Creator Directory
The 40 biggest creators we track with a verified home base in Madrid, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 234 creators in Madrid; these are the largest with a verified profile.
40 creators, ranked by audience
📚Autora y creadora de #aprendecomojanin · Organizo Experiencias: etiqueta y protocolo · 🇪🇸Madrid · Descubre más sobre mí aquí 👇🏼
930K
Followers
0.2%
Engagement
66K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Donostia - Madrid
730K
Followers
1.2%
Engagement
225K
Avg views
Average engagement. Bottom 46% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Where sports & fashion meet · creating at @its__lava · @smore.smore.smore · @weare.alwaysopen · Vitoria | Madrid
720K
Followers
1.9%
Engagement
412K
Avg views
Average engagement. Top 33% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌍 Los planes más brutales de Madrid y del mundo · 🔥 Viajes | Restaurantes | Planazos
718K
Followers
2.1%
Engagement
454K
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇪🇸 Life in Spain’s capital · 🍷 Sharing local tips, places, and city inspiration · ✈️ Don’t miss this flight deal to Madrid👇
617K
Followers
0.1%
Engagement
46K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Or "Lita" · Based in Madrid · Represented by @dazzle.mgmt · @the.archive.lita
565K
Followers
2.1%
Engagement
367K
Avg views
Average engagement. Top 28% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›moonchild🌜 · from bcn living in madrid :)
558K
Followers
1.1%
Engagement
235K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Madrid · Periodista. Antes en TV @a3noticias @movistarplus · +360K en Tiktok · Sígueme en YouTube · Lifestyle, fashion & beauty
554K
Followers
0.4%
Engagement
182K
Avg views
Modest engagement. Bottom 23% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Me llaman Dan y soy fotógrafo 🫰🏼 · Madrid ⚡️ + de mi trabajo en historias destacadas 📸 · ✉️ PR & Brands |
541K
Followers
1.4%
Engagement
429K
Avg views
Average engagement. Top 44% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🫧 creo y creo 🫧 · 🎭 @tinglao_management · 📍madrid
536K
Followers
3.7%
Engagement
899K
Avg views
Strong engagement. Top 23% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
💙ingeniera del papel de madrid · 💛online course available!👇
528K
Followers
5.6%
Engagement
407K
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🥶¿Se puede?🥶 · PR/@peppers.collective · Business 📩 · 📍Valencia/Madrid📍
460K
Followers
5.5%
Engagement
617K
Avg views
Strong engagement. Top 13% of the 40 creators here, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›- muy piscis - · Futura mamá de dos polluelos 🐣🐣 · 📍Madrid
430K
Followers
0.9%
Engagement
453K
Avg views
Modest engagement. Bottom 31% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Madrid · @scrapworld @archive_3.65 · Represented by @3458department
427K
Followers
5.4%
Engagement
1.1M
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍿 | Hablo de cine, series y entretenimiento · 🎞️ | Entrevistas @elchicodelaspelis · 📍 | Madrid
357K
Followers
0.3%
Engagement
82K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Hi I’m Klaudia! @klaudiazacharaa · Spotting stylish women on the streets since 2023 🐆 · My Spanish Style Guide in HERE👇🏻
350K
Followers
1.0%
Engagement
199K
Avg views
Modest engagement. Bottom 33% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hola 🙋🏻♂️ · La cuenta de IG que no sabías que necesitabas 💙 · 💡 PLANES | RESTAURANTES | LUGARES | Y MÁS… · ✉️ DM o
349K
Followers
1.9%
Engagement
250K
Avg views
Average engagement. Top 31% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🛸 Madrileño adopted · 📸 Lifestyle y cosas que pasan en Madrid · 🗓 10 años de #vidamadrid
337K
Followers
1.5%
Engagement
161K
Avg views
Average engagement. Top 41% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creando recuerdos muy bonitos👵🏼🤍 · Galicia-Madrid
328K
Followers
1.1%
Engagement
289K
Avg views
Average engagement. Bottom 41% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Strategic Partnerships Manager @apdasociacion · TopHumanLeader2025 @tophumanleaders · Menswear | Content Creator · 📍Madrid
302K
Followers
0.1%
Engagement
2.8K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
📍Barcelona/Madrid · 𝐶𝑜𝑙𝑙𝑎𝑏𝑠:
289K
Followers
1.3%
Engagement
167K
Avg views
Average engagement. Top 46% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Bilbaíno en Madrid · 🦷 Periodoncia e implantes: @luiszamalloaechevarria · 💥 One day you may
283K
Followers
8.5%
Engagement
800K
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›from San Sebastián living in Madrid · some projects @hamelas_ 💙
283K
Followers
6.8%
Engagement
689K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Zamorano en Madrid · 🎙Actor de doblaje · 🎶Cantante · 🃏Imitador · 📻Colaborador en Las Mañanas de Rne · MARCAS:
267K
Followers
3.9%
Engagement
185K
Avg views
Strong engagement. Top 21% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍽️ Descubre los mejores #restaurantes · ✨ Sólo recomendamos lo que nos gusta · 📌 #Madrid y rincones de #España
265K
Followers
1.3%
Engagement
252K
Avg views
Average engagement. Bottom 49% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌍 Moda | Belleza | Lifestyle & Founder @pintiniofficial · 📍Madrid · ✨ Colaboraciones y eventos exclusivos · 👇🏼Todos mis outfits
258K
Followers
0.1%
Engagement
19K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Alessandro y equipo os cuentan la vida de Madrid · 👉 100% novedades y planes de Madrid · 👉 Mega post Mejores planes del finde
254K
Followers
0.3%
Engagement
57K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Lo cotidiano de ser mamá, Mom of 3 👧🏻🧒🏻👶🏻 · 🏡 Familia · DIY · Viajes · Lifestyle · Crianza intencional ✨Jesús ·📍Madrid
252K
Followers
4.3%
Engagement
171K
Avg views
Strong engagement. Top 18% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Based in Madrid. · Co-founder @antiqua.store 🌞 · N❤️
239K
Followers
1.3%
Engagement
311K
Avg views
Average engagement. Bottom 49% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mi animal espiritual favorito soy yo misma · 📍Madrid
237K
Followers
0.6%
Engagement
87K
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Madrileños y castizos · Planes ▪️Viajes ▪️Cultura ▪️Gastronomía · 108k TikTok 253k Facebook
232K
Followers
1.5%
Engagement
45K
Avg views
Average engagement. Top 38% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @niutt___ · Madrid, Spain
223K
Followers
0.3%
Engagement
70K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🕵🏼♀️ co-founder @madrileniansinmadrid · 🎙 co-host en @estademoda.podcast · 🥪 @merienda_merienda_
216K
Followers
1.9%
Engagement
417K
Avg views
Average engagement. Top 36% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Pamplona - Madrid · PR | @nickname.project
216K
Followers
1.0%
Engagement
51K
Avg views
Modest engagement. Bottom 36% of the 40 creators here, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Moda · belleza · deco · viajes · Estilo cápsula & vida slow · Looks, rutinas y rincones con calma · A Coruña / Madrid · @beshiny__
212K
Followers
0.0%
Engagement
32K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Madrid 🇪🇸 House Music DJ @chusceballos | @stereoproductions | @redolentmusic | @slavetotherhythm_official | bookings >
208K
Followers
0.4%
Engagement
20K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty, Travel, Fashion & Lifestyle · Enquiries — · Madrid based · @makeattitude_es
207K
Followers
0.4%
Engagement
24K
Avg views
Modest engagement. Bottom 21% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💕Lifestyle/Recetas/ Viajes/YT channel · 👩🏻⚕️CEO @ccoffee.cordoba /Farmacéutica/ Dietista/ · 📌Córdoba-Madrid-Málaga
203K
Followers
0.3%
Engagement
21K
Avg views
Low engagement. Bottom 10% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Madrid
199K
Followers
6.7%
Engagement
582K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion Content Creator · Daily outfits, styling tips, hauls & másssss🤍 · 📍Madrid
185K
Followers
1.1%
Engagement
255K
Avg views
Average engagement. Bottom 41% of the 40 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for creators in Madrid, free on a strategy call.
We track at least 234 creators with a verified home base in Madrid, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 234 creators in Madrid and publish the largest with a verified profile | 40 | 10,890 across our published pages |
| Median followersInstagram in Madrid vs all 10,890 creators across our published pages | 296K | 76K |
| Median engagement rate | 1.3% | 1.0% |
| Median average views | 212K | 31K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 Instagram creators in Madrid. We track at least 234 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 296K followers, and the average engagement rate across the page is 2%. By size, 73% are mid-tier creators (100,000 to 500,000) and 28% are macro creators (500,000 and above).
Janin Barboza (@janinbarboza) has the largest following on this page at 930K. Follower count is not the same as performance though. Luis Zamalloa (@zamaluis) has the highest engagement rate here at 8.46%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Travel & Adventure, Beauty and Local Things to Do. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Madrid home base. The places they mention most in their posts are Madrid, Barcelona and Lisbon. By country, the most mentioned are Spain, United States and Portugal. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.