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Top creators posting about Netflix

These are the 24 biggest creators who collaborated with @netflix in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,536 creators collaborating with the brand in total.

24creators ranked on this page
1,536creators recorded collaborating with Netflix in 12 months
2,071collaborations recorded
Last updated
Lele Pons profile photo

1.Lele Pons

@lelepons
Film & TV Commentary

Eloísa’s Mom💕 · Born in 🇻🇪🇻🇪🇻🇪 · OG influencer since 2013 · Management:

52.3M

Followers

0.8%

Engagement

2

Collabs

Average engagement. Bottom 42% of the 24 creators here, where the median is 1.0%.

Post categories

Film & TV Commentary27%
Parenting & Family Life13%
Activism & Social Justice7%
Fitness & Workouts7%

Cities

Doral13%

Countries

United States13%
Venezuela13%

Audience gender

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Tasty profile photo

2.Tasty

@buzzfeedtasty
Food & Cooking

🍽️ The internet’s kitchen. · ⬇️ Tap the link for 7,500+ recipes, videos, and more! · 📱 Download the free Tasty app for iOS or Android.

43.2M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking75%
Baking & Desserts10%
Restaurants & Cafes & Bars6%
Technology & Gadgets2%

Cities

Hong Kong3%
Los Angeles2%

Countries

United States7%
China3%

Audience gender

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Zach King profile photo

3.Zach King

@zachking
Esports & Gaming

😃 Stories can make people smile.

29.4M

Followers

1.9%

Engagement

1

Collabs

Average engagement. Top 37% of the 24 creators here, where the median is 1.0%.

Post categories

Esports & Gaming17%
Technology & Gadgets13%
Film & TV Commentary9%
Local Things to Do9%

Countries

Greece4%

Audience gender

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Oz Pearlman profile photo

4.Oz Pearlman

@ozthementalist
Film & TV Commentary

Mentalist | Mindreader · Emmy Award Winner 🏆 · NY Times Bestselling Author 📕 · Star of UNLOCKED and Oz Knows · AGT Finalist

8.6M

Followers

0.2%

Engagement

2

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.0%.

Post categories

Film & TV Commentary45%
Sports & Athletics27%
Personal Development & Motivation18%
Comedy & Humor9%

Cities

New Orleans9%
New York9%

Countries

United States18%

Audience gender

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Jutta Leerdam profile photo

5.Jutta Leerdam

@juttaleerdam
Sports & Athletics

OLYMPIC CHAMPION speedskating 1000m🥇

6.4M

Followers

1.6%

Engagement

1

Collabs

Average engagement. Top 42% of the 24 creators here, where the median is 1.0%.

Post categories

Sports & Athletics45%
Nature & Outdoors10%
Travel & Adventure10%
Pets & Animals7%

Cities

Milano7%
Cortina d'Ampezzo3%

Countries

Italy10%
Germany3%

Audience gender

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Alix Earle profile photo

6.Alix Earle

@alixearle
Film & TV Commentary

Founder and Chief Brand Officer of @realeactives

5.7M

Followers

4.2%

Engagement

1

Collabs

Strong engagement. Top 21% of the 24 creators here, where the median is 1.0%.

Post categories

Film & TV Commentary15%
Beauty11%
Fashion & Style11%
Travel & Adventure8%

Cities

Ibiza1%
Miami1%

Countries

United States5%
Botswana3%

Audience gender

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Rebecca Quin profile photo

7.Rebecca Quin

@beckylynchwwe
Sports & Athletics

History maker. Game changer. · New York Times Best selling author of The Man; Not your average average girl. · ➡️Bryan Diperstein

5.5M

Followers

0.5%

Engagement

2

Collabs

Modest engagement. Bottom 33% of the 24 creators here, where the median is 1.0%.

Post categories

Sports & Athletics44%
Film & TV Commentary38%
Music & Singing6%
Personal Development & Motivation6%

Cities

London6%

Countries

United Kingdom6%

Audience gender

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Chrishell profile photo

8.Chrishell

@chrishell.stause
Film & TV Commentary

Actor/Realtor/Host/Author/Goof · Booking: · PR:

4.1M

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 50% of the 24 creators here, where the median is 1.0%.

Post categories

Film & TV Commentary24%
Activism & Social Justice10%
Beauty10%
Fashion & Style10%

Audience gender

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Theodora Moutinho profile photo

9.Theodora Moutinho

@teddybearosito
Film & TV Commentary

Brazilian born🌴New York raised 🗽living in LA 🖤 · BTS army⁷ 🇰🇷 · 🤍Fitness account: @teddybearosito.fit

3.9M

Followers

9.5%

Engagement

1

Collabs

Exceptional engagement. Top 8% of the 24 creators here, where the median is 1.0%.

Post categories

Film & TV Commentary43%
Music & Singing24%
Beauty4%
Fitness & Workouts4%

Cities

Las Vegas2%
Los Angeles2%

Countries

United States4%

Audience gender

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Angelo Marasigan profile photo

10.Angelo Marasigan

@_angelo.marasigan
Food & Cooking

• Los Angeles, CA · • Latest YT Video ↓

3M

Followers

8.8%

Engagement

1

Collabs

Strong engagement. Top 12% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking32%
Travel & Adventure8%
Restaurants & Cafes & Bars7%
Beauty6%

Cities

Tokyo7%
Las Vegas4%

Countries

Japan17%
United States9%

Audience gender

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Secret London profile photo

11.Secret London

@secret.london
Local Things to Do

🇬🇧 Uncovering London’s best kept secrets · 🤫 @secretclubglobal · 🎥 TikTok @secret.london · 👅 Food @london.mouthful · 👶🏻 Family @secretmediafamilyuk

3M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 1.0%.

Post categories

Local Things to Do29%
Restaurants & Cafes & Bars22%
Travel & Adventure8%
Music & Singing7%

Cities

London72%
Covent Garden1%

Countries

United Kingdom78%
United States1%

Audience gender

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Nabela Noor Martin profile photo

12.Nabela Noor Martin

@nabela
Home Decor & Interior Design

Designer, Author + Host · Founder @nabelanoorhome + @studionabelanoor · @hostedbynabela • May 20th

2.9M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Bottom 46% of the 24 creators here, where the median is 1.0%.

Post categories

Home Decor & Interior Design24%
Beauty15%
Food & Cooking13%
Fashion & Style9%

Cities

Paris9%
East Coast2%

Countries

France11%
United States2%

Audience gender

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Ocean Ramsey #OceanRamsey profile photo

13.Ocean Ramsey #OceanRamsey

@oceanramsey
Environmental & Sustainability

🦈🤿 Swim with #sharks w me @oneoceandiving · 🎬”Shark Whisperer” @netflix · 📖 Author of “What You Should Know About Sharks” · 💻Online shark course · 👀…

2.6M

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 25% of the 24 creators here, where the median is 1.0%.

Post categories

Environmental & Sustainability37%
Nature & Outdoors37%
Travel & Adventure22%
Activism & Social Justice2%

Cities

Hawaii6%
Honolulu6%

Countries

United States22%
Maldives14%

Audience gender

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Singles 싱글즈 profile photo

14.Singles 싱글즈

@singlesmagazine
Fashion & Style

for every SINGLE day · 당신이 생각하는 사랑은 무엇인가요? · <싱글즈> 10월호 리서치 바로가기!⬇️

2.3M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 38% of the 24 creators here, where the median is 1.0%.

Post categories

Fashion & Style27%
Music & Singing15%
Luxury Fashion & Accessories11%
Beauty9%

Cities

Seoul18%
Suwon3%

Countries

South Korea24%
Korea2%

Audience gender

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Mimi Choi profile photo

15.Mimi Choi

@mimles
Beauty

徐 婕 🦋 · Upcoming Masterclasses👇🏼

2.2M

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 46% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty75%
Art & Illustration13%
Parenting & Family Life6%
Sports & Athletics6%

Cities

Luxembourg6%
Luxembourg City6%

Countries

France6%
Mexico6%

Audience gender

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DJ Envy profile photo

16.DJ Envy

@djenvy
Cars & Motorsports

Dj Envy - · DJ, Hall of Famer, Best Selling Author, Actor, BreakfastClub, Husband, Father of 6, Car Lover

2.2M

Followers

0.1%

Engagement

10

Collabs

Low engagement. Bottom 8% of the 24 creators here, where the median is 1.0%.

Post categories

Cars & Motorsports31%
Music & Singing19%
Local Things to Do17%
Film & TV Commentary11%

Cities

Hampton28%
Newark6%

Countries

United States36%
Virginia25%

Audience gender

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brittany profile photo

17.brittany

@brittany_broski
Film & TV Commentary

Broski Nation Supreme Leader ⚔️

2.1M

Followers

10.1%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.0%.

Post categories

Film & TV Commentary41%
Music & Singing16%
Fashion & Style14%
Beauty11%

Cities

College Station3%

Countries

United States3%

Audience gender

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SubwayTakes with Kareem Rahma profile photo

18.SubwayTakes with Kareem Rahma

@subwaytakes

so what’s ur take? · created/produced by @kareem @akuoproject · business: · ⬇️watch @subwaytakesuncut on YouTube!⬇️

2M

Followers

2.9%

Engagement

1

Collabs

Strong engagement. Top 25% of the 24 creators here, where the median is 1.0%.

Audience gender

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Girlboss® profile photo

19.Girlboss®

@girlboss
Career & Productivity

success on *your* terms ✨ · subscribe to Girlboss Daily: intel & career inspo—with a welcome dose of pop culture. 💌

2M

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 1.0%.

Post categories

Career & Productivity42%
Personal Development & Motivation16%
Film & TV Commentary7%
Health & Wellness5%

Audience gender

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Hasan Minhaj profile photo

20.Hasan Minhaj

@hasanminhaj

HASAN HATES RONNY | RONNY HATES HASAN — Tour Tickets at 👇🏾

1.9M

Followers

2.3%

Engagement

2

Collabs

Average engagement. Top 29% of the 24 creators here, where the median is 1.0%.

Audience gender

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Shabaz Says profile photo

21.Shabaz Says

@shabazsays
Film & TV Commentary

👑 KING of #PovvoGang · 🏅GWR Mattress to Marathon · 🎙️ Host of @iryppod · 📕 Author: "I'm Rich You're Poor" · 📧 Contact: · Links ⬇️

1.9M

Followers

2.2%

Engagement

1

Collabs

Average engagement. Top 33% of the 24 creators here, where the median is 1.0%.

Post categories

Film & TV Commentary47%
Fashion & Style17%
Comedy & Humor13%
Food & Cooking7%

Cities

London3%

Countries

United Kingdom10%
South Korea7%

Audience gender

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Shaunie Henderson profile photo

22.Shaunie Henderson

@iamshaunie
Fashion & Style

Wife to @pastorkeion | Mom of 5 · Author, Speaker & Executive Producer · Host of @grownandgrowingtv

1.9M

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 29% of the 24 creators here, where the median is 1.0%.

Post categories

Fashion & Style23%
Personal Development & Motivation23%
Travel & Adventure23%
Activism & Social Justice8%

Cities

Miami15%

Countries

Bahamas15%
United States15%

Audience gender

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The McFarlands profile photo

23.The McFarlands

@itsthemcfarlands
Comedy & Humor

📍Louisville, KY 🌎 · 📲 TikTok: The McFarlands · 💻 YouTube: The McFarlands

1.8M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 21% of the 24 creators here, where the median is 1.0%.

Post categories

Comedy & Humor30%
Restaurants & Cafes & Bars30%
Sports & Athletics20%
Food & Cooking10%

Audience gender

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Baker Mayfield profile photo

24.Baker Mayfield

@bakermayfield
Film & TV Commentary

Impact & inspire more than yourself. · Co-founder @bemayfieldfoundation

1.8M

Followers

4.2%

Engagement

1

Collabs

Strong engagement. Top 21% of the 24 creators here, where the median is 1.0%.

Post categories

Film & TV Commentary33%
Local Things to Do33%
Nature & Outdoors17%
Sports & Athletics17%

Cities

Oklahoma17%
Tampa Bay17%

Countries

United States50%

Audience gender

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Want to see what their Netflix content actually looks like?

See Netflix content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @netflix over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Netflix is a trademark of its owner. Sup is not affiliated with or endorsed by Netflix. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Netflix creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 67 of 240 brands in the library by creator count.241,536 recorded collaborating with @netflix in 12 months
Their collaborations382,071 collaborations recorded in 12 months
Median followers2.8M1M across all 240 brand pages
Median engagement rate1.0%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.61.3 across all 1,536 creators

FAQ

Netflix and creators: common questions

Yes. We have recorded 1,536 creators collaborating with Netflix, across 2,071 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Netflix content examples page.

The largest accounts collaborating with Netflix include @lelepons, @buzzfeedtasty, @zachking, @ozthementalist, @juttaleerdam and @alixearle. The most frequent is @djenvy, with 10 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.8M followers and the average engagement rate is 2.3%.

No. We are not connected to Netflix and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Netflix and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the entertainment category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Netflix work with creators?

Yes. We have recorded 1,536 creators collaborating with Netflix, across 2,071 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Netflix content examples page.

Which creators post about Netflix?

The largest accounts collaborating with Netflix include @lelepons, @buzzfeedtasty, @zachking, @ozthementalist, @juttaleerdam and @alixearle. The most frequent is @djenvy, with 10 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Netflix attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.8M followers and the average engagement rate is 2.3%.

Is this page affiliated with Netflix?

No. We are not connected to Netflix and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Netflix and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the entertainment category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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