Case study · Influencer posts, three campaigns in a row
Syncron: 9.5M views from three campaigns in a row
Syncron ran an influencer campaign with Sup in June, July and August 2026, through the agency Common Good. Each creator made one Instagram Reel, posted it to TikTok as well, and added two Stories. The brand could run every post as an ad for 60 days.
- Run with the agency Common Good
- Deliverables: 1 Instagram Reel, also posted to TikTok, and 2 Instagram Stories per creator
- Usage rights: 60 days, paid and organic
- 9.5M
- views across the three campaigns
- $10.65
- creator cost per 1,000 views
- Half
- of the August creators had posted for Syncron before
Including views from ads run on the posts.
Across all three, against a $30 target in the contract.
Creators the brand liked were booked again.
The brief
Syncron: what was asked for
Syncron came to Sup through the agency Common Good. These are the terms written into the campaign before any creator was booked.
What the contract asked for
One Instagram Reel posted to TikTok as well, and two Instagram Stories, from each creator. Usage rights for 60 days, paid and organic, so the brand could run the posts as ads.
The targets
A creator cost of $30 or less per 1,000 views, and $2 or less per engagement. Both were written into the campaign terms before any creator was booked.
Who ran it
The agency Common Good ran the brand relationship. Sup found, booked, contracted, checked and paid the creators, and tracked every post.
What we did
How the campaign was run
Our team and our AI agents ran each step. The brand or its agency approved every creator and every post.
A shortlist from a live search
Creators were found by searching Instagram and TikTok live for the brief, not from a fixed roster. The agency said yes or no to each one.
Fees agreed against the target
Each creator’s fee was agreed inside the budget, with the cost per 1,000 views target in view, before the agency approved it.
One contract per creator
Each creator signed an agreement with the deliverables, the posting window and the 60 days of paid and organic usage.
Repeat bookings
Creators from June were booked again. In August, half of the creators had posted for Syncron before.
Tracking three times a day
Every post’s views, likes, comments, shares and saves were read from the public post three times a day and put in one report.
The results
What the campaign produced
The figures below come from Sup’s own campaign reporting, read on 5 October 2026.
| Campaign | Posts live | Views | Creator cost per 1,000 views | Cost per engagement |
|---|---|---|---|---|
| June 2026 | 24 June 2026 to 3 September 2026 | 5.0M | $9.92 | $1.44 |
| July 2026 | 7 August 2026 to 19 August 2026 | 4.1M | $6.00 | $1.86 |
| August 2026 | 12 September 2026 to 24 September 2026 | 268K | In the total below | $1.51 |
| All three | 9.5M | $10.65 |
How we counted. Views are the public counts on each post, read from Sup’s own campaign reporting. They include views from ads run on the posts. Cost per 1,000 views is the creator cost divided by those views. It leaves out ad spend. The August posts went live from 12 to 24 September, a few weeks before the figures were read, so August has had the least time to gather views. Its cost is counted in the total for all three. Read on 5 October 2026.
The terms
What each creator signed up to
| Term | This campaign |
|---|---|
| Deliverables | 1 Instagram Reel, also posted to TikTok, and 2 Instagram Stories per creator |
| Usage rights | 60 days, paid and organic |
| Targets in the contract | $30 creator cost per 1,000 views, $2 per engagement |
| Platforms | Instagram and TikTok |
| Agency | Common Good |
The full creator agreement, clause by clause, is on the contracts page. How every post is tracked is on the tracking page.
Real posts
The most viewed posts
Each card opens the post on Instagram or TikTok. Views are the public count on the post.
TikTok@raceacrossthestates
for Syncron
1.8M views
Open on TikTok ›
TikTok@lifeof.lori
for Syncron
1.7M views
Open on TikTok ›
Instagram@andrewsdayinthelife
for Syncron
905K views
Open on Instagram ›
Instagram@jamiejoyce2
for Syncron
489K views
Open on Instagram ›
TikTok@hortwhale
for Syncron
397K views
Open on TikTok ›
Instagram@more.monaee
for Syncron
372K views
Open on Instagram ›
TikTok@andrewsdayinthelife
for Syncron
303K views
Open on TikTok ›
TikTok@undftd.anthony
for Syncron
291K views
Open on TikTok ›
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every figure on this page comes from Sup’s own campaign reporting. The brief is the signed campaign terms. No sales figure is given, because none was measured. Updated 5 October 2026.
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Run a large programme
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The campaigns we run
UGC, gifting, paid posts, ambassador programs, Spark Ads and TikTok.
All case studies
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