How it works
How creator campaigns work at the shelf
Sup connects your brand with local creators who shop where you sell, then proves what happened next. Four steps, one team running them, one dashboard showing the result.
The four steps
From brief to verified purchase
Every retail campaign follows the same shape. You set the goal and approve the people. We do the sourcing, the contracts, the payments and the checking.
Build your retailer campaign
Tell us the products, the retailers and the cities. We set the goal with you: awareness, trial or content, and we can tie the campaign to an Offer so purchases are verified from day one.
We source local creators
Our team finds creators who already shop where you sell, in the regions that matter to your buyers. You approve every one. Nothing is posted without your sign-off.
Add an Offer and close the loop
An Offer is tied to a SKU and the retailers that stock it. Creators share it, shoppers buy it in store and upload the receipt in the Sup app. Every purchase is checked before anyone is paid.
Track results and reuse the content
Redemptions, content and creator performance land in one dashboard. Every post comes with usage rights, so the best content can go straight into paid, organic and retail media.
Where it lands
Three places the campaign shows up
A retail campaign is judged in the aisle, not in a report. This is where the work is visible.
On social
Creators share real experiences with your product to the people who trust them.
At the shelf
Those people find the product in the retailers you named and buy it.
In your data
Offers verify which posts drove which purchases, by retailer and SKU.
What you get
Content, purchases and the proof that links them
Most tools stop at the post. Sup keeps going, because the question your retail buyer asks is not how many people saw it but how many bought it.
- Licensed creator content you can run in paid, organic and retail media
- Receipt-verified purchases tied to the campaign that drove them
- Redemptions by retailer, city and creator in one dashboard
- A team that runs it, so nobody on your side has to
Categories
Built to perform across retail categories
From food to beauty to pet care, the goal stays the same: influence the purchase in the aisle and prove it with the receipt.
FAQ
Questions retail teams ask
How long does a retail campaign take to launch?
Creators are matched within 48 hours of the brief. Content usually starts going live in the second week, once you have approved the creators and their drafts. An Offer can be live the same day it is set up.
Who approves the creators and the content?
You do. Sup shortlists creators and collects drafts, and nothing is posted until you approve it in the dashboard.
Can I run this in one city or one retailer only?
Yes. Most brands start with one or two priority retailers in the cities where a buyer is watching velocity, then widen once the first redemptions land.
See it run for your retailers.
Book a call and we will map the retailers, the cities and the creators for your first campaign. If it does not fit, you still leave with a plan.
Free to talk. The brief and every approval stay with you.