Brand Library · Tech
These are the 24 biggest creators who collaborated with @sony in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 531 creators collaborating with the brand in total.
Influencer$Entertainer$Comedian$RealtorVoice🎙/Actor/TMT🥊CEO MEOK @palms @yaamava @f1 @sbi_media_group @connected_media_press_inc @epiciconcenter
6.8M
Followers
0.1%
Engagement
3
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇨🇦| Welcome to the #1 Automotive Media Company. · 🌐| Car Meets, Exclusive Events, Industry News & Automotive Culture. · 📩| DM for Sponsorships & Coll…
3.5M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actress/ Model/ Inventor · Brand deals : · @naturalmodelsla · Ma @premieremodelsnsb_official · 2026 Miss Swimsuit USA
2.5M
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎥 @netflix • model + musician @theindustryla · 📍 LA & NYC • formerly @buzzfeed editor · 🎓 NYU & Choate · 🦮 @daisyworldofficial
1.2M
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 48% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
✨ Fashion, Family, Faith · 🎙️ @sponsoredbyjesuspodcast · ✝️ Boston Women’s Christian Event ↓
1.1M
Followers
2.2%
Engagement
3
Collabs
Strong engagement. Top 22% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📸 Photography & Videography · 📍 Based in New York City · 👇🏼 Presets, Wallpaper, & Guide 🎨
1.1M
Followers
10.3%
Engagement
4
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I literally just wear clothes · Grow your Socials @7ndmedia · Socials:
738K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Becoming Her ✨cackling our way through life queen… · Unhinged Storyteller📍Dallas, TX 🇨🇩🇺🇸
656K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Pittsburgh, Pennsylvania📍
559K
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 35% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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𝗙𝗔𝗦𝗛𝗜𝗢𝗡 × 𝗥𝗨𝗡𝗡𝗘𝗥 × 𝗖𝗜𝗡𝗘𝗠𝗔𝗧𝗜𝗖 · Movement meets Menswear 🎬 · 𝗺𝗶𝗹𝗮𝗻𝘀𝗵𝗲𝗳𝗲𝗿@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺 · @lucentlosangeles ᴀᴍʙᴀꜱꜱᴀᴅᴏʀ · @martinvalen ᴀᴍʙᴀꜱꜱᴀᴅᴏʀ
541K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🏳️🌈Founder of @queermotherland · 💸Your Financially Literate Friend · Dallas 📍 + M.S. Econ + (L)GBTQ + Tiktok: 200k+ · God’s daughter
478K
Followers
0.5%
Engagement
2
Collabs
Modest engagement. Bottom 30% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›living in my own little nyc romcom · one mgmt NY · next mgmt LA · collabs: · @signedmgmt
473K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 39% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›vanlife with the ladies 🚐🐾 · currently 📍 Alaska · ↓ handmade cat harnesses ↓
470K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Driving culture forward. · ウィメンズのコンテンツは @hypebaejp · 広告制作のご依頼は @hypemaker · ショッピングは @hbx
462K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
⸜(｡˃ ᵕ ˂ )⸝♡ · life, pilates, beauty, books & cooking · ★ LA ★ T1D ★ wlw · shopmy, ltk & Amazon storefront linked!
432K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 30% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Medical Doctor, Scientist & Creator · Research MD @europeanspaceagency · Productivity, Wellness, Motivation · 📍Concordia Station, Antarctica 🇦🇶
431K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›GODS PLAN🙏🏼 · Lifestyle🏃🍽️⛰️ | Streamer🎥 | CA📍 · Overcome your past✍🏼 · 📥 Business -
422K
Followers
7.0%
Engagement
1
Collabs
Strong engagement. Top 13% of the 24 creators here, where the median is 0.6%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Bougie on a budget 💅 · Mom of 2 reinventing herself in real time · Fashion • Home • Travel · Orlando 🌴 · 📩 Collabs ↓
406K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›los angeles 📍 · men’s self-care, lifestyle, and mindset · management: @kensingtongrey —
399K
Followers
14.7%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›〰️ based in VA/DC, Jesus first · wife and mama to E 🤍 sharing slow days and little joys · @persimmonpostco · 🌸 city girl who moved to the countryside
396K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Hiking, Camping, Outdoors 🌱 · New YouTube video every Saturday
389K
Followers
1.2%
Engagement
3
Collabs
Average engagement. Top 43% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Don: Title of Respect; a Powerful Leader. · Concepts to Reality, Custom Art - AZ 🌵 · ORDERS ⤵️
364K
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 26% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
pesquisadora de futuros, maximalista e doutoranda em comunicação e cultura no 🇬🇧 · 1 meta gentil p/ dia no story✨ · nosso clube👇🏽
364K
Followers
3.3%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 0.6%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›for the girl who loves Jesus & wants to live fully 🤍 · cozy home • nourishing food • motherhood · mama to Willa | Next Level Chef S3 👩🏼🍳 · 👇🏽start h…
363K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Sony content actually looks like?
See Sony content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @sony over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Sony is a trademark of its owner. Sup is not affiliated with or endorsed by Sony. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 193 of 240 brands in the library by creator count. | 24 | 531 recorded collaborating with @sony in 12 months |
| Their collaborations | 34 | 788 collaborations recorded in 12 months |
| Median followers | 471K | 1M across all 240 brand pages |
| Median engagement rate | 0.6% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.5 across all 531 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 531 creators collaborating with Sony, across 788 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Sony content examples page.
The largest accounts collaborating with Sony include @dustytherapper, @carswithoutlimits, @beautyandbrainswithatwist, @jarrylee, @vivacious.honey and @yushi.95. The most frequent is @yushi.95, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 58% are mid-tier creators (100,000 to 500,000) and 42% are macro creators (500,000 and above). The median has 471K followers and the average engagement rate is 2.2%.
No. We are not connected to Sony and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Sony and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the tech category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Tech creators by place:
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