Brand Library · Books & Education
These are the 24 biggest creators who collaborated with @penguinrandomhouse in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 198 creators collaborating with the brand in total.
👨🏻🎨 Artist | New York City · 📕Preorder my Memoir “WORK IN PROGRESS”👇🏼👇🏼👇🏼
9.5M
Followers
0.4%
Engagement
2
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Joanne Molinaro | 선영 · @nytimes Bestselling Author | James Beard Winner | Lawyer | 작가 · CEO of @koreanveganbeauty · I won’t just stick to recipes.
1.4M
Followers
2.3%
Engagement
1
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›The home of #CriticalRole Campaign 4, #ExandriaUnlimited, #AgeOfUmbra, and MORE! Join us for epic adventures on @hellobeacon, Twitch, & YT
1.3M
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📚 “Having fun isn’t hard, when you’ve got a library card!”
977K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Teaching you how to make coffee shop level coffee at home! · Preorder my cookbook: COFFEE SHOP AT HOME👇🏽
677K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Author & Motivational Speaker · 1 MILLION+ BOOKS SOLD · Book the next webinar ⬇️ · MANIFEST 🧡📖 CONFIDENCE · Founder @aliasenses
463K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›4x award-winning Palestinian ‘hakawati’🥇🗣️🍉 · بنت فلسطين 𓂆 · Producer 🎟️💫 · @zaytounpublicity 🌿 backup @jenan.matari
398K
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›→ Creator @highperformance @highperformance.racing · → Co-founder @wearewhispertv · → Substack: Jake's Notebook · → Beach hut @seawards73 · → Keynote…
314K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Book/Audiobook Reviews(🚫ebooks) · Thriller/Mystery/Suspense Sci Fi Horror · Funny Reels & Book giveaways · 30% Off Portland Leather👇🏼 · Chronic Illne…
288K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💝 comedy, culture, tech, and everyday lifestyle · 📍Detroit
247K
Followers
4.8%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Outfits, skincare, books — and strong opinions on all of it. Top fashion & beauty Substack · Working on my first novel. · Blog, newsletter, etc ↓
202K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your Crafty BFF mom who’s doing the absolute most · 🎓PhD to PhDIY · DMV|NYC
195K
Followers
2.1%
Engagement
2
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›PhD → founder @thepagedoctor @wearewyaves · 📚Author of Make SPACE out Nov 26th · Showing you tools, places and ideas worth knowing
179K
Followers
0.6%
Engagement
4
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›˗ˏˋwelcome to my cozy & spooky life!ˎˊ˗ · a girl with a lot of hobbies and interests 🎃📖☕️📽️🍂 · Maine 🌲📍🌧️ · links & things↓
165K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Northern California · 📚reading ☕️ caffeinated 💨spraying perfume · All content is my own, pls DO NOT post w/o permission
148K
Followers
6.3%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›
2x Olympic Torchbearer • Bestselling Author • MBA • Time Magazine 100 Most Influential People in the World • Global Athlete Ambassador • Dude
139K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Illustrator · 👀 mattblease.tumblr.com · Represented by @handsome_frank
134K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Author/Wino · Under A Riviera Moon out now 💙 · Managed by @thedopaminestudios
133K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›market director @elledecor · co-founder @thetickingtent · author #TheLayeredHome · @penguinrandomhouse (US) & @octopus_books_ (UK)
129K
Followers
0.8%
Engagement
7
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›clothes, books & all the good stuff! · manchester. · represented by @vargtalent
118K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
📍New Jersey 🇵🇷|🇺🇸 · ↠ mom | traveler | storyteller 🖤 · ↠ chasing dreams + adventures ✈️ · E:
114K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👑 Femina Miss India Karnataka '18 · ✿ Your Comfort Creator ✿ · Wellness • Real Life · 📍Chicago 💌
112K
Followers
3.8%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›YOU CAN READ WITH US (virtually & IRL)❤️ · July BOTM: The Missed Connection · ✨Pitches accepted by email only ✨
111K
Followers
2.4%
Engagement
1
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☆ my life is a coming of age movie in the making · ☆ dallas, texas · ☆ 181K on booktok: kimmybookss · ☆ business email:
110K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Penguin Random House content actually looks like?
See Penguin Random House content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @penguinrandomhouse over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Penguin Random House is a trademark of its owner. Sup is not affiliated with or endorsed by Penguin Random House. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 321 of 394 brands in the library by creator count. | 24 | 198 recorded collaborating with @penguinrandomhouse in 12 months |
| Their collaborations | 35 | 262 collaborations recorded in 12 months |
| Median followers | 187K | 745K across all 394 brand pages |
| Median engagement rate | 0.8% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.3 across all 198 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 198 creators collaborating with Penguin Random House, across 262 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Penguin Random House content examples page.
The largest accounts collaborating with Penguin Random House include @devonrodriguezart, @thekoreanvegan, @critical_role, @mychal3ts, @katerinafaith and @roxienafousi. The most frequent is @aspoonfulofbenjamin, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 79% are mid-tier creators (100,000 to 500,000) and 21% are macro creators (500,000 and above). The median has 187K followers and the median engagement rate is 0.8%.
No. We are not connected to Penguin Random House and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Penguin Random House and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the books & education category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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