Brand Library · Entertainment
These are the 24 biggest creators who collaborated with @nfl in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 435 creators collaborating with the brand in total.
Driving culture forward. · Work with us @hypemaker · Shop with us @hbx · Insights @hype___mind
10.3M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.4%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›GOOD NEWS ONLY run by @iammichellefigueroa . No politics. Current good news only! Let’s make sure kids have meals this summer ⬇️
5.5M
Followers
2.3%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 1.4%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Kimmy’s Kreations · Wife & Boy Mom of FOUR! · NAACP Image Award Nominee · 📍Florida
3.4M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 1.4%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Chief Motivational Officer who travels the world- with frequent stops in Pittsburgh, NYC & LA ❤️
2.7M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›San Francisco 49ers Running Back · co-founder of @whileonearth · Stanford University · @christianmccaffreyfoundation
2.7M
Followers
4.8%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Irish living in USA🇺🇸 · 5x World Champions 🌍 · Content Creators | Performers | Speakers · General: · Brands:
2.2M
Followers
1.8%
Engagement
1
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Palm Beach · Mom of @hiimmochi · Mis Links ⬇️
2.2M
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›I design products to solve problems that don’t exist. · Made by @mattybenedetto · Objects at @thatwasmadebymatty
2.1M
Followers
1.6%
Engagement
1
Collabs
Average engagement. Top 42% of the 24 creators here, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
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Impact & inspire more than yourself. · Co-founder @bemayfieldfoundation
1.8M
Followers
4.2%
Engagement
2
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›
Good vibes only #VivaLaStool 🃏 · Creative Director of Football @chubbies · @hiddenpearlspodcast @wifedupmicdup @kittlethings
1.8M
Followers
5.0%
Engagement
2
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.4%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
@ESPN NYC · TIME · @creativeartistsagency · @28thave
1.3M
Followers
0.6%
Engagement
4
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›301->310 · 𓆝 𓆟 𓆟
1.3M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Msc AI & Data Analytics
1M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.4%.
Email: Price: Email and price are available on a strategy call.
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Just a kid that loves tacos 🌮 · Bizz 📩 · I’m Chuy, not Chewy.. · Representing Latinos since 1996 🇲🇽
1M
Followers
4.5%
Engagement
2
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Author of NYT Bestseller: Bad B*tch in the Kitch ♥️
966K
Followers
3.1%
Engagement
1
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⚡️Head of Entertainment for Beau & Co. (aka my toddler & twin girls) · ⚡️Mom to Beau, Lucy, & Quinn 🎸🌷🌻 · 📍 RI
922K
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ATL 📍 · 30 | Wife + Mom⁴
861K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›◾️Dad to Johnny, Henry, William, Hetty. · ◾️Leader of the Romford Bull Army 🐂
799K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›You may know me as ‘Steve’ · 📍Sydney ~ LA · Men’s Health • Fitness • Fashion • Mindset • Actor
761K
Followers
4.5%
Engagement
1
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
💫🎥 SAG-AFTRA Stunt Actress · 💮🥋World Champion Martial Artist · •Cobra Kai •Black Panther •Beetlejuice •Mortal Kombat •Superman •Peacemaker •Marvel &…
735K
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Follow if you’re a fanatic 🗣️
719K
Followers
2.2%
Engagement
5
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The World’s Strongest Man. 2-Time Olympian. World Champ Powerlifting, Strongman, Pro Wrestling. WWE Hall of Famer. Host.
701K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 1.4%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Presented by FanDuel · 1st active-NFL player show created/owned by NFL athletes | 🎙 @_willcompton & @taylorlewan · 🆕 PODS EVERY TUE
640K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
NYC📍 · Life with a big dog in the big 🍎 · @therealdba
638K
Followers
0.8%
Engagement
2
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their NFL content actually looks like?
See NFL content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @nfl over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
NFL is a trademark of its owner. Sup is not affiliated with or endorsed by NFL. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 243 of 394 brands in the library by creator count. | 24 | 435 recorded collaborating with @nfl in 12 months |
| Their collaborations | 35 | 626 collaborations recorded in 12 months |
| Median followers | 1.2M | 745K across all 394 brand pages |
| Median engagement rate | 1.4% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.4 across all 435 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 435 creators collaborating with NFL, across 626 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the NFL content examples page.
The largest accounts collaborating with NFL include @hypebeast, @goodnews_movement, @kimmyskreations.1, @drholly, @christianmccaffrey and @gardinerbrothers. The most frequent is @fanatics, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.2M followers and the median engagement rate is 1.4%.
No. We are not connected to NFL and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at NFL and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the entertainment category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Entertainment creators by place:
All countries 40US 40UK 40Canadian 32Australian 29Los Angeles 40New York 40Atlanta 40London 40Chicago 25Houston 25Washington 28Sup for brands like NFL:
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1st PhormAbbott LyonAbercrombie & FitchAbibAdidasAdobeAelfric EdenAerieAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvon BooksAYBLBambu LabBanana RepublicBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHello MollyHelloFreshHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJeepJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLibro.fmLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANespressoNetflixNeutrogenaNew BalanceNextNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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