Brand Library · Gaming
These are the 24 biggest creators who collaborated with @playstation in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 76 creators collaborating with the brand in total.
The love child of Richard Simmons and Britney Spears · @shopactivebooty @bootyarmyapp @zappycoffee · 👇activewear, livestreams, dance, coffee
986K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🌎Athlete, Creator, Personality, Host · ❤️Nonprofit @gamechangeher__ · 🏈Guinness World Record Holder ft @agt · 🏆@sportsillustrated #1 Female Sports Cr…
837K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💍 @bullyjuice | Mom to 3 💖💖💙 · 📍Dallas, TX | God’s plan ✝️ · 🎥 Lifestyle & Family Creator
744K
Followers
5.2%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Athlete🦾 Traveler✈️ Storyteller🎥 Lifestyle👽 Fashion🔥 Sneakers👟 Host 🎤 · 📱 @iambrianagreen
722K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Menswear | Lifestyle | How-To · Car Enthusiast | Dobermans · Business:
639K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›“Please Email or DM For Booking” · 📍LA · 🏆Over 1 Million Followers Across Social Media · ✍🏼Signed And 1 Athlete
464K
Followers
6.3%
Engagement
2
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›SF 🌉 · {3.8M TikTok} · @the1.koko @symba2exclusive · Brand • @tooexclusive.ap · Join our YouTube family👇🏼
348K
Followers
1.7%
Engagement
1
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
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i stream o whateva
273K
Followers
3.9%
Engagement
1
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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Orders 🎨🛒 DM · Collabs: · 💡@thecrew.studio · ⚽️ @futchampagne.mx
252K
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Still think AI is just ChatGPT? 👀 · Hit follow & we’ll change your mind daily.
246K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Visual Wizard. · Creative Partner @krea_ai · cesxcommercial.com
240K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Dallas • Maryland • DC · 🌎 Travel • Adventure • Lifestyle · 🥥 Tik Tok: @morgsvstheworld ✵︎ 450k · 🔗 Explore my world⇩
234K
Followers
3.3%
Engagement
1
Collabs
Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I create unique retro gaming machines. · And I’m a Carpenter. @shauncampbellcarpentry
218K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏠 Real Estate Agent: @daymonpatterson of @teamdaym 💰Owner of @apexunits · 🥘 Founder of @foodiefamfest · President of @cbnaorg (Hartford Chapter)
157K
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎥 Lifestyle | Wellness | Entrepreneurship · Content Lead @avenue.z · Miami📍
149K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Tech/Talk/Gadgets/Travel · Exclusive Gadget Insights!💹 · 1 MILLION+ on all socials! 📈 · #kahlatalk #kahlatech · I DONT HAVE OTHER IG ACCOUNTS!
149K
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Rep'd by @angeledrussell · Collabs/Engagements: · Dad of @theledets · Hubby to @mrsbrownledet · Cofounder @the15whitecoats
139K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Loading...
112K
Followers
1.1%
Engagement
4
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›FOLLOW to find your next favorite product! 🛍 · All links in Story Highlights and bio!🔗 · Professional Unboxer. 📦 · Product Reviewer 🎥 · Email/DM to c…
111K
Followers
1.9%
Engagement
1
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›ripmom&dad · LA📍6’4 (ART) · Filmed w/ @billieeilish @charlieputh @diplo @miguel @lilyachty etc · Performed w/ @lilgnar @tooshort etc · Music w/ @dayl…
99K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
@outfitgrid | @exp.pack
91K
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›student life | perfume | horror | seasonal living
55K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
Unlock ›✈️ food • travel • things to do · 📍 sydney based · 10% off TRAVEL: EUNICEXPLORESKLOOK on Klook
52K
Followers
1.6%
Engagement
1
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@churchofjesuschrist ✨ · @lovetalentagency 🎥 · @thefamsports ⛹🏽♀️ · Former Lobo 🏀 · Credit to the man in the arena
51K
Followers
0.2%
Engagement
2
Collabs
Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their PlayStation content actually looks like?
See PlayStation content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @playstation over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
PlayStation is a trademark of its owner. Sup is not affiliated with or endorsed by PlayStation. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 379 of 394 brands in the library by creator count. | 24 | 76 recorded collaborating with @playstation in 12 months |
| Their collaborations | 30 | 112 collaborations recorded in 12 months |
| Median followers | 226K | 745K across all 394 brand pages |
| Median engagement rate | 0.7% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.5 across all 76 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 76 creators collaborating with PlayStation, across 112 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the PlayStation content examples page.
The largest accounts collaborating with PlayStation include @thefitnessmarshall, @jennabandy21, @lavishlybritt, @brianagreen, @blakescott and @whit3_iverson. The most frequent is @playeditbefore, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 21% are micro creators (10,000 to 100,000), 58% are mid-tier creators (100,000 to 500,000) and 21% are macro creators (500,000 and above). The median has 226K followers and the median engagement rate is 0.7%.
No. We are not connected to PlayStation and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at PlayStation and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the gaming category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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