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Top influencers and creators posting about Samsung

These are the 24 biggest creators who collaborated with @samsung in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 157 creators collaborating with the brand in total.

24creators ranked on this page
157creators recorded collaborating with Samsung in 12 months
180collaborations recorded
Last updated
Adam W profile photo

1.Adam W

@adamw
Sports & Athletics

@doubleviewcam

12.4M

Followers

2.0%

Engagement

1

Collabs

Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Sports & Athletics15%
Film & TV Commentary12%
Cars & Motorsports7%
Comedy & Humor7%

Cities

Abu Dhabi2%
New York2%

Countries

Mexico29%
Egypt14%

Audience gender

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⭐raksana Samokhvalova ⭐️ profile photo

2.⭐raksana Samokhvalova ⭐️

@roxys_choice
Technology & Gadgets

✨ Travel •Fashion • Beauty · 🇺🇸UGC Creator | NYC · 👸Best International Blogger UAE · 💲Best expert on personal brand & PR

3.2M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Technology & Gadgets19%
Beauty13%
Business & Entrepreneurship10%
Fashion & Style6%

Cities

New York26%
Brooklyn3%

Countries

United States91%
France4%

Audience gender

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Lucas Estevam I Travel Blog I Milhas Cartões Aviões & Viagem profile photo

3.Lucas Estevam I Travel Blog I Milhas Cartões Aviões & Viagem

@estevampelomundo
Travel & Adventure

🌎94 países · ✈️Te mostro o MUNDO e te ensino a viajar c/ MILHAS s/ depender de cartão 💳 · VIP CLUB: @polarisviagens · Aulão Gratuito - Do Zero às Mil…

1.6M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Travel & Adventure61%
Luxury Travel & Hotels8%
Finance & Investing5%
Activism & Social Justice3%

Cities

Santana do Livramento8%
Rio de Janeiro5%

Countries

Brazil68%
Uruguay14%

Audience gender

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Paralympics profile photo

4.Paralympics

@paralympics
Sports & Athletics

The home of the Paralympic Movement ❤️💙💚 #Paralympics

1.5M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Sports & Athletics94%
Technology & Gadgets6%

Cities

Milano35%
Cortina d'Ampezzo29%

Countries

Italy83%
China6%

Audience gender

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Jessie Paege profile photo

5.Jessie Paege

@jessiepaege
Beauty

i love whimsy 📍LA

1.1M

Followers

4.9%

Engagement

1

Collabs

Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Beauty25%
Music & Singing25%
Fashion & Style14%
Comedy & Humor7%

Audience gender

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Hypebae profile photo

6.Hypebae

@hypebae
Fashion & Style

Get the latest news in women's fashion, sneakers and more. · Follow @hypebaebeauty for beauty content.

1.1M

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Fashion & Style39%
Luxury Fashion & Accessories15%
Sports & Athletics11%
Music & Singing9%

Cities

Paris8%
London7%

Countries

United States30%
United Kingdom20%

Audience gender

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Costco New Deals profile photo

7.Costco New Deals

@costconewdeals
Home Decor & Interior Design

🙋🏻‍♀️ Alex | Costco Mom & Deal Hunter · 🛒 Daily Costco Finds •Hot Deals •Must haves 👀 · 🚫 Not Affiliated w/ Costco

999K

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Home Decor & Interior Design28%
Food & Cooking20%
Fashion & Style14%
Kids & Toys6%

Cities

Brentwood2%
Los Angeles1%

Countries

United States86%
South Korea7%

Audience gender

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Luis Arturo Sanchez profile photo

8.Luis Arturo Sanchez

@donborsch
Home Decor & Interior Design

Creating spaces with @conciostudio · Represented by @therealdba

858K

Followers

2.6%

Engagement

1

Collabs

Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Home Decor & Interior Design43%
Travel & Adventure17%
Real Estate & Property8%
Technology & Gadgets6%

Cities

Mexico City16%
Downtown Los Angeles4%

Countries

Mexico48%
United States42%

Audience gender

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emme zhou profile photo

9.emme zhou

@emmezhou
DIY & Crafts

just a yale grad but still hangry

853K

Followers

1.7%

Engagement

1

Collabs

Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

DIY & Crafts44%
Food & Cooking23%
Restaurants & Cafes & Bars8%
Beauty6%

Cities

Beijing2%
Honolulu2%

Countries

United States58%
China21%

Audience gender

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jordan profile photo

10.jordan

@goldenhourabode
Home Decor & Interior Design

home decor, plants & all things cozy · making our first house a home · michigan 📍

545K

Followers

2.5%

Engagement

2

Collabs

Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Home Decor & Interior Design79%
Pets & Animals6%
Food & Cooking3%
Gardening & Homesteading3%

Cities

Muskegon3%
Oakland County1%

Countries

United States88%
Canada13%

Audience gender

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Megan Anderson profile photo

11.Megan Anderson

@megananderson
Sports & Athletics

just a tall girl doing random shit ✨ · niche-less & having fun · TX • LA • NY • MIA | former ufc/espn 🇦🇺🇺🇸

517K

Followers

—

Engagement

1

Collabs

Post categories

Sports & Athletics26%
Baking & Desserts19%
Fashion & Style10%
Nature & Outdoors6%

Cities

Dubai3%

Audience gender

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KatNia Watkins profile photo

12.KatNia Watkins

@katniawatkins
Personal Development & Motivation

HBIC of @maincharactergroupchat · building a business the lazy way · tech, tools & systems for ambitious babes · 👇 group chat, links + resources 💖

483K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Personal Development & Motivation31%
Books & Literature8%
Health & Wellness8%
Comedy & Humor6%

Cities

Norfolk5%

Countries

United States82%
United Kingdom18%

Audience gender

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WHY profile photo

13.WHY

@why.cgi
Education & Study Hacks

Global Creative Studio - CGI | VFX | AI · Lamborghini · Fenty · Netflix · Dior

418K

Followers

—

Engagement

1

Collabs

Post categories

Education & Study Hacks21%
Film & TV Commentary21%
Technology & Gadgets16%
Beauty11%

Cities

New York11%
Dubai5%

Countries

United States57%
Spain14%

Audience gender

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Kayla Breeden Falconer profile photo

14.Kayla Breeden Falconer

@kaylaskitchandfix
Food & Cooking

Your fix for— · Recipes, Hosting & Home · (& always gluten free) · CLE, Ohio

402K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking43%
Baking & Desserts16%
Home Decor & Interior Design14%
Weddings & Events10%

Cities

Cleveland1%
Midwest1%

Countries

United States80%
Italy20%

Audience gender

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Amanda Tadros profile photo

15.Amanda Tadros

@costcofam4u
Food & Cooking

📰 Your source for the newest treasures at Costco · 👑 Member of 20 years · 🚫 Not affiliated with Costco

375K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking28%
Home Decor & Interior Design23%
Technology & Gadgets8%
Fashion & Style5%

Cities

Dubai1%

Countries

United States73%
United Arab Emirates13%

Audience gender

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Mahdi & LaNaiza Gaines profile photo

16.Mahdi & LaNaiza Gaines

@loveatfirstflight_
Parenting & Family Life

✈︎ Lifestyle | Family | Home |Travel · 📍Houston, TX based

286K

Followers

4.3%

Engagement

1

Collabs

Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Parenting & Family Life22%
Home Decor & Interior Design15%
Comedy & Humor13%
Beauty9%

Cities

Houston1%

Audience gender

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Kerry Garner profile photo

17.Kerry Garner

@_itsjustkerry
Parenting & Family Life

Dallas Texas📍 · Beauty In Motherhood ✨ · Here For a Good Time 💅🏾 · Travel | Health✨Beauty

261K

Followers

5.3%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Parenting & Family Life34%
Comedy & Humor10%
Beauty7%
Travel & Adventure5%

Cities

Dallas-Fort Worth2%
Nashville2%

Countries

United States78%
Italy11%

Audience gender

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ascia sahar profile photo

18.ascia sahar

@iamascia
Spirituality & Mindfulness

the art of covering up + slowing down✨ · Our Amana, sunday school lessons available ⬇️

247K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Spirituality & Mindfulness32%
Fashion & Style19%
Home Decor & Interior Design13%
Parenting & Family Life7%

Cities

Alexandria1%
Butterfly Valley1%

Countries

United States45%
Turkey15%

Audience gender

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Appinventiv4AI profile photo

19.Appinventiv4AI

@appinventiv4ai
Technology & Gadgets

Still think AI is just ChatGPT? 👀 · Hit follow & we’ll change your mind daily.

246K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Technology & Gadgets34%
Business & Entrepreneurship31%
Film & TV Commentary13%
Finance & Investing6%

Cities

Bengaluru1%
London1%

Countries

India71%
China10%

Audience gender

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Shelbi Adams profile photo

20.Shelbi Adams

@itsallchictome
Fashion & Style

style + home | making affordable look chic · 📍texan living in chicago · half of @mrandmrschic + our baby girl👶🏻🎀 · IG Post + Story links

226K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Fashion & Style57%
Parenting & Family Life18%
Beauty4%
Home Decor & Interior Design3%

Cities

Chicago7%
Traverse City2%

Countries

United States89%
Italy6%

Audience gender

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Booking creators like these for Samsung?

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Lizzy O profile photo

21.Lizzy O

@thelizzyo
Parenting & Family Life

♿ Wheelchair user · Sharing life, love + joy on wheels · Lifestyle•Motherhood•Home•Fashion · 📍Los Angeles

214K

Followers

0.7%

Engagement

1

Collabs

Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Parenting & Family Life20%
Travel & Adventure14%
Photography & Videography9%
Activism & Social Justice6%

Cities

San Diego11%
Los Angeles6%

Countries

United States100%

Audience gender

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Anastasia Shtompel profile photo

22.Anastasia Shtompel

@anastasia_shtompel
Business & Entrepreneurship

nyc · @Forbes Council Member · Collaborations · Brand growth & marketing for your business

213K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Business & Entrepreneurship58%
Fashion & Style9%
Beauty6%
Luxury Fashion & Accessories5%

Cities

New York6%
Indio3%

Countries

United States89%
France4%

Audience gender

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Judy Joo profile photo

23.Judy Joo

@judyjoochef
Food & Cooking

🥢Chef, Author & Host of #KoreanFoodMadeSimple (Amazon Prime) 📖#KQuick 🍔@seoulbirduk

173K

Followers

1.3%

Engagement

3

Collabs

Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking61%
Restaurants & Cafes & Bars20%
Travel & Adventure5%
Books & Literature3%

Cities

London23%
Seoul8%

Countries

United Kingdom42%
South Korea14%

Audience gender

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Johnny Hochstetler / JHawk profile photo

24.Johnny Hochstetler / JHawk

@johnnyhochstetler
Technology & Gadgets

⚡️ - Tech & Lifestyle |📍Austin, TX · 🧪 - Building @labculture.co · ⬇️ - Presets / Wallpapers / Gear Links

169K

Followers

4.9%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.8%.

Post categories

Technology & Gadgets51%
Photography & Videography12%
Personal Development & Motivation6%
Streetwear & Sneaker Culture6%

Cities

Chicago9%
Austin3%

Countries

United States100%

Audience gender

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Want to see what their Samsung content actually looks like?

See Samsung content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @samsung over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Samsung is a trademark of its owner. Sup is not affiliated with or endorsed by Samsung. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Samsung creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 342 of 394 brands in the library by creator count.24157 recorded collaborating with @samsung in 12 months
Their collaborations27180 collaborations recorded in 12 months
Median followers450K745K across all 394 brand pages
Median engagement rate0.8%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.11.1 across all 157 creators

FAQ

Samsung and creators: common questions

Yes. We have recorded 157 creators collaborating with Samsung, across 180 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Samsung content examples page.

The largest accounts collaborating with Samsung include @adamw, @roxys_choice, @estevampelomundo, @paralympics, @jessiepaege and @hypebae. The most frequent is @judyjoochef, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 450K followers and the median engagement rate is 0.8%.

No. We are not connected to Samsung and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Samsung and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the tech category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Samsung work with creators?

Yes. We have recorded 157 creators collaborating with Samsung, across 180 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Samsung content examples page.

Which creators post about Samsung?

The largest accounts collaborating with Samsung include @adamw, @roxys_choice, @estevampelomundo, @paralympics, @jessiepaege and @hypebae. The most frequent is @judyjoochef, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Samsung attract?

Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 450K followers and the median engagement rate is 0.8%.

Is this page affiliated with Samsung?

No. We are not connected to Samsung and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Samsung and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the tech category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Tech creators by place:

All countries 40US 40

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