Brand Library · Cars & Motoring
These are the 24 biggest creators who collaborated with @bmw in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 229 creators collaborating with the brand in total.
For the ones moving first.
3.5M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.8%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wellness | Lifestyle | Gratitude · Living with discipline, guided by faith · My Training @thenoahjrfit
1.5M
Followers
—
Engagement
2
Collabs
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👻 패션 커뮤니티 🎤제보 받아요 😇 · 💌월.수.금 카톡 뉴스 레터 디엠으로 신청 가능💌
1.1M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📚INSTRUCTION: · ⛳️ GOLF🍷 Wine 🥩 Food 🛩️ Travel 🍾 Fun · 📬 Inquiries: · Click the link tree below for everything… Dasssit!
1M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ur fav babygirl 😇 |📍detroit, mi · @gymshark athlete code marissa10 · @thealiveapp trainer 🧚🏼 · @prozis @cadence🧃code marissa
1M
Followers
0.8%
Engagement
2
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.8%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Vet. Beyonce Dance Captain, Model, Entrepreneur, Creator · @nextdestinationahead · @theagensee @naturallyinfluenced @iartistent
592K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Let me help you GLOW-UP · Fashion • Beauty • Reinvention • Dating · #MyUnorthodoxLife @netflix · Courses, Links & Podcast ⬇️
574K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.8%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Logo Expert · Inquiries: · @emilyzugay.vol2 shhhh
560K
Followers
16.0%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.8%.
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Email: Price: Email and price are available on a strategy call.
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Munich
457K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel • Style • Luxury • Lifestyle · classic model @iconmanagement · for all modelling acting socials 📧
443K
Followers
1.5%
Engagement
2
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
- Mens’s Fashion | Lifestyle | Cars · - 26 | UK📍
420K
Followers
1.1%
Engagement
4
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Chicago | 7'0" (213 cm) · 🎥 2.4M on TikTok | 342K YT · 💌 Biz Email: · 🏎️ BMW X5M & X3M
396K
Followers
18.0%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Girl Dad👨👧 · Actor 🎬SAG-E @mctalentla · Model 📸@thecluttsagency · FTW TX📍 · #ACIC
384K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Danish 🇩🇰 Copenhagen · @scoopmodels · For business inquiries: 💌
382K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›New York, 🇺🇸🇰🇷 · Cars, clothes, and good design
306K
Followers
2.3%
Engagement
1
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›travel, beauty, and positivity ✨ · 📍NYC (TikTok 600k+, YT 700k+) · ↓ free travel itineraries & more
266K
Followers
3.5%
Engagement
1
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›CEO of Bisimoto ¤ Engineer ¤ Inventor ¤ Mythbuster ¤ Father ¤ Positivity Advocate ¤ TV Personality ¤ Enterprising Enthusiast ¤ Racer
261K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Dallas • Maryland • DC · 🌎 Travel • Adventure • Lifestyle · 🥥 Tik Tok: @morgsvstheworld ✵︎ 450k · 🔗 Explore my world⇩
234K
Followers
3.3%
Engagement
1
Collabs
Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Liv 🤍 5”11 Tall fashion, luxury, travel and lifestyle · Chester, UK · Shop my looks 👇🏼
227K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›cars, driving and the moments in between · 📍 Germany | 📩
221K
Followers
3.1%
Engagement
1
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🇦🇺 Melbourne, Australia · 📸 Teaching you Lightroom and Photoshop · 👇 Presets & Carousel Pack
201K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›ENERGY QUEEN💫 · 🎤:Host/Emcee @intennsetennis @investfestival · 🏀:Commish @aeblwomen · ⛹🏾♀️CEO of @ihooptoo · 📦:780 Morosgo DR NE #13566 Atlanta GA 3…
197K
Followers
0.5%
Engagement
3
Collabs
Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Based in Seattle, WA📍 · Helping You Save Money + Invest · Husband, Father & Founder of DriveMatch.com · Email: · Links and Resources 👇🏼
188K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍miami · founder of @carlifestyle
187K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their BMW content actually looks like?
See BMW content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @bmw over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
BMW is a trademark of its owner. Sup is not affiliated with or endorsed by BMW. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 308 of 394 brands in the library by creator count. | 24 | 229 recorded collaborating with @bmw in 12 months |
| Their collaborations | 32 | 332 collaborations recorded in 12 months |
| Median followers | 390K | 745K across all 394 brand pages |
| Median engagement rate | 0.8% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.4 across all 229 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 229 creators collaborating with BMW, across 332 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the BMW content examples page.
The largest accounts collaborating with BMW include @menwithstreetstyle, @thenoahjr, @dailyfashion_news, @manoloteachesgolf, @marissamcnamara and @ashleycmeverett. The most frequent is @georgetarmstrong_, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 67% are mid-tier creators (100,000 to 500,000) and 33% are macro creators (500,000 and above). The median has 390K followers and the median engagement rate is 0.8%.
No. We are not connected to BMW and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at BMW and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the cars & motoring category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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