Case study · Influencer posts
Andros Sport: 1.9M views at $7.41 per 1,000
Andros Sport ran an influencer campaign with Sup in July 2026, through the agency Common Good, and came back for another in October. Each creator made one Instagram Reel, posted it to TikTok as well, and added two Stories. The brand could run the posts as ads for 90 days.
- Run with the agency Common Good
- Deliverables: 1 Instagram Reel, also posted to TikTok, and 2 Instagram Stories per creator
- Usage rights: 90 days, paid and organic (60 days in October)
- 1.9M
- views on the July campaign’s posts
- $7.41
- creator cost per 1,000 views
- 90 days
- of paid and organic usage on every post
Including views from ads run on the posts.
Against a $30 target in the contract.
So the best posts could run as ads.
The brief
Andros Sport: what was asked for
Andros Sport came to Sup through the agency Common Good. These are the terms written into the campaign before any creator was booked.
What the contract asked for
One Instagram Reel, also posted to TikTok, and two Instagram Stories from each creator, with 90 days of paid and organic usage.
The targets
A creator cost of $30 or less per 1,000 views, and $2 or less per engagement.
Who ran it
The agency Common Good ran the brand relationship. Sup found, booked, contracted, checked and paid the creators, and tracked every post.
What we did
How the campaign was run
Our team and our AI agents ran each step. The brand or its agency approved every creator and every post.
A shortlist from a live search
Creators were found by searching Instagram and TikTok live for the brief. The agency said yes or no to each one.
Fees agreed against the target
Each fee was agreed inside the budget with the cost per 1,000 views target in view.
Usage written into the contract
Every agreement carried 90 days of paid and organic usage, so the agency could run the best posts as ads without a second negotiation.
Tracking three times a day
Every post’s public counts were read three times a day and put in one report.
The results
What the campaign produced
The figures below come from Sup’s own campaign reporting, read on 5 October 2026.
| Measure | Result | Target in the contract |
|---|---|---|
| Views | 1.9M | |
| Creator cost per 1,000 views | $7.41 | $30.00 |
| Cost per engagement | $2.37 | $2.00 |
| Posts live | 12 August 2026 to 14 September 2026 |
How we counted. Views are the public counts on each post, read from Sup’s own campaign reporting. They include views from ads run on the posts. Cost per 1,000 views is the creator cost divided by those views. It leaves out ad spend. The cost per 1,000 views came in well under target. The cost per engagement came in above its $2 target. Read on 5 October 2026.
The terms
What each creator signed up to
| Term | This campaign |
|---|---|
| Deliverables | 1 Instagram Reel, also posted to TikTok, and 2 Instagram Stories per creator |
| Usage rights | 90 days, paid and organic (60 days in October) |
| Targets in the contract | $30 creator cost per 1,000 views, $2 per engagement |
| Platforms | Instagram and TikTok |
| Agency | Common Good |
The full creator agreement, clause by clause, is on the contracts page. How every post is tracked is on the tracking page.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every figure on this page comes from Sup’s own campaign reporting. The brief is the signed campaign terms. No sales figure is given, because none was measured. Updated 5 October 2026.
Related
Where to go next
Syncron
9.5M views across three campaigns in a row, at $10.65 creator cost per 1,000 views.
Moco Museum
More than 300 creators and 1.5M views in three cities, over 16 months.
Run a large programme
How Sup runs campaigns with hundreds of creators.
The campaigns we run
UGC, gifting, paid posts, ambassador programs, Spark Ads and TikTok.
All case studies
Every campaign we can show, with its numbers.
Want results like these?
Send a brief. A shortlist of creators comes back in 6 hours. You say yes or no to each creator, we do the rest, and you only pay for posts that go live.
Book a call