Case study · Gifting, in three cities
Moco Museum: more than 300 creators in three cities
Moco Museum gave creators a visit to its museums in London, Amsterdam and Barcelona in place of a fee, and the creators posted about it. The programme ran for 16 months, from its first tracked post to its last.
- Run by Sup for the brand
- Type: Gifting: a museum visit in place of a fee
- Cities: London, Amsterdam and Barcelona
- 300+
- creators posted
- 1.5M
- views on the creators’ posts
- 16 months
- from the first post to the last
Across London, Amsterdam and Barcelona.
The public count on each post.
One programme, run without a break.
The brief
Moco Museum: what was asked for
These are the terms of the Moco Museum programme.
What the museum needed
A steady stream of visitors posting about the museum in each of its cities, over months, without paying a fee for each post.
What each creator was given
A visit to the museum. There was no creator fee, so the campaign has no cost per view to report.
Where
London first, from September 2024, then Barcelona and Amsterdam from August and September 2025.
What we did
How the campaign was run
Our team and our AI agents ran each step. The brand or its agency approved every creator and every post.
Local creators, city by city
Each city had its own campaign, so the creators invited were ones who could visit that museum.
A visit in place of a fee
Each creator booked a visit to the museum and posted about it afterwards.
Every post found and counted
Each post was found and its public counts were read into one report, city by city.
The programme kept running
Creators kept posting month after month, so the museum had posts going up over the whole period, not in one burst.
The results
What the campaign produced
The figures below come from Sup’s own campaign reporting, read on 25 September 2026.
| City | Posts live | Views |
|---|---|---|
| London | 14 September 2024 to 22 January 2026 | 1.3M |
| Barcelona | 20 August 2025 to 8 December 2025 | 120K |
| Amsterdam | 2 September 2025 to 5 January 2026 | 78K |
| All three | 1.5M |
How we counted. Views are the public counts on each post, read from Sup’s own campaign reporting. Counts are rounded down. Read on 25 September 2026.
The terms
What each creator signed up to
| Term | This campaign |
|---|---|
| Type | Gifting: a museum visit in place of a fee |
| Cities | London, Amsterdam and Barcelona |
| Creator fees | None |
| Platforms |
The full creator agreement, clause by clause, is on the contracts page. How every post is tracked is on the tracking page.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every figure on this page comes from Sup’s own campaign reporting. The brief is the signed campaign terms. No sales figure is given, because none was measured. Updated 25 September 2026.
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Run a large programme
How Sup runs campaigns with hundreds of creators.
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UGC, gifting, paid posts, ambassador programs, Spark Ads and TikTok.
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