Creator Directory
The 40 biggest creators we track with a verified home base in Melbourne, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 234 creators in Melbourne; these are the largest with a verified profile.
40 creators, ranked by audience
melbourne, australia · @musethemodels @musetheagency 🇬🇧
2M
Followers
0.3%
Engagement
559K
Avg views
Modest engagement. Bottom 29% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›CHILD OF GOD. Brain Tumor Survivor. Global Basketball Skills Trainer. Owner @courtsidemelbourne @lildribblersleague · Play NCAA Bracket Games w/me! ⬇️
663K
Followers
2.5%
Engagement
185K
Avg views
Strong engagement. Top 20% of the 40 creators here, where the median is 0.6%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👋 hi I’m @biancaling! · 🌏 @lonelyplanet travel correspondent · 🗺️ things to do, stories & people · 📍 wurundjeri country · 👇 melbourne bucket list
309K
Followers
3.6%
Engagement
191K
Avg views
Strong engagement. Top 17% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Welcome to my food review, travel and cooking zone · DM or · 📍🇦🇺 Melbourne
300K
Followers
0.9%
Engagement
114K
Avg views
Average engagement. Top 40% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My book STYLED is OUT NOW in paperback, e-book & audiobook 💕 · Published by @penguinbooksaus 📕 · Find your closest stockist or a book launch near you…
284K
Followers
0.4%
Engagement
46K
Avg views
Modest engagement. Bottom 37% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›probably cooking somewhere · @mavenmelbourne // @bistromorgan · Coming Soon - @serafitzroy & @arla.windsor · mgmt:
239K
Followers
0.0%
Engagement
27K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mum of 5 🩵🩵🩵🩷🩵 · Motherhood chaos, fitness, life mayhem & a dash of cooking · Lost 60+kg naturally | FMG Transformation Winner · 📍 Melbourne
226K
Followers
0.1%
Engagement
12K
Avg views
Low engagement. Bottom 6% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Join me on my food & travel adventures ♡ · 📍 Melbourne | Sydney
211K
Followers
0.5%
Engagement
52K
Avg views
Average engagement. Bottom 46% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ธานี 🎀🎬🎧❤️🔥🦋🪩🍒 · presenter | podcaster | columnist · melb / syd ✉️ · aus | · uk |
209K
Followers
0.1%
Engagement
82K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Melbourne based writer, creator & Elke’s mum. · @TheTraitorsAU 🥀🗡️ · Ambassador: @Dementia_Australia · Management: @IconManagement · Links:
207K
Followers
1.4%
Engagement
60K
Avg views
Strong engagement. Top 23% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
💫 Documenting my life in #Melbourne 🇦🇺 & beyond 🌏 · 💌 work with me: · 💟 @fever_global ambassador
176K
Followers
0.1%
Engagement
89K
Avg views
Low engagement. Bottom 9% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 melbourne, australia 🍓 · + 370k on tiktok eek!! ↓ 🍒
169K
Followers
0.5%
Engagement
54K
Avg views
Average engagement. Bottom 43% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›CURRENTLY OFFLINE · 🎙️ Professional Big Mouth · 🌎Traveler Not A Tourist · Melbourne, Australia
156K
Followers
1.1%
Engagement
43K
Avg views
Average engagement. Top 29% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NEXT: IRONMAN Dec 2026 · 🤍@gymshark “HANNAHM10” · 💌collabs: · 📍🇦🇺Melbourne
152K
Followers
5.8%
Engagement
355K
Avg views
Strong engagement. Top 11% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Home, Tech, Travel and Lifestyle Creator · Melbourne, Australia · Mgmt:
142K
Followers
83.5%
Engagement
1.2M
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• All things Self-confidence, Health & Travel · • Documenting my autoimmune recovery · 📩 Collabs: · Melbourne | AU
138K
Followers
3.6%
Engagement
55K
Avg views
Strong engagement. Top 14% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌿Recipe Developer & Home Cook, Easy + Elevated Recipes · 📸Food Stylist & Content Creator, Melbourne · 🎥UGC + Brand Partnerships, Aesthetic Seasonal F…
132K
Followers
0.2%
Engagement
18K
Avg views
Low engagement. Bottom 14% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Retired 3x Olympian & Olympic gold medalist · in corporate 👩💼 sharing content 📷 training 🏃♀️ · Melb/Perth
127K
Followers
0.9%
Engagement
246K
Avg views
Average engagement. Top 40% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👨💻 Jim Zapsalis · 📷 Capturing Melbourne · 👇 Prints available from any post on my feed - Please DM
112K
Followers
0.6%
Engagement
9.4K
Avg views
Average engagement. Bottom 49% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏻🌾Your Asian Veggie Patch • out now! 📖 · Growing food & flowers in backyards & small spaces · 🍃MIFGS Border Gardener 2026🍃 · 🎥✍🏼: ABC, SBS, OG Mag,…
109K
Followers
0.6%
Engagement
53K
Avg views
Average engagement. Top 49% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
FOOD | TRAVEL | MELBOURNE BASED UGC · 📍#australia 📧 · TikTok | FB | YOUTUBE | AMAZON
107K
Followers
0.3%
Engagement
23K
Avg views
Modest engagement. Bottom 23% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Melbourne · @merkaou.co - Founder
105K
Followers
0.4%
Engagement
79K
Avg views
Modest engagement. Bottom 34% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sensory aesthetic curator · Visual & olfactive storytelling · Style | Beauty | Quiet luxury · 📍Melbourne
104K
Followers
0.0%
Engagement
19K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Cooking up family meals your kids will actually eat 🍽️ · ✨ Quick, healthy(ish) and never aesthetic · 📍 Melbourne
96K
Followers
0.3%
Engagement
60K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›just my honest opinions 🤷🏼♀️ · finding you the best places to eat, drink, play & stay!👇🏽 · restaurants, hotels + things to do
96K
Followers
1.2%
Engagement
112K
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›neutral outfits…mostly · Tik tok: alishasecic · 📍 Melbourne
88K
Followers
0.2%
Engagement
6.1K
Avg views
Low engagement. Bottom 11% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🥐Melbourne Food, Things to do & Unique Experiences · 🥢Join me on my cooking and food adventures
84K
Followers
0.9%
Engagement
71K
Avg views
Average engagement. Top 43% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌏📍 melbourne | 🇦🇺 · 🦋✨ foodie | lifestyle | fashion & beauty | travel | UGC
82K
Followers
0.0%
Engagement
12K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Melbourne | 🇦🇺 · Face reveal coming soon
80K
Followers
0.9%
Engagement
79K
Avg views
Average engagement. Top 31% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Get inspired! Get the latest scoop on what’s on, fun experiences, family travel, and best places to stay and eat. Events, attractions & hidden gems!⬇️
76K
Followers
0.2%
Engagement
27K
Avg views
Low engagement. Bottom 14% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🇦🇺 Melbourne, Australia · 💄 Beauty/Skincare Content Creator.
75K
Followers
0.0%
Engagement
728
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Graphic Designer | Photographer📍Melbourne · work:
74K
Followers
0.1%
Engagement
1.9K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›| homeschool, activities, desserts & life · | dm/email to collaborate · | mars, oh its melb,🇦🇺!
70K
Followers
0.2%
Engagement
6.7K
Avg views
Modest engagement. Bottom 20% of the 40 creators here, where the median is 0.6%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The official My Vivid Melbourne(Narrm) account. · Sharing the most exciting things & stories · from Melbourne & Victoria ♥️
69K
Followers
0.7%
Engagement
17K
Avg views
Average engagement. Top 46% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Connie · 📍 Melbourne · 🩺 Part time foodie, full time doctor · ✨ TikTok ( 40 k) · 💌 dm/email for collabs
69K
Followers
0.4%
Engagement
12K
Avg views
Average engagement. Bottom 40% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›City guides & food finds | Real travel moments · 📍: moved to Melbourne
68K
Followers
23.8%
Engagement
737K
Avg views
Exceptional engagement. Top 6% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TV Presenter (Ch7&International) | Wife · Media | Drinker 🍾🥂🍷🍸 · Melbourne. Eat, Drink, PLAY #eatdrinkplay · 💖 Fashion, lifestyle, Travel
61K
Followers
0.0%
Engagement
20K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›♡ Parker’s Mumma • your comfort mum · ⋒ motherhood • toddler snacks • travel · ↠ Represented by @envisionagency.co
61K
Followers
0.4%
Engagement
92K
Avg views
Modest engagement. Bottom 31% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My life, my fits, my family · Melb, AUS 📍
58K
Followers
0.9%
Engagement
36K
Avg views
Average engagement. Top 34% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›56K
Followers
7.5%
Engagement
652K
Avg views
Exceptional engagement. Top 9% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for creators in Melbourne, free on a strategy call.
We track at least 234 creators with a verified home base in Melbourne, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 234 creators in Melbourne and publish the largest with a verified profile | 40 | 10,890 across our published pages |
| Median followersInstagram in Melbourne vs all 10,890 creators across our published pages | 108K | 76K |
| Median engagement rate | 0.6% | 1.0% |
| Median average views | 54K | 31K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 Instagram creators in Melbourne. We track at least 234 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 108K followers, and the average engagement rate across the page is 4.1%. By size, 43% are micro creators (10,000 to 100,000), 53% are mid-tier creators (100,000 to 500,000) and 5% are macro creators (500,000 and above).
Ella Christo 🧿 (@ellachristo) has the largest following on this page at 2M. Follower count is not the same as performance though. Brad Canning (@bradcanning) has the highest engagement rate here at 83.55%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Restaurants & Cafes & Bars, Beauty, Food & Cooking and Fashion & Style. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Melbourne home base. The places they mention most in their posts are Melbourne, St Kilda and Seoul. By country, the most mentioned are Australia, Victoria and United States. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.