Beauty

Built for beauty discovery

From the first swatch to a trusted recommendation, show up where shoppers decide what makes it into their routine. Sup matches creators to the shopper your product is made for and follows the purchase to the counter.

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Use cases

Designed for real beauty retail challenges

Campaign shapes for beauty brands from launch to loyalty.

  • Made to match

    Reach the shopper your product is made for, whether that is a curl pattern, a skin tone or a skin concern, through creators who show real routines rather than generic try-ons.

  • Proof beyond the claim

    When a shopper buys through an Offer, the receipt verifies it. Real usage and real purchases give your team, and the retailer, trust that goes further than a polished campaign.

  • From feed to shelf

    Content does not stop at the post. It follows the shopper to Boots, Sephora, Ulta, Target and wherever else they buy, so discovery turns into a verified sale.

Why it works

Beauty brands win when the creator looks like the customer

Beauty is bought on trust and on fit. A creator with the same skin or hair as the shopper is worth more than a celebrity with neither, and a receipt from Boots is worth more than an impression count.

  • Creators matched on skin tone, hair type and concern, not just follower count
  • Offers at the retailers that carry the range, verified by receipt
  • Content licensed for retailer media, the brand site and paid social

Categories

Built to perform across retail categories

From food to beauty to pet care, the goal stays the same: influence the purchase in the aisle and prove it with the receipt.

FAQ

Questions retail teams ask

Yes. The brief sets the audience and we source creators who match it. You approve every creator before anything is posted.

Any retailer that prints an itemised receipt, including Boots, Superdrug, Sephora, Ulta, Target and Walmart. You pick the retailers when the Offer is set up.

For a gifted campaign, no. For an Offer campaign the creators share the link and their followers buy in store, so the purchase is the follower’s, verified by their receipt.

Can we brief for specific skin tones or hair types?

Yes. The brief sets the audience and we source creators who match it. You approve every creator before anything is posted.

Which beauty retailers work with Offers?

Any retailer that prints an itemised receipt, including Boots, Superdrug, Sephora, Ulta, Target and Walmart. You pick the retailers when the Offer is set up.

Do creators have to buy the product?

For a gifted campaign, no. For an Offer campaign the creators share the link and their followers buy in store, so the purchase is the follower’s, verified by their receipt.

See the creators who match your customer.

Book a call and we will show you the beauty creators around the retailers that stock you, and build a free report on your category.

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Free to talk. The brief and every approval stay with you.