Licensed UGC
Win at the shelf with UGC you can actually use
Traditional shoots are slow and expensive, and organic creator content is hard to source and risky to reuse. Sup produces content from real retail moments, with the usage rights written into every contract, so you can put it to work across paid, owned and retail channels.
The problem
Producing authentic content at scale is hard
A studio shoot gives you polish and a bill. Asking creators one by one gives you a folder of files with unclear rights. Retail media teams need a steady supply of real content they are allowed to run, every month, in every region they sell in.
What makes it work
Content from the aisle, rights from the contract
Four things Sup builds into every UGC campaign.
Shelf-level content
Real shoppers filming your product in the aisle and at home, not a studio set.
Always on
A steady supply of fresh content every month, without wrangling creators one by one.
Rights included
Every post is licensed for paid, organic and retail media use. The terms are in the contract.
By retailer and region
Brief content around the retailers and cities where you need presence this quarter.
How it works
Three steps to a content library
Brief it once, approve the people, and the content keeps coming.
Launch a creator brief
Define the products, the retailers and the moments you want captured, from the unboxing at home to the pack on the shelf.
Creators capture real retail moments
Local creators who already shop where you sell film the product in their own routines. You approve every draft.
Reuse it anywhere
Every approved post is licensed for paid, organic and retail media. Download it from the dashboard and run it.
Add an Offer
Content builds familiarity. Offers prove what happens next.
Pair the content campaign with a receipt-verified Offer and the same dashboard shows which posts moved shoppers from the feed to the shelf.
Categories
Built to perform across retail categories
From food to beauty to pet care, the goal stays the same: influence the purchase in the aisle and prove it with the receipt.
FAQ
Questions retail teams ask
What usage rights come with the content?
The default licence covers paid social, organic social, your website, retail media networks and in-store screens. The term is set in the brief, and the signed contract is stored against each post in your dashboard.
Can I ask for specific shots?
Yes. The brief can ask for the pack on the shelf at a named retailer, a use moment at home, or a specific format such as vertical video. Creators keep their own style within it.
How much content can I expect?
It depends on how many creators you approve and what each contract covers. A typical brief books one to three pieces per creator per month, and you can raise or lower the volume each month.
Fill your content calendar from the shelf.
Book a call and we will show you the creators around your retailers and what their content looks like, before you pay anything.
Get Started ›Free to talk. The brief and every approval stay with you.