Category
We track 51 pantry & grocery staples brands and the creators posting about them. The creators who post about this category sit in food & drink, with 26 ranked lists by country and city.
The 6 largest food & drink creators in the US, from Top Food Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.
Foodie | Lifestyle | Vlogs · 📍Florida 🇺🇸 · CEO @glowingmarketing
5.6M
Followers
0.2%
Engagement
169K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Michigan | Wholesome Recipes for Everyone | Mom of 5 | @rena.awada · Collabs: · All My Recipes 👇🏻
4.3M
Followers
0.1%
Engagement
540K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🥘 Sharing recipes and meal inspo · Orlando, FL 📍
3.9M
Followers
8.1%
Engagement
6.8M
Avg views
Exceptional engagement. Top 7% of the 40 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Not a chef. Just a husband that likes to cook. · 📍Los Angeles, CA
3.3M
Followers
3.1%
Engagement
2.6M
Avg views
Strong engagement. Top 12% of the 40 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA, 🇺🇸
3.3M
Followers
3.7%
Engagement
4.6M
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨Healthy easy recipes · 👩🏽👧🏽Learned most of my dishes from my mom · 📍Los Angeles, CA · My cookbook is out now!! ⬇️
3.1M
Followers
0.4%
Engagement
1.1M
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›All 51 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.
The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Food, Beverages & Tobacco. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.
These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.
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