verified home base in the 24 countries we cover, part of our own database of tracked creators. This page lists the 36 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. A place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
The 24 countries are the US, the UK, Canada, Australia, Ireland, Singapore, South Korea, France, Italy, Japan, Sweden, Spain, the UAE, the Netherlands, Taiwan, Saudi Arabia, Denmark, Portugal, Switzerland, New Zealand, Germany, Belgium, Austria and Qatar. Each creator is counted in one country, and the card names it.
A creator is on this list when their own Instagram bio says they make UGC (user-generated content) for brands, in the words “UGC” or “user generated”. We take their word for it and do not judge their UGC work. We read the list by eye and leave out agencies and brand accounts. To have UGC made for your brand, see how we hire UGC creators.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.