Brand Library · Entertainment
These are the 24 biggest creators who collaborated with @barbie in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 242 creators collaborating with the brand in total.
Designed to Inspire
2.8M
Followers
0.7%
Engagement
5
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 1.0%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›new york | los angeles | warsaw · 💫 concert nights & nyc lights
1.4M
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your girlfriend’s favorite comedian 💃🏽
1.2M
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Welcome to our crazy family🫶🏼
1.2M
Followers
3.3%
Engagement
1
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›British Fashion Illustrator, Designer & Author. · ‘Hayden Williams: The Fashion Activity Book’ out NOW
1.1M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›MUA MOM + 3 Amazing Kids · 💙 Tristan, Jaden & Zuri · 🍎 NYC Family Sharing our Autism Life
655K
Followers
3.9%
Engagement
1
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Your internet Latina sis helping women glow tf up 💅🏼✨ · Motherhood • Beauty • Confidence • Real Life · @thechismecorner
577K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Retro glamour and modern wit. No AI.
529K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 1.0%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Las Vegas | Gentle Autism Parenting · Traveling The Spectrum on @Peacock
428K
Followers
2.3%
Engagement
2
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Nourish. Sustain. Empower. Awaken. · Chef @gaiagourmet.in · Cookbook author, hormone nutrition & mum to Zanskar
409K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Pink Dream House, Herts UK📍💕 · Home | Baking | Family | Positivity 💕 · Enquiries: 💕
407K
Followers
0.8%
Engagement
10
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Established in 1709. A mix of glamour, fashion, society and culture
399K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍los angeles, ca · emmy nominee ✨ | disney adult 🐭🎡 · ↓ bts vlogs + more!! ↓
380K
Followers
6.0%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Welcome to my life 🩷 · ⇩ Amazon Storefront & Other Links ⇩
359K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Mom of 2 👧🏽🎀 | Real meals for toddlers + busy families · ✨Helping you feed your kids without the stress · 📍DC · 👇🏽Weekly meal plans + easy recipes
356K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›not your boyfriend’s sports news · built by @lily.beths
341K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
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329K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🥢 mediocre food enthusiast · 🎰 currently eating for living in vegas · 🇰🇷 from Seoul, Korea->SD->SB->LV · 🚀 @JMPforce · 📱 DM or email to connect
324K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›global media brand & marketing community · campaigns, trends, insights, career resources, IRL events
301K
Followers
1.2%
Engagement
7
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Father🔹Husband🔹Faith🔹Author 📖🔹Fitness💪🏽🔹 Podcast🎤🔹Lifestyle🎥🔹All Sports🔹🏠TX🔹1% Better Everyday🔹 · TikTok:thewilliamsondad 850K+
284K
Followers
20.7%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 1.0%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
▫️INTERIOR / DECOR · ▫️Collaborations Email
276K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Raising me | Raising her · Storyteller + Founder @afterbirthcollective · 📍NYC
272K
Followers
16.0%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌀 your new stranger friend 👯♀️ 🤍 · ✨ Positive Motherhood | Growth · • home • lifestyle • gardening of all sorts 🍃 🇨🇦
265K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mom Life • Travel • Fashion • Recipes · University Dean & Author · Lifestyle Creator Since 2013 · 📍Los Angeles |
240K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Barbie content actually looks like?
See Barbie content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @barbie over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Barbie is a trademark of its owner. Sup is not affiliated with or endorsed by Barbie. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 302 of 394 brands in the library by creator count. | 24 | 242 recorded collaborating with @barbie in 12 months |
| Their collaborations | 44 | 338 collaborations recorded in 12 months |
| Median followers | 389K | 745K across all 394 brand pages |
| Median engagement rate | 1.0% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.8 | 1.4 across all 242 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 242 creators collaborating with Barbie, across 338 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Barbie content examples page.
The largest accounts collaborating with Barbie include @barbiestyle, @littlemooonster96, @cyrusveyssi, @natalientheaguilars, @hayden_williams and @ayo_castrokids. The most frequent is @jessysdreamhouse, with 10 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 67% are mid-tier creators (100,000 to 500,000) and 33% are macro creators (500,000 and above). The median has 389K followers and the median engagement rate is 1.0%.
No. We are not connected to Barbie and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Barbie and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the entertainment category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Entertainment creators by place:
All countries 40US 40UK 40Canadian 32Australian 29Los Angeles 40New York 40Atlanta 40London 40Chicago 25Houston 25Washington 28Sup for brands like Barbie:
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1st PhormAbbott LyonAbercrombie & FitchAbibAdidasAdobeAelfric EdenAerieAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvon BooksAYBLBambu LabBanana RepublicBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHello MollyHelloFreshHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJeepJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLibro.fmLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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