Everyday goods
Built for how everyday goods are actually discovered
Household, personal care, supplements and the things people buy every week are chosen on habit and trust. Sup puts your product in real routines, in the stores people already shop, and verifies the try.
Use cases
Designed for real CPG retail challenges
Three ways everyday brands use Sup.
Word of mouth, by design
Local creators and their circles discover the product at the retailers you name and talk about it the way friends do.
Every try, verified
Shoppers submit the receipt through the app, so each redemption is a real purchase, not a modelled one.
The loop that keeps going
Shared content brings in the next shopper, whose purchase is verified too, all on one dashboard.
Why it works
Everyday brands win when the product is in the routine
Shoppers see the product used in a relatable routine, trust turns the first buy into a repeat, and the content connects to verified sales you can show the retailer.
- Creators in the catchments of the stores that stock you
- Offers tied to the SKU and retailer, capped and dated
- Content licensed for retailer media and paid social
Categories
Built to perform across retail categories
From food to beauty to pet care, the goal stays the same: influence the purchase in the aisle and prove it with the receipt.
FAQ
Questions retail teams ask
Does this work for low-priced products?
Yes. The cash back on an Offer is set per product, so a small amount on a low-priced item still drives the trial, and the receipt check works at any price.
Can we run it in one region first?
Yes. Most brands start with one region and one or two retailers, then widen once the first redemptions land in the dashboard.
Put your product in real routines.
Book a call and we will show you the creators around your retailers and build a free report on your category.
Free to talk. The brief and every approval stay with you.