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Top influencers and creators posting about Nintendo UK

These are the 24 biggest creators who collaborated with @nintendouk in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 68 creators collaborating with the brand in total.

24creators ranked on this page
68creators recorded collaborating with Nintendo UK in 12 months
127collaborations recorded
Last updated
E S T A R E • ˈestə(r) profile photo

1.E S T A R E • ˈestə(r)

@estaregrams
Fashion & Style

fashion, travel, lifestyle & bits in between · 👇🏾 youtube, outfit links + loads more

363K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style27%
Beauty23%
Weddings & Events16%
Health & Wellness5%

Cities

London3%
Margate2%

Countries

United Kingdom60%
Saint Vincent and the Grenadines30%

Audience gender

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Hamaji Neo • Fashion profile photo

2.Hamaji Neo • Fashion

@hamajineo
Fashion & Style

Founder @hafu__official · 📍 London / Japan · Shop my pieces below 👇🏼

241K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style75%
Beauty8%
Business & Entrepreneurship8%
Nature & Outdoors8%

Audience gender

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Joe Peters profile photo

3.Joe Peters

@jcpeters_
Restaurants & Cafes & Bars

Globetrotter & Culinary Explorer 🗺️🍴 · 📍London, UK 🇬🇧 🔜 🇫🇷 · Email: · TikTok: jcpeters_03 · 📸: @jc_creativity_

176K

Followers

0.0%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Restaurants & Cafes & Bars44%
Local Things to Do21%
Esports & Gaming9%
Food & Cooking7%

Cities

London77%
Brighton2%

Countries

United Kingdom100%

Audience gender

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Cory Worldd profile photo

4.Cory Worldd

@corysworlddd

700k+ on TikTok

163K

Followers

2.5%

Engagement

1

Collabs

Average engagement. Top 29% of the 21 creators here with a rate, where the median is 0.9%.

Audience gender

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Brogan Tate profile photo

5.Brogan Tate

@brogantatexo
Travel & Adventure

📷 cosy comfort & travel vlogs w/ @benjilever · ✈️ exploring dream destinations · 🌍 theme parks & fun adventures · 🇬🇧 Bournemouth, UK

117K

Followers

2.3%

Engagement

1

Collabs

Average engagement. Top 33% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Travel & Adventure28%
Home Decor & Interior Design13%
Parenting & Family Life11%
Fashion & Style8%

Cities

Paris6%
London4%

Countries

United Kingdom33%
France25%

Audience gender

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SosaLDN profile photo

6.SosaLDN

@sosasldn
Fashion & Style

Working 🎤 · Modelling/Styling:

110K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style38%
Streetwear & Sneaker Culture33%
Music & Singing5%
Restaurants & Cafes & Bars5%

Cities

London27%
New York City25%

Countries

United Kingdom47%
United States44%

Audience gender

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Jess King profile photo

7.Jess King

@jesselleking

🏡 i just wanna be at home with my books · ❤️‍🩹 chronically ill but still a baddie · 💍 in my bride to be era

103K

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 0.9%.

Audience gender

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𝗦𝗛𝗨𝗙𝗙𝗟𝗘 profile photo

8.𝗦𝗛𝗨𝗙𝗙𝗟𝗘

@shufflesstudio

Tech & Lifestyle | London, UK · Collabs: · All My Gear 👇🏽

94K

Followers

0.3%

Engagement

5

Collabs

Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 0.9%.

Audience gender

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Sunpi profile photo

9.Sunpi

@itssunpi
Esports & Gaming

| YouTuber 100k+ | Presenter 🎤|Twitch Partner |Lifestyle | Fitness 🏋🏽‍♀️🩰|Gamer | Reader 📕 · 🎥Socials: ItsSunpi

78K

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Esports & Gaming59%
Film & TV Commentary9%
Dance & Choreography7%
Fitness & Workouts5%

Cities

London9%
New York2%

Countries

United Kingdom67%
France17%

Audience gender

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Josiah profile photo

10.Josiah

@duragdragon
Esports & Gaming

🐉 Anime, Gaming & Other Nerd Stuff · 📱 TikTok: @theduragdragon, 120K+ · 📥 Enquiries: · 🧍🏾‍♂️ Personal: @josiahmcv

75K

Followers

13.7%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Esports & Gaming71%
Memes & Internet Culture9%
Anime & Fandom7%
Photography & Videography3%

Cities

Las Vegas2%

Audience gender

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ellie shotton profile photo

11.ellie shotton

@haveyouseentheirhouse
Home Decor & Interior Design

just me & my colourful home ✨ · please email (not dm) for enquiries 👇🏼

72K

Followers

6.0%

Engagement

1

Collabs

Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Home Decor & Interior Design84%
Fashion & Style7%
Pets & Animals3%
Art & Illustration1%

Cities

Brighton1%
New York1%

Audience gender

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May Naidoo profile photo

12.May Naidoo

@mayplaystv
Esports & Gaming

🏝Animal Crossing, Pokémon, Nintendo & Movies · 🕹TikTok (130k+) ACNH Lives On TikTok Weekly · 📍London, UK | 📩:

68K

Followers

0.2%

Engagement

6

Collabs

Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Esports & Gaming38%
Travel & Adventure21%
Local Things to Do15%
Film & TV Commentary11%

Cities

London23%
Paris14%

Countries

United Kingdom31%
France18%

Audience gender

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Shauna Doyle profile photo

13.Shauna Doyle

@shaunadoyle.x
Beauty

Sculpted Cork Masterclass 👇🏼

51K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Beauty22%
Travel & Adventure19%
Fashion & Style17%
Local Things to Do11%

Cities

Dublin19%
Cork17%

Countries

Ireland68%
United States18%

Audience gender

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Joel 🫶🏽✨ profile photo

14.Joel 🫶🏽✨

@fictionalfates

☁️ cozy chaotic curator of stories · 🫶🏽 books, games, tech & lifestyle · 📍 united kingdom

51K

Followers

—

Engagement

1

Collabs

Audience gender

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Audience gender breakdown is available on a strategy call.

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Dreamland Gem ☁️ profile photo

15.Dreamland Gem ☁️

@dreamlandgem
Esports & Gaming

Kirby ・ Gaming ・ Lifestyle · ⋆˙⟡♡ London, UK

48K

Followers

11.9%

Engagement

4

Collabs

Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Esports & Gaming41%
Fashion & Style17%
Restaurants & Cafes & Bars14%
Local Things to Do10%

Cities

Tokyo17%
London10%

Countries

Japan60%
United Kingdom40%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Uxia Santos profile photo

16.Uxia Santos

@usantos
Art & Illustration

* Co-owner @nobodysbusinesstattoo · * DM for bookings - 🇪🇸 born 🇬🇧 London based · * Japanese-ish - Tattoo Artist ✨ · * Pro team @primetattoosupplyco

42K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Art & Illustration85%
Fashion & Style4%
Travel & Adventure4%
Film & TV Commentary2%

Cities

London31%
Brighton8%

Countries

United Kingdom87%
Canada4%

Audience gender

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Audience gender breakdown is available on a strategy call.

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kiwi🤎 profile photo

17.kiwi🤎

@gamewithkiwi
Esports & Gaming

✨sharing all things cosy 📍UK · 🤎gaming | tech | hobbies | UGC

42K

Followers

1.0%

Engagement

5

Collabs

Average engagement. Top 48% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Esports & Gaming80%
Pets & Animals7%
Photography & Videography7%
Technology & Gadgets7%

Audience gender

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billy • london • loft life profile photo

18.billy • london • loft life

@billyslittleloft
Home Decor & Interior Design

toys • tech • decor • lifestyle · 🛋️ my cave of colours · 🤟🏻 spideys safe space · 📧 collab/ugc:

41K

Followers

6.7%

Engagement

1

Collabs

Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Home Decor & Interior Design50%
Technology & Gadgets30%
DIY & Crafts10%
Kids & Toys10%

Audience gender

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Lilly west profile photo

19.Lilly west

@little_lil_pug
Pets & Animals

The adventures of me Little Lil & my younger sister @little_lu_pug💜 · A top 25 pet influencer as selected by @asda 💜

41K

Followers

—

Engagement

1

Collabs

Post categories

Pets & Animals70%
Travel & Adventure12%
Restaurants & Cafes & Bars4%
Fashion & Style3%

Cities

London13%
Bruges4%

Countries

United Kingdom58%
Netherlands17%

Audience gender

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Audience gender breakdown is available on a strategy call.

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✨Ginamon✨ profile photo

20.✨Ginamon✨

@ginamon.x
Esports & Gaming

London Based Creator/Streamer🇬🇧 · Pokémon and all things cute🥰 · Chronic Illness Advocate🌻 · Collaboration email: ✨

41K

Followers

4.5%

Engagement

1

Collabs

Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Esports & Gaming49%
Local Things to Do15%
Film & TV Commentary13%
Kids & Toys8%

Cities

London18%

Countries

United Kingdom100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Days Out Dad profile photo

21.Days Out Dad

@daysoutdad
Local Things to Do

📍 London & South East · 🧑‍🧒 Dad & Teen days out · 🎒 Tips, reviews & hidden gems

40K

Followers

1.2%

Engagement

1

Collabs

Average engagement. Top 43% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Local Things to Do49%
Travel & Adventure19%
Restaurants & Cafes & Bars10%
Parenting & Family Life6%

Cities

London47%
Alton4%

Countries

United Kingdom89%
United States5%

Audience gender

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ZOE 🌻 profile photo

22.ZOE 🌻

@zoreadsbooks

🏴󠁧󠁢󠁷󠁬󠁳󠁿 Wales • Disturbing / Depressing reads please · 🎧 Use zoereads for @bookbeat · ⬇️ 2026 BOOKS & FREE AUDIO

40K

Followers

—

Engagement

1

Collabs

Audience gender

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Golden Gibbon profile photo

23.Golden Gibbon

@golden_gibbon_
Esports & Gaming

✨Pop culture | Gaming&tech | 90s nostalgia | NCL UK · ⚡️Pokemon Community | Collection | News 🌈 · ✉️ Enquiries:

32K

Followers

0.9%

Engagement

6

Collabs

Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Esports & Gaming63%
Anime & Fandom11%
Local Things to Do11%
Art & Illustration5%

Cities

London16%
Gateshead5%

Audience gender

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That Irish Gay 🌈☘️ profile photo

24.That Irish Gay 🌈☘️

@thatirishgay
Comedy & Humor

👋 - Chris · ☘️ - Ireland’s Only Gay Comedian · 📍- London

31K

Followers

1.9%

Engagement

1

Collabs

Average engagement. Top 38% of the 21 creators here with a rate, where the median is 0.9%.

Post categories

Comedy & Humor33%
Film & TV Commentary19%
Music & Singing19%
Beauty11%

Cities

Barcelona15%
Belfast7%

Countries

Spain67%
United Kingdom33%

Audience gender

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Want to see what their Nintendo UK content actually looks like?

See Nintendo UK content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @nintendouk over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Nintendo UK is a trademark of its owner. Sup is not affiliated with or endorsed by Nintendo UK. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Nintendo UK creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 385 of 394 brands in the library by creator count.2468 recorded collaborating with @nintendouk in 12 months
Their collaborations46127 collaborations recorded in 12 months
Median followers60K745K across all 394 brand pages
Median engagement rate0.9%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.91.9 across all 68 creators

FAQ

Nintendo UK and creators: common questions

Yes. We have recorded 68 creators collaborating with Nintendo UK, across 127 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Nintendo UK content examples page.

The largest accounts collaborating with Nintendo UK include @estaregrams, @hamajineo, @jcpeters_, @corysworlddd, @brogantatexo and @sosasldn. The most frequent is @mayplaystv, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 71% are micro creators (10,000 to 100,000) and 29% are mid-tier creators (100,000 to 500,000). The median has 60K followers and the median engagement rate is 0.9%.

No. We are not connected to Nintendo UK and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Nintendo UK and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the gaming category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Nintendo UK work with creators?

Yes. We have recorded 68 creators collaborating with Nintendo UK, across 127 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Nintendo UK content examples page.

Which creators post about Nintendo UK?

The largest accounts collaborating with Nintendo UK include @estaregrams, @hamajineo, @jcpeters_, @corysworlddd, @brogantatexo and @sosasldn. The most frequent is @mayplaystv, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Nintendo UK attract?

Across the 24 biggest creators we recorded, 71% are micro creators (10,000 to 100,000) and 29% are mid-tier creators (100,000 to 500,000). The median has 60K followers and the median engagement rate is 0.9%.

Is this page affiliated with Nintendo UK?

No. We are not connected to Nintendo UK and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Nintendo UK and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the gaming category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Gaming creators by place:

All countries 40US 40UK 30

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